Jessica Vascellaro of the Wall Street Journal [subscription required] reports that the Home Shopping Network HSN is ready to announce a deal with Satellite-TV operator EchoStar Communications Corp (NASDAQ: DISH) to allow its subscribers to buy merchandise through their remote controls rather than making a phone call.
The deal with Echostar, which has 12 million subscribers, is expected to be fully launched nationwide in a few weeks. HSN, owned by IAC/InterActiveCorp (NASDAQ: IACI) hopes to offer the "Shop By Remote" service through other satellite and cable operators in the future.
A few years ago, a similar concept by HSN's rival, QVC, owned by Liberty Media Corp (NASDAQ: LINTA), launched an interactive TV shopping service in the .
Analysts believe it could be years before this concept takes off. I know the technology already exists on current set-top boxes. On my set-top box for Time Warner Cable (NYSE: TWC), I could order movies and have them charged to my monthly bill, without taking out my wallet - without even getting up.
I believe this is going to be the standard format for making purchases in today's world. With the development of technology, people will use less "paper money" on a daily basis. My handy ATM card can swipe for everything and even give me cash if I really needed it from millions of machines around the globe. My job pays through direct deposit and I have most of my bills paid automatically on certain dates.
While I can't stand the HSN or its competitors, I think they're finally reaching out to the younger generation's need for instant gratification and their impulsive shopping habits. Think of everything you could buy from your couch without even calling someone! Now we just have to wait for a teleportation device to be made and we'll never have to see the delivery man again!
What do you think? If you had the ability to use this service, would you?