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Looser auditing rules keeping some newspaper heads above water

Bundling is beautiful for newspapers. Since April 1, 2009, new rules for counting circulation have turned some newspapers from losing to gaining, even in a market where the print community is getting thrashed. Instead of selling more copies every day, these publications are counting online visits, as long as they are from paying subscribers – for either protected portions of the website or digital replica editions.

The new auditing standards, which affect USA Today, a Gannet (GCI) property, and News Corp's (NWS) Wall Street Journal, among others, often allow newspapers that bundle print and digital editions to count the subscriber twice. According to a report by the Associated Press, the new rule is preventing circulation from looking as bad as it really may be.

Continue reading Looser auditing rules keeping some newspaper heads above water

USA Today sees circulation off 17%, blames travel

McNews is being squeezed by two market downturns. So, if you think most newspapers have it bad, realize that it could be much worse.

Gannett's (NYSE: GCI) major national paper, USA Today, is getting ready to report a 17% drop in circulation – the largest it has ever sustained. The popular daily is fighting a battle on two fronts. It has to deal with a media slump and a travel recession. It's hard to pick two tougher industries in this economic climate.

Continue reading USA Today sees circulation off 17%, blames travel

Smartphone apps to spike, newspapers to miss it (again)

By 2013, more than $4 billion will be spent on smartphone applications, according to a new study by the Yankee Group ... and the estimate is said to be conservative. With the average owner of one of these devices downloading around 20 applications a year, it's obvious that this market is getting ready to pop. Currently, only $343 million is spent in this space.

An increase in the number of smartphone applications available -- for Apple's (NASDAQ: AAPL) iPhone, Reasearch in Motion's (NASDAQ: RIMM) Blackberry, and Google's (NASDAQ: GOOG) Android -- and rising prices for these applications will push the total size of this market higher.

Continue reading Smartphone apps to spike, newspapers to miss it (again)

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Last updated: May 27, 2012: 09:24 PM

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