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RIMM's BlackBerry Bold -- lack of hype is the hype

In an exciting bit of news for early adopters north of the border, the new BlackBerry Bold smartphone from Research In Motion Limited (NASDAQ: RIMM) is slated to hit Canadian shelves this Thursday, August 21. Because RIMM has signed service pacts with various wireless carriers in different regions, the Bold is being rolled out gradually around the globe. The snappy new device has already launched in Germany, but U.S. carrier AT&T (NYSE: T) is so far keeping mum about its plans for the Bold's Stateside debut.

The latest addition to the CrackBerry family is aimed toward business users; as proof, even Rupert Murdoch is getting in on the act. The Wall Street Journal Digital Network announced today that it's launched a new mobile application to provide immediate access to headlines in the WSJ family of financial publications (including Barron's, MarketWatch, and All Things Digital). The application is available for free on most BlackBerry smartphones.

Naturally, the Bold has already garnered comparisons to Apple's (NASDAQ: AAPL) iPhone -- but there are a few notable differences. While Jobs & Co. are slowly trying to make headway into the corporate world, their core audience is still top-heavy with tech-gadget completists and trust-fund hipsters. Meanwhile, BlackBerry's already in business with business, and the new WSJ app is just an extra boost of its Street cred.

Continue reading RIMM's BlackBerry Bold -- lack of hype is the hype

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