While vultures continue to circle around the body of consumer electronics retailer Circuit City Stores, Inc. (NYSE: CC), the company is at least trying to look alive even though much of the world has left it for dead. Circuit City's latest travail is offering "back to school tips" to concerned parents, who, after reading Circuit City's tips-as-a-marketing-press-release, must think the retailer is on its last leg.Apparently, many retailers believe the majority of the American public are seasonal procrastinators. The "rush to back to school" is not really a rush more than a shopping highlight for many retailers from apparel to computers to shoes to notebooks (the paper kind).
Circuit City's latest effort states some statistics as a lead-in for customers to come into their local Circuit City and shop for PCs and all the related garb that goes with them. As in, printers and ink and thumb drives ... oh my.
Circuit City's parting shot in its "back to school" montage was the mentioning of a gift card. In fact, you can email a gift card from your PC to your college student! Wow, how 2001-ish! I'm just confused on why Circuit City even participated in a "duh" survey like this to drum up a rather lackluster press release from a company that couldn't manage itself out of a shoebox.

When I think back to high school, and all the odors that bothered me, perfumes and cologne are pretty low on the list. The kid who had trouble paying attention in English class after lunch, and had that thick herbal smell? That was annoying. The disheveled Latin teacher whose breath was so bad I had to turn away when he talked? Or how about the kid who only smelled decent the day of his monthly shower?
Ann Taylor Stores
One reason Apple's stock price has been hammered lately is that a Wall Street analyst predicted that Apple would be unable to get a new generation of iPod out in time for back-to-school sales. Apple's stock price of late is tied very closely to performance of iPod sales.
Back in 2002 Apple came out with the eMac. Short for 'education mac,' it used a CRT screen to save money and bring the price of the eMac for students and education purchases into a magic $999 figure. A cheap mac.







