Black Friday's online sales were up 35% year over year, and early reports for Cyber Monday put the gain at 19.6%. Amazon (AMZN), as an online pure-play, has felt a lift from both these factors, but its execution in the e-reader category can't be ignored. While Sony (SNE) and Barnes & Noble (BKS) have already sold out of their respective devices, effectively taking them out of the game until early next year, Amazon's Kindle continues to fly off the shelves.

So, what's the prize for effective forecasting and a supply chain that can delivery on it? A new record!

Amazon had its best Kindle month yet in 2009, though it wouldn't reveal how many of the devices it has moved or the revenue it's pulled in from these sales. All it would say is that some buyers were buying more than one Kindle at a time, and businesses and organizations were picking them up in volume for employees or clients.

Amazon (NASDAQ: AMZN) closed at $93.38.

• AMZN overall option implied volatility of 45 is above its 26-week average of 39 according to Track Data, suggesting larger price risks.
  
• www.Amazon.com operates retail websites.

Borders Groups (NYSE: BGP) recently closed at $13.10.

• Dow Jones reported: "Spencer Capital Management LLC, which holds a 7.9% stake in BGP, said Thursday that it has asked the book retailer to add a person designated by Spencer to its Board."
  
• BGP over all option implied volatitliy of 48 is above its 26-week average of 37 according to Track Data, suggesting larger price risk.

Daily options Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.