Is Goodyear Tire and Rubber Company's (GT) first quarter performance saying something about the state of pricing power in mid-2010? Perhaps.

Excluding items and one-time charges, Goodyear reported first quarter earnings of 18 cents per share, compared to the Thomson/Reuters First Call estimate of a loss of 2 cents. Wall Street initially pushed the shares up, but quickly took back the gains, and the shares are trading about where they were prior to the first quarter report: around $14.

First quarter revenue increased 21% to $4.3 billion. Tire shipments totaled 43.9 million, up 14% compared to a year ago.

The country's largest automotive parts and accessories company, AutoZone Inc. (NYSE: AZO) posted record sales and earnings for 1Q FY 2008. Net sales increased 4.5% to $1.5 billion. Same store sales increased 1.3%. Net income increased 7% to $132.5 million, and gross profit margin improved slightly.

Operating expenses increased slightly, but this additional cost was offset by a much larger reduction in net inventory per store. AutoZone uses a supplier-owned pay-on-scan inventory control system in order to maximize inventory efficiency and reduce cost of goods sold.

During 1Q the company repurchased $350 million worth of stock at an average price of $121 per share, quite a bargain given that the stock recently traded at just under $130 before retreating to $124.

MOST NOTEWORTHY: The automotive sector was today's most noteworthy initiation:

• Prudential initiated the automotive manufacturers industry and automotive retail industry with Favorable ratings and the automotive parts and equipment industry with an Unfavorable rating. The firm initiated coverage on following stocks:
  
• Overweight-rated names included Autoliv Inc (NYSE: ALV), Group 1 Automotive, Inc (NYSE: GPI), Honda Motor Co, Ltd (NYSE: HMC), Johnson Controls, Inc (NYSE: JCI), Sonic Automotive, Inc (NYSE: SAH), & Toyota Motor Corp (NYSE: TM).
  
• Neutral Weight-rated names included AutoNation, Inc (NYSE: AN), DaimlerChrysler (NYSE: DCX), Magna International Inc (NYSE: MGA) and United Auto Group, Inc (NYSE: UAG).
  
• Underweight-rated names included Ford Motor Co (NYSE: F), General Motors Corp (NYSE: GM) and Gentex Corp (NASDAQ: GNTX).

OTHER INITIATIONS:

• Bernstein initiated JPMorgan Chase & Co (NYSE: JPM) with a Market Perform rating and $54 target.

• Lehman started Time Warner Cable Inc (NYSE: TWC) with a Neutral rating.

• Merriman initiated shares of Progressive Gaming International Corp (NASDAQ: PGIC) with a Buy rating, as the firm believes it is on the cusp of gaining meaningful market share of casino floors through its technologies and now is the time to get involved in shares.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).