The Dallas Maverick's owner Mark Cuban has pulled the plug on a planned weekly NBA basketball show, Mark Cuban's Radio Maverick, for Sirius Satellite Radio, Inc. (NASDAQ:SIRI). An ISDN line was to have been installed in Cuban's home so that he could do the show from there. Cuban has received offers to host radio shows before. He's outspoken, inventive, and audacious; the show might have been worth a listen. Why this decision? He explains his reasons on his popular blog: BlogMaverick. He agreed to the idea of a show only as long as Sirius had a deal with the NBA. Which it does. Basically, Cuban states he felt his presence would enhance the NBA's brand. The show would have paid him nothing; but he likes to help out when he can. "To be a good NBA partner," as he puts it.
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