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We all know how successful the "AdSense" marketing platform has been for Google in the last five years or
so. They've managed, where others have failed, to find an advertising platform that the customer will respond to and
that can be tracked and improved as well - the "auction style" bidding format. Logic tells us that this
approach could serve well in other markets.Well, Time Warner appears to be contemplating just that. By allowing advertisers to bid for and place ads on very targeted areas (think Williams Sonoma on Food TV or Sharper Image on the Discovery Channel) and even on PPV (pay-per-view) and VOD (video-on-demand) avenues as well. If it has worked fabulously in one communications medium like the internet, why not apply that to another, albeit old, medium like television?
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