Best Buy, Inc. (NYSE: BBY) is slicing $10 off the price of the 8GB Apple, Inc. (NASDAQ: AAPL) iPhone 3G, cutting its price to $189.99 through January 3rd. In addition, the 16GB version of the iPhone will drop to $289.99 as well. Wow! A measly $10 off a new iPhone! Stop the presses!

Best Buy's Scott Moore indicated that "we thought this would be a way to help customers right now." What a generous gift, yes? Truth be told, it's Apple who dictates to its retailer partners the prices they can sell Apple goods. This is why you'll see almost the exact same price for any Apple product no matter where you purchase it.

But, if Best Buy thinks whacking $10 off the price of an already-overpriced piece of hardware is doing customers a favor, something's in the food in Richfield. And, a $30 "setup fee" for the iPhone? What kind of nonsense is that? At least this fee is being waived along with this huge price reduction. Since Best Buy gives a free "walking out working" setup to all the other cellphones it sells, why on earth is there a $30 fee to setup the iPhone -- which is heralded as one of the easiest phones to setup anyway?

It's no secret that Best Buy has been hurt by the holiday season retail sales slowdown -- it has said as much -- but I'm not sure this is any way to help that situation. That is, unless customers are expected to line up to save the cost of a single movie ticket to a device that locks them into more than $1,600 in calling and data plan contract fees over a 24-month period. What a mark that $10 will have, yes? If Apple and Best Buy really want to "help out" more customers, it sure needs to be more than a measly $10 pittance.

Best Buy, Inc. (NYSE: BBY) has been predicting dire times recently. Strangely, though, the retailer's locations in my area seem to be packed every single time I pay a visit. Yet, the nation's largest consumer electronics retailer, which has a "virtual monopoly" in the market it serves, is seeing the worst sales period in its entire history. What gives?

The retailer this week reported Q3 sales of $11.5 billion, with earnings of $52 million. That's a sharp drop from the year-ago earnings amount of $228 million, causing CEO Brad Anderson to indicate cutbacks were afoot at the retailer soon. Among them: offering voluntary buyouts to nearly all of its 4,000 corporate employees along with the possibility for layoffs if too few of these employees take up the retailer on its offer.

Best Buy dare not cut staff at its stores unless it is 100% needed. Any company who takes away from the direct customer experience -- in any form -- is just asking for trouble. Since Best Buy now has what could be considered a marketplace pretty much open to just itself, the world will be its oyster once the economy recovers. Until then, shoppers may be looking elsewhere for their electronics, looking but not buying or buying a whole lot less. And that will keep Best Buy behind the eight ball for quite a while regardless of its dominant market position.

Best Buy Co. (NYSE: BBY), which had dire predictions for its near-future results just recently, will report quarterly results for its Q3 period this morning at 9:00am CT. Although the consumer electronics retailer is in the boat with almost every other retailer in the process of suffering from a large consumer spending slowdown this holiday season, it's still positioned to be one of the long-term winners competing for shopper dollars.

The reason for this is because it now sits atop the consumer electronics world by itself. Fellow retailer Circuit City's Stores Inc.'s (NYSE: CC) Chapter 11 bankruptcy filing is causing havoc at that competitor, and the five or six times I've scouted local Circuit City stores this month have turned out to be ghost town visits more than anything. Consumers are apparently staying away from Circuit City stores in drives. On the flip side, the many times I've visited Best Buy stores have seen packed houses. Wal-Mart Stores, Inc. (NYSE: WMT) is not the only retailer doing well this holiday season. Just a guess, anyway.

Thomas Bradley of KeyBanc indicated that Best Buy now has a "virtual national monopoly" in the consumer-electronics sector. He's very correct -- who else competes with Best Buy on a national retailer level? One can argue all day long that companies like Wal-Mart and Costco Wholesale Corp. (NASDAQ: COST) are competitors, but neither offers the breadth of consumer electronics, the individual selections nor the specialized services Best Buy does. It does consumer electronics and does them very well -- and now it how no national competitor. Once the economy takes an upswing (and it will), Best Buy will have the market cornered, and that could turn out to give the retailer a very good 2009 indeed.

Dell Inc. (NASDAQ: DELL) came in second to global PC sales leader Hewlett-Packard Co. (NYSE: HPQ) during the Black Friday shopping frenzy and the ensuing weekend, according to analyst firm Thomas Weisel Partners. The report, however, analyzed sales only at a single retailer, Best Buy Co. (NYSE: BBY).

Thomas Weisel analyst Doug Reid indicated that holiday PC buyers were preferring Hewlett-Packard's PC five to one over Dell's PCs at the largest consumer electronics retailer in the U.S. While Reid's survey only looked at 35 stores, that's enough to generate a statistically legitmate finding. Reid went on to say that "Dell has significant work to do . . . the only negative comments in our survey with respect to brand were aimed at Dell, with survey respondents noting potential quality issues.''

Is Dell's retail strategy working as well as founder Michael Dell had hoped when he aggressively launched his retail strategy in the summer of 2007? Doubtful, and competitor HP has not stood still since that moment, and has actually increased its market share in retail with stylish designs, many configurations and aggressive pricing that keeps a large thumb on Dell's retail efforts. From looking at some of the top retailers this past three-day shopping holiday, HP's laptop offerings were certainly more numerous than Dell's. If that presence translates to more shelf space, then there you go.

When Best Buy, Inc. (NYSE: BBY) starts discounting the normally un-discountable Apple, Inc. (NASDAQ: AAPL) MacBook laptop computer, we know it's a tough selling season. That's just what the largest consumer electronics retailer has done, though, as the cheapest MacBook being sold right now comes in at under $900. Until now, that's an unheard of price from any retailer.

Apple's grip on the MAP (minimum advertised price) for all retailers is strong. It's not known for heavy discounts -- or any discounts at all, actually. Apple's pricing arrogance, though, is part of what makes it so desirable. Talk to any salesperson who sells premium-priced products for a lecture on this if you'd like. Even so, Apple has had to cool its jets just this week on pricing at its own retail stores.

Then again, this is no normal retail landscape. Holiday retail sales are expected to be very bad and sales will be necessary to keep inventory turns up and product flowing. Sometimes they have to be made at any cost. The older Apple MacBook, which is still being sold even though newer models were just announced and released in October, is now being sold for $899. That's a full $100 under Apple's suggested list price. While it doesn't sound like a big discount, it is for an Apple system.

You'll notice that usually you don't see iPods or iPhones being discounted more than a dollar or two off Apple's list price. There's a reason for that, but it makes this $100 cut even more interesting. And some of the more pricier MacBooks being sold at Best Buy saw $100 and even $150 price cuts as well. Even Apple can't maintain its pricing smugness in this economy and keep sell-through where it needs it to be. Yes, there are market and purchasing conditions that can even pinch Apple, folks.

Best Buy, Inc. (NYSE: BBY) just keeps on ingraining itself into every customer niche it can. It's already entering the Chinese market. It may be coming to an airport near you. Now, possibly expect Best Buy to be seen in a shopping mall in your area soon.

In the Washington D.C. area, the largest consumer electronics retailer will open a new 3,000-square-foot stand-alone location inside the Fair Oaks Mall today that will sell wireless phones, laptop PCs and all types of accessories for both product categories.

There will be two more mall openings by Best Buy this month in yet-to-be disclosed locations. It will be double the size of the Best Buy Mobile kiosks already in place within some malls and will have locations next to your favorite Hollister or Yankee Candle stores.

According to the retailer, these new mall concept stores will cater to teens and women -- many of whom don't like shopping at its big-box locations. Best Buy has already turned its focus to women shoppers, and these new openings are just another leg in the stool from where I sit. Well done.

Best Buy Inc.'s (NYSE: BBY) Chief Operating Officer made a pretty strong pledge this week. Brian Dunn suggested that the largest consumer electronics retailer in the U.S. would double its sales to $80 billion within five years. This has an eerie air about it, as it sounds much like Dell, Inc. (NASDAQ: DELL) then-CEO Kevin Rollins many years ago. While Dell's ambitious goal didn't really pan out nearly as nice, Best Buy has a much better proposition to get to its goal.

Dunn's announcement at the retailer's annual shareholder's meeting this week was backed up by the fact that Best Buy has already doubled in size from 2003 to 2008. Its sales went from $20 billion to $40 billion in that five-year period. Keep in mind that one of Best Buy's chief competitors, Circuit City Stores, Inc. (NYSE: CC), is basically on the ropes hanging on for dear life. Wal-Mart Stores, Inc. (NYSE: WMT) is Best Buy's largest competitor, but it doesn't carry near the breadth of actual consumer electronic products that Best Buy does. This positioning still leaves Best Buy free to navigate to $80 billion by 2013. But, doubling every five years is no easy task, and especially in the consumer spending environment we're in now.

What is fascinating is that Best Buy apparently controls only about 20% of the consumer electronics market, and about 30% of retail PC sales in the U.S. Combine those low numbers with Best Buy's very aggressive international expansion and partnerships and it's easy to see that $80 billion in annual sales is already being attacked. Will it get there? We'll be checking -- all the way to 2013.

Best Buy, Inc. (NYSE: BBY) is rolling out a complete consumer electronics recycling program at 117 of its stores across the U.S. If all goes well and consumers start bringing in old televisions, microwaves and dishwashers, the retailer may expand the program nationwide to all stores. Best Buy states that more than two million tons of electronics are thrown in the trash each year. The small part it could play would make an impact on the amount of electronics that end up in landfills.

That sentiment is all nice and mighty, but don't think for a second there won't be an incentive to purchase that replacement piece of electronics right there on the spot as you're unloading your old console television. Best Buy has a knack for neat programs that have the end goal of driving more foot traffic into its stores, and this one is no different. This time, though, the benefits right up front equal less electronics contamination in landfills.

When many consumer electronics recycled products are shipped overseas to be "demanufactured" in unsafe conditions (then dumped into local landfills), Best Buy's effort to have its recycling partners actually recycle all the parts possible from all the products received in is admirable. If the retailer really wants to make an impact, give the customer 10% off a new piece of equipment for recycling that old microwave, then really watch the customers line up.

Consumer electronics retailer Best Buy, Inc. (NYSE: BBY) didn't really like the FCC's idea that it label all analog TV sets with a warning label -- something I posted on a month ago. In fact, the retailer is now challenging the FCC's authority to require retailers to slap those "Warning: Analog TV" stickers on those retail shelf boxes.

The FCC seems to believe it will be Y2K all over again when the analog television frequencies are vacated next February for all those who receive TV signals via antenna. Standard issue for the federal government, I suppose. Best Buy not only doesn't want to have even more labels and customer communication littering up its stores, but it argues that the fines levied by the FCC for the non-use of these stickers are invalid as well.

Best Buy was fined $280,000 and Wal-Mart Stores, Inc. (NYSE: WMT) was fined $992,000 for failing to include these analog TV stickers on the appropriate products. Wal-Mart had not decided what its plans were yet, but my guess if that it will unite with Best Buy to present a huge challenge to the FCC's authority. Best Buy's biggest argument was that retailers are not commission licensees by the FCC --- so how can the FCC impose fines? There are quite a few more arguments being made by Best Buy that should hold up in a court of law easily if it gets to that.

One would think that the recent FCC auctions of the about-to-be-abandoned analog TV airwaves would give enough cash back to the FCC's coffers than stupid fines like this. Apparently not.

Best Buy, Inc. (NYSE: BBY) has gone shopping across the pond, and will be spending about $2.1 billion in cash to purchase 50% of the UK's Carphone Warehouse mobile telephone retailer. Best Buy is signaling to the retailer world that it thinks mobile is the place to be, after it committed to expanding mobile market share here in the U.S. just recently in a large way.

This multi-billion commitment to Carphone Warehouse will allow the European retailer to pay down debt and gets Best Buy a foothold in the European retail business in a pretty large and immediate way. Along with Wal-Mart Stores, Inc. (NYSE: WMT), U.S. retailers are seeking out ways to expand their footprints globally. Carphone Warehouse isn't just a small step in that direction, as it's one of Europe's largest mobile phone retailers.

Best Buy's revenues continue to soar on an annual basis, and this partnership should add to that amount significantly. While U.S. competitor Circuit City Stores, Inc. (NYSE: CC) has had nothing but troubles recently and is just hanging out in la-la land while delivering substandard results every quarter, Best Buy is going for the jugular -- still growing sales and taking market share in the U.S. and now in Europe. Can it be stopped? For now, there's no equal -- so, no.

When D&M Holdings recently put 49% of the company up for sale, consumer audio brands like Denon, Marantz, Snell, McIntosh, Boston Acoustics and Escient seemed primed for the picking. These are top-tier audio brands sold in some of the most prestigious consumer electronics retailers in the nation. The price for that slice? $700 million. The possible suitors? Consumer electronics brands Kenwood, Harman International and ... Best Buy Stores, Inc. (NYSE: BBY), the largest consumer electronics retailer in the U.S.

Philips Electronics, who holds 12% of D&M Holdings' shares, indicated that it would also put its shares up for sale, as well, to the same bidder group, giving one company access to 61% of D&M Holdings' shares. Kenwood is owned by Bain Capital, and may be looking to re-enter the home audio field. Harman, which owns the Harman Kardon, Infinity and JBL brands, may be looking to expand. But Best Buy buying a top-tier audio manufacturer? Isn't it a retailer, not a brand owner that could compete with the brands it already carries?

Best Buy is already D&M Holdings's largest customer, but there is a fine line between a Best Buy-owned brand (which is seen as entry-level and with inferior quality) and a top-of-the-shelf brand such as Denon and others. I would posit that Denon and Snell customers are audiophile-type customers who would scoff at the idea of having a Best Buy brand in that audio equipment rack, even if nothing but the ownership of the brand changes. Harman dropped out of the bidding already, so it could come down to Bain Capital and Best Buy soon. Should a mass-market electronics retailer really get into high-end consumer audio? That's a gamble, although the price wouldn't be exorbitant (just over $1 billion if you do the math).

Many of us have heard about the end of analog television. Come February 19 2009, analog television signals will be shut off and it will be the Y2K mess all over again. Well, not exactly -- but that's what the FCC will have you believe. If you don't hear many (many) times in the next 10 months that analog television signals are going away in 2009, then you're probably living under a rock.

But consumer electronics retailer Best Buy, Inc. (NYSE: BBY) probably wishes the FCC would go crawl under a rock. The largest consumer electronics retailer in the U.S. was fined $280,000 along with other national electronics retailers as the FCC recently doled out more than $9 million in fines for not clearly indicating to consumers that analog televisions will need a special converter box come next February. Best Buy, which has removed analog televisions from its stores, was a tad befuddled by the fine since it does not even sell analog television sets.

Nevertheless, the FCC says that many retailers "willfully and repeatedly" violated the rule governing the specific labeling of analog television sets. Just in case that hermit living on a mountaintop is confused about analog television signals going away, that label on the side of a TV box will save the day. Not. It's not the small amount of the fine that an issue here -- it's how incredibly short-sighted and goofy a federal agency can be about something so minor.

Although I'll get arguments that analog TV being shut off isn't a minor issue, it is. Best buy indicated this to the FCC: "Best Buy has been a leader in helping educate consumers about the analog to digital transition," the company said. "We were among the first retailers to put signage and brochures in our stores, including Spanish language versions of this material. We have had extensive DTV information available on BestBuy.com as well as our Spanish language website."

But whoa -- watch out: those TV box labels might save the day in 10 months for someone. Sheesh.

The Consumerist somehow came into possession of a Best Buy, Inc. (NYSE: BBY) employee training manual that seems to spell out customer stereotypes -- from early adopter males to empty-nester couples. Why would the consumer electronics retailer need such a document to train its floor associates? So that the company could outwit "demon" customers and focus on "angel customers."

Those terms was coined by consultant and customer guru Larry Selden based on his recommendations to the retailer in 2004. Demons were customers who constantly bargain hunted and returned products at a high rate and angels were profitable customers who paid higher prices and bought extended warranties with many purchases. In other words, some customers are great and some are horrible. Selden's advice: focus on the customer, forget the actual product.

Now, Best Buy's focus on the customer apparently includes training associated on "personas" that Best Buy employees use to sell the most profitable products to the the correct "type" of customer. In the training manual, young urban males are termed "Buzz" while upper middle class women are termed as "Jill."

Once a blue-shirted salesperson identifies what type of customer they are dealing with, they can customize their sales approach to get the most profitable product sold. Although this stereotype way of selling may bother some, this is the future of retail. Each customer needs a specific sales approach and a customized experience. In the process, the retailer needs to move inventory and hopefully the most profitable kind at the same time. Looks like Best Buy may be leading the way.