Beverage firm Coca-Cola (KO) announced that its third-quarter earnings came in better than the consensus estimate. For the quarter, Coke brought in 88 cents per share ($2.06 billion), or 92 cents per share excluding items. The consensus estimate called for earnings of 89 cents per share.

Turning to revenue, Coke saw a 5% increase to $8.43 billion. The company noted that its integration efforts are "well on track," stressing its savings target of at least $350 million per year. These savings will be implemented during the next four years.

Jamba (JMBA), parent company of Jamba Juice, is a lousy stock. Look at the three-year chart to see what I mean (click on the "three-year" mark once you get there). The one-year chart shows a different story; it actually looks like an interesting stock from that perspective. However, what it says to me is that it is nothing more than a low-priced trading vehicle. No offense, of course. Just stating the facts.

And now, we have an earnings report to consider, one that was released after the bell on Wednesday. For the first quarter, the business lost 13 cents per share versus a loss of 19 cents per share in the year-ago frame. Same-store sales for company-owned locations dropped over 3%.

PepsiCo (PEP) is a blue-chip concern that shareholders tend to keep in their portfolios for a long time. The business has the important characteristics necessary for a core holding: great brands, good cash flow, and an attractive dividend history. All an investor wants to do in a case like this is make sure nothing adverse has affected the overall story. After reading through the Q4 report, I can say with confidence that the integrity of the company's story remains strong.

Sales increased over 4%. Earnings jumped to 90 cents per share from 46 cents per share in the comparable frame. According to BusinessWeek.com, this figure was equal to what analysts were projecting.

Pepsi Bottling Group (PBG) issued Q4 results on Tuesday. On a reported basis, the company made 40 cents per share. Last year at this time, there was a loss of $1.28 per share. In addition to that good news, Earnings.com says that expectations hovered around 43 cents per share, a figure much less than the adjusted stat of 59 cents.

Unfortunately, the top line didn't budge, and total worldwide physical case volume for the full fiscal year was worse by 3%. The latter metric is key to a beverage business, and in some ways, ultimately more important than net income. And in terms of cash from operations, there wasn't much going on. For the twelve-month period, money generation was slightly down.

PepsiCo (NYSE: PEP) reported third-quarter data earlier today. The beverage company that despises Coca-Cola (NYSE: KO) with a passion called its numbers solid. I would tend to agree. The tables presented in the release won't go down in the history books, but for long-term shareholders, they were fine enough considering the economy.

Net revenue decreased 1.5%. Earnings per share on an adjusted basis increased 2% to $1.08. This bottom-line result is representative of a nice beat against the analysts. They were projecting $1.02 per share for profit, according to Elizabeth Harrow's preview of the quarter.

As a Coca-Cola (NYSE: KO) shareholder, I was quite unnerved by recent talk centering on the issue of a soda tax. I'm sure PepsiCo (NYSE: PEP) shareholders were likewise frightened. According to Bloomberg, President Barack Obama is apparently open to the concept. In theory, funds generated from such a tax could be used to help defray the costs associated with a new health-care paradigm.

Besides raising money, what would be the justification behind such a governmental strategy? Well, excess sugar consumption can be dangerous. It can lead to all kinds of complications. You know the drill: obesity, diabetes, etc. When health issues like those rise, the cost of health care increases as well.

Brown-Forman (NYSE: BF.B), the maker of alcohol products such as Jack Daniel's and Southern Comfort, is drunk on success today. The B shares of the company were up well over 8% at the time of this writing in afternoon trading, on good volume. The first-quarter earnings served as the catalyst.

Net sales unfortunately decreased 7%, but earnings per share on an adjusted basis (taking into account a charge in the year-ago period) expanded by 17% to 81 cents. According to Earnings.com, that number came in way ahead of estimates of 62 cents per share.

Coca-Cola Co. (NYSE: KO), the beverage giant with the world's most valuable brand according to BusinessWeek, reported earnings before the market opened today. Earnings per share for the second quarter of 2009 were $0.92 after items on $8.27 billion in revenue, compared to the $0.89 average EPS expected from analysts. The consensus revenue target was $8.66 billion, meaning that Coke missed on the top line even though global unit case volume increased 4%, driven by a 33% increase in India and a 14% increase in China. The company said they increased market share for the eighth consecutive quarter.

Shares fell slightly more than 1% in early trading, after rising yesterday.

Coca-Cola (NYSE: KO), the main thorn in PepsiCo's (NYSE: PEP) side, will report earnings for the second quarter on Tuesday July 21. Don't expect any profit growth, however. According to Earnings.com, Coke made $1.01 per share in the year-ago period. Analysts believe that the beverage maker will only deliver 89 cents per share tomorrow. That's a pretty steep drop.

But those who own Coke very often hold Coke for the long term, so any earnings release is looked at in a specific context: so long as nothing seems too out of the ordinary with the numbers, the original thesis for buying will be considered intact, and no action will be necessary. In fact, if the market wants to sell Coke off for one reason or another, then it can mean that a buying opportunity has been gifted to those who are indeed keeping shares for a while.

According to reports, both PepsiCo (NYSE: PEP) and Pepsi Bottling Group (NYSE: PBG) received an upgrade from Stifel Nicolaus. Both are now placed in the "buy" category. I'm sure the companies are happy to be away from the depressing "hold" moniker. The price targets on Pepsi and Pepsi Bottling Group are $64 and $37, respectively. As of this writing, Pepsi was priced at $54.82 while Pepsi Bottling Group's last bid was $33.71.

As can be seen, if Stifel Nicolaus turns out to be right, then traders might have a winning transaction on their hands. But one thing that must be remembered is the arbitrage game going on here. Pepsi wants to buy Pepsi Bottling Group. The latter is, of course, arguing for a higher purchase price.

Dr Pepper Snapple Group (NYSE: DPS) popped open its first-quarter report on Wednesday (I bet you never read that pun before from a financial pundit covering a beverage concern!). On an adjusted basis, sales rose 4%. Management needed to adjust for the termination of a contract with Hansen (NASDAQ: HANS), as well as for currency effects. The company saw a drop in bottom-line income excluding items as earnings came in at $0.37 per share. This was $0.03 less than last year's performance.

However, Dr Pepper can feel happy about the fact that the company beat expectations. The market was only looking for $0.29 per share. How refreshing (yep, another pun)! Volumes did all right during the quarter.

Coca-Cola (NYSE: KO) reported first-quarter earnings on Tuesday morning. By the end of the day, the main enemy of PepsiCo (NYSE: PEP) was down 2.8% on better-than-average volume. Coke said that it earned 65 cents per share on an adjusted basis. According to Beth Gaston Moon's earnings preview, management met Wall Street's expectations.

So, right off the bat, you can see why the market wasn't so kind to Coke's shares. Meeting expectations isn't enough sometimes. But there are some other issues here, too.

Revenue was kind of soft, and a look at the statement of cash flows shows a decrease in money generated from operations. That number decreased over 20% to roughly $870 million.

Atlanta based soft drink giant Coca-Cola (NYSE: KO) got its chance to impress investor's this morning with its fourth quarter earnings, and it did not disappoint. While the company did see profit falling by 18% in the quarter, its bottom line was better than analysts had predicted.

As Steven Mallas noted in his Coca-Cola earnings preview yesterday, analysts had been expecting to see 61 cents per share for the quarter, but the actual number was a bit higher, with a reported 64 cents a share.

Coca-Cola (NYSE: KO), the arch rival of PepsiCo (NYSE: PEP), is set to report Q4 numbers on Thursday, February 12. Coke is estimated to earn 61 cents per share, a growth of about 5%. Is it doable? More importantly, will Coke be able to beat projections? I'd say it might, considering that the two major bottlers out there, Pepsi Bottling Group (NYSE: PBG) and Coca-Cola Enterprises (NYSE: CCE), both beat on their respective bottom lines this week. Pepsi Bottling trounced expectations by 5 cents, and Coke's bottler did better by 3 cents.

Not that the quarter will have been a cake walk. There will be issues with currency translations and the global slowdown. Even though Coke sells products that are theoretically defensive against a recession, I imagine that guidance will be conservative, and I would bet that growth in case volume, a very important metric for beverage companies, will be down. I'll hope for the best, but I'm bracing myself for that outcome.

Pepsi Bottling Group (NYSE: PBG) reported earnings for Q4 today. The stock is up slightly as I write this, somewhere around 0.6%. Not a huge rise, especially after beating expectations, but considering the huge drop in the market today, I'd say it's a pretty big victory for shareholders.