CEOs like to talk about "traction." It is part of the CEO lingo. Having traction is a good thing. It means your company is going somewhere.
Chairman and CEO Andrea Jung said Avon's (NYSE:AVP) turnaround is gaining traction, according to the Associated Press. But, the company's stock is down 8% to $35.70 after announcing earnings. Second-quarter 2007 revenue grew 12% year over year to $2.3 billion.
Net income in the second quarter 2007 was $113 million, or $0.26 per share, compared with $151 million, or $0.33 per share in the year-ago quarter. The market didn't like that part and sent the stock plunging almost 9%.
Avon's big problem is that its sales are growing in places like China and Latin America, but in its home market the company is going nowhere. During the last quarter, Avon's US sales were flat at $620 million. And operating income for the region fell 32% to $41.5 million. If the company had not done very well in Latin America during the period, things would have been much worse for the overall bottom line.
Avon seems to be going through endless restructurings. And, it shows. The shares are now trading at the same value that they were in the spring of 2004
That's traction.