Cloud computing is a type of on-demand hosting services on the internet. Not only a necessity for mainstream e-commerce sites, it also increases efficiency, is scalable, and lowers expenses. The monetary savings may be misleading to consumers and businesses who do not fully understand the potential risks involved.

With a pay-as-you-go type structure, users are only charged for the amount of traffic, bandwidth, and memory used. Online businesses become more efficient by only utilizing the storage and space needed, while also being assured capacity for any usage increases. The buzz has been building for years, so cloud computing has attracted a diverse customer base, ranging from popular social networks such as Twitter and Facebook, to educational websites of Arizona State and Northwestern University.

The FCC says that cable company Comcast (NASDAQ: CMCSA) is slowing service to some of its customers, especially those who use a great deal of bandwidth on video downloads and peer-to-peer software applications. Comcast says it is simply managing its network so that it does not get overloaded and hurt service to all customers.

The debate came to a head yesterday. According to The Wall Street Journal (subscription required), "Federal Communications Commission Chairman Kevin Martin warned cable giant Comcast that the government is `ready, willing and able' to stop companies from improperly hobbling Internet traffic."

The FCC position is a little out of touch with reality. Telecom companies and cable firms do not have an unlimited amount of bandwidth to offer each and every home. At some point, the pipes do become overloaded. The cynical view is that these large companies want to charge heavy users more money for taking up more bandwidth. What is probably more accurate is that, unless there is some governor of internet use, the system will slow for everyone.

A cup can only hold so much water.

Douglas A. McIntyre is an editor at 247wallst.com.

The FCC's upcoming auction for the 700-Mhz radio spectrum could give Google (NASDAQ: GOOG) and other tech giants the power to change the world of wireless technology.

The current draft rules would set aside space in the new spectrum for an "open" network, void of the current restraints telecom operators like AT&T (NYSE: T) and Verizon Communications (NYSE: VZ) normally put on their networks. The space for sale would be large enough to create a nationwide network "that will open the door to a lot of innovative services for consumers," FCC chairman Kevin Martin told USA Today. Estimates suggest that the auction could yield $20 billion to $30 billion for the government.

The point of an "open" platform is to allow consumers to use any combination of devices, software, content or services on the new network. The proposal for an open network would be a huge setback for the likes of AT&T and Verizon, among other major telecoms, because they wouldn't be able to control what phones and services would be used in their networks. Carriers have been critical of the draft rules which they feel favor Google, while consumer advocates complain that the rules are too timid and fail to create actual competition for the market, according to The Wall Street Journal.

Google, along with Yahoo! (NASDAQ: YHOO), eBay (NASDAQ: EBAY), Intel (NASDAQ: INTC), EchoStar (NASDAQ: DISH) and DirecTV (NYSE: DTV) are part of the "Coalition for 4G in America," a group that has repeatedly called for the new bandwidth to be open to all devices and software. The Journal also said that Google and other tech giants have gone a step further to argue that the FCC should explicitly designate the new owner of the bandwidth to open up its network to a wider group of applications and mobile devices, unlike the existing system.

The FCC is expected to make a final decision on the draft rules over the summer.