When Twitter announced its search-based advertising model, little more than a Google (GOOG) knockoff, the market yawned. It didn't seem like much after months and months of speculation, not to mention Twitter's promises that this was something "we would love and would be awesome."

Now, the details are out, and it could be more interesting than expected. On Twitter's blog, Biz Stone lays out "Promoted Tweets," ending the jokes such as Stephen Colbert's, "So, I assume that 'Biz' in 'Biz Stone' does not stand for 'Business Model."

Continue reading Twitter Claims Its New Ad Model Is Different

Twitter Claims Its New Ad Model Is Different originally appeared on BloggingStocks on Tue, 13 Apr 2010 09:30:00 EST. Please see our terms for use of feeds.

With close to 60 million users, Twitter is a force corporate marketing departments just can't ignore. The reach offered by this microblogging platform is profound, and skipping it means yielding digital turf to the competition.

Yet, as the country's major brands have flocked to Twitter, not all have mastered it. Some merely push headlines and deals, while others have used it as a way to open a dialogue with their customers, build relationships and ultimately grow their businesses. A study by The Big Money sought to determine the dozen companies that are mastering Twitter and why they are the masters.

Continue reading Tops on Twitter: 12 companies that are doing it right

Tops on Twitter: 12 companies that are doing it right originally appeared on BloggingStocks on Mon, 07 Dec 2009 12:00:00 EST. Please see our terms for use of feeds.

Twitter is on the prowl. Though it made its last acquisition more than a year ago, company founder Biz Stone said on Tuesday that it's looking to add to the stable. There aren't any specific targets yet -- at least none revealed -- and Twitter is keeping its options open. The likely pool of potential acquisitions consists of third-party Twitter application developers, which is largely responsible for the micro-blogging service's growth in popularity.

Stone, one of Twitter's founders, said at a Tel Aviv news conference, "As our attention is grabbed by some of these developers, we will take a hard look at them." This refers to companies that develop applications for Apple's (AAPL) iPhone and Research in Motion's (RIMM) Blackberry. It also refers to developers for the Web and desktop, such as HootSuite and TweetDeck.

Continue reading Twitter to make acquisitions, generate revenue in 2010

Twitter to make acquisitions, generate revenue in 2010 originally appeared on BloggingStocks on Tue, 24 Nov 2009 10:30:00 EST. Please see our terms for use of feeds.

Twitter calls Google (GOOG) a "good role model," but says it isn't ready to rush down the road to advertising.

Nonetheless, an ad-based revenue model is something that cofounder Biz Stone says they "will be looking to do down the line." But, for now, he continues, Twitter is focused on "creating value for our users." For now, revenue generation ideas are being put on paper, "and we're definitely going to get to them," Stone says.

Continue reading Twitter finally reveals revenue ambition, wants to be Google -- but not yet

Twitter finally reveals revenue ambition, wants to be Google -- but not yet originally appeared on BloggingStocks on Sat, 21 Nov 2009 15:40:00 EST. Please see our terms for use of feeds.

Seemingly out of nowhere, Twitter has turned into a huge phenomenon. I hear about it all the time. In fact, it's an extremely easy service -- basically, think of it as public instant messaging.

Oh, and there's something else: Twitter doesn't make any money.

But hey, it doesn't so much matter (at least now). You see, the company has raised $35 million from Benchmark, Union Square Ventures and Spark Capital Institutional Venture Partners. It's the company's third round of funding. Moreover, the rumor is that the valuation is now at $200 million to $250 million.

Continue reading Twitter tweets $35 million

Twitter tweets $35 million originally appeared on BloggingStocks on Sat, 14 Feb 2009 08:40:00 EST. Please see our terms for use of feeds.