BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Ads Gone Bad: What did McDonald's think 'I'd Hit It' meant anyway?]]>http://www.bloggingstocks.com/2008/09/07/ads-gone-bad-what-did-mcdonalds-think-id-hit-that-meant-any/http://www.bloggingstocks.com/2008/09/07/ads-gone-bad-what-did-mcdonalds-think-id-hit-that-meant-any/http://www.bloggingstocks.com/2008/09/07/ads-gone-bad-what-did-mcdonalds-think-id-hit-that-meant-any/#commentsFiled under: ,

This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.

As a 40-something trying -- but hopefully not too hard -- to cling to an increasingly tenuous understanding of current youth culture, I can imagine how McDonald's ad execs made the perilous mistake that landed them on our list of Ads Gone Bad.

It was probably a gathering of 40-something copywriters in a conference room in mid-town Manhattan. (I just finished reading Then We Came to the End by Joshua Ferris, so now I think I'm an expert in such things). They were no doubt tossing around the latest slang that might play off McDonald's winning slogan "I'm Lovin' It."

Someone threw out, "I'd Hit It," and everyone pounced on it as a sure winner. Perfect for banner ads on websites.

But did anyone dare ask what it actually meant?

Continue reading Ads Gone Bad: What did McDonald's think 'I'd Hit It' meant anyway?

Ads Gone Bad: What did McDonald's think 'I'd Hit It' meant anyway? originally appeared on BloggingStocks on Sun, 07 Sep 2008 12:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>ad parodiesAds Gone Badbanner adsId Hit ItIm Lovin ItMCDMcDonaldsMcDonalds adsMIT Brand CultureThen We Came to the EndSun, 07 Sep 2008 12:00:00 EST<![CDATA[Google buys FeedBurner, adds to advertising arsenal]]>http://www.bloggingstocks.com/2007/06/02/google-buys-feedburner-adds-to-advertising-arsenal/http://www.bloggingstocks.com/2007/06/02/google-buys-feedburner-adds-to-advertising-arsenal/http://www.bloggingstocks.com/2007/06/02/google-buys-feedburner-adds-to-advertising-arsenal/#commentsFiled under: , , , ,

Google Inc. (NASDAQ: GOOG) has purchased RSS feed leader FeedBurner. Terms were not disclosed, but the cost was rumored to be about $100 million. The company provides feeds for about 400,000 customers, many of them blogs. It will be a good fit with Google's Blogger platform, which is widely used.

More menacing for Google's competition is the fact that Google will control the largest banner ad serving company, DoubleClick, the premier search text ad business, AdSense, and, with FeedBurner, the largest RSS advertising platform. Firms, including AOL and The Wall Street Journal, participate in the FeedBurner advertising network. Advertising is sold by channels like "business" and "news' with feeds from the appropriate sites banded together.

Once again, it is surprising that Yahoo! Inc. (NASDAQ: YHOO) and Microsoft Corp. (NASDAQ: MSFT) were not buyers. The price of the company was not so high as to be out of reach.

Google's M&A seems to be as good as its search tools.

Douglas A. McIntyre is a partner at 24/7 Wall St.

Google buys FeedBurner, adds to advertising arsenal originally appeared on BloggingStocks on Sat, 02 Jun 2007 11:40:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>AdSenseadvertsing channelsAdvertsingChannelsbanner adsBloggerDoubleClickFeedBurnerGOOGGoogleMicrosoftMSFTRSSRSS advertisingRSS feedstext adsYahoo!YHOOSat, 02 Jun 2007 11:40:00 EST