Santa hasn't even been tugged down Central Park West yet, and Wal-Mart (WMT) is already slashing its prices. The market among major retailers is intensifying, with many offering products as loss leaders in order to entice customers into the store (physical or otherwise) and boost their basket sizes. Along with Target (TGT) and Amazon (AMZN), Walmart is slashing DVD prices, the same tactic it's using with books.

Retailers are rushing to undercut each other this year, which is causing prices to spiral down quickly. When Walmart announced reduced prices on several titles to $10, Amazon followed at $9.99, with Walmart stepping back in at $9.98.

Scholastic (NASDAQ: SCHL), the publisher of the Harry Potter books, issued its first-quarter numbers on Thursday. Although things do seem to be improving, I can't say I was wholly enchanted by the data.

Net sales from continuing operations rose 14%. Okay, that's a good start. Double-digit rises are always respectable. But then we get to the bottom line. Scholastic, which is a related business to McGraw-Hill (NYSE: MHP), lost 68 cents per share from continuing operations. Now, sure, the loss was considerably less severe than the year-ago black ink of $1.13 per share. But I always get nervous when I read about losses. Can't help it.

Google Inc. (NASDAQ: GOOG) stated its intention to buy a website fraud prevention company in order for it to more effectively scan books and publications into digital form for its massive (and controversial) Google Books initiative.

Barnes & Noble, Inc. (NYSE: BKS), a bookseller that competes with Amazon.com, Inc. (NASDAQ: AMZN), Wal-Mart Stores, Inc. (NYSE: WMT), and Borders Group, Inc. (NYSE: BGP), issued a Q2 earnings report on Thursday morning that in no way makes me want to invest in the company. As far as I'm concerned, the retailer has a lot of work to do, and I wouldn't want to involve my portfolio with a business that is still trying to find its way.

Barnes & Noble earned 14 cents per share on an adjusted basis. Earnings.com reports an expectation of 10 cents per share. So management went beyond projections. Should shareholders be content with such news and call it a day?

Borders Group (NYSE: BGP), a book retailer that competes with Barnes & Noble (NYSE: BKS), Wal-Mart (NYSE: WMT), and Amazon (NASDAQ: AMZN), reported fourth-quarter earnings on Tuesday, and I'm happy to say that they beat analyst projections! I'm sad to say, however, that beating the analysts doesn't make me want to buy this awful stock.

According to this news source, Borders delivered adjusted income equal to $1.05 per share. The market was looking for $0.95 per share. Beating by a dime is a pretty wide margin and something to celebrate. If you're a healthy company, that is. Borders is not a healthy company. It's had all kinds of problems. For instance, Zac Bissonnette recently reported on the bookseller's debt problems and how it needed to secure a loan to stay running. Elizabeth Harrow discussed the terrible holiday-selling season and the replacement of the CEO back in January. And there have been workforce reductions.

We've all been wondering what President Bush would do after leaving office with the lowest approval ratings in history and now we have our answer: He's writing a book.

"I want people to understand the environment in which I was making decisions. I want people to get a sense of how decisions were made and I want people to understand the options that were placed before me," he told the Associated Press.

The publishing industry might be in the toilet, but former Secretary of State Condoleezza Rice is doing just fine.

The Associated Press reports that the former Secretary of State Condoleezza Rice has signed a three-book deal with Crown Publishers that guarantees her at least $2.5 million. The first book will be a memoir of her years in the Bush Administration, followed by a book about her family, followed by a young-adult version of her life story.

It can be hard to tell the difference between a revolution and a fad, or a game-changing innovation and the latest toy. With that in mind, it isn't surprising that so many people have failed to recognize Amazon's (NASDAQ: AMZN) Kindle for what it truly is: the first bold step in what will likely become the salvation of publishing.

Frankly, it's easy to overlook the Kindle. At more than $300, it is prohibitively expensive for many consumers in today's market; further, as Bloggingstocks columnist Joseph Lazzaro notes, there is nothing quite like curling up with a nice book, and the current Kindle doesn't quite make the grade. The little reader suffers from a too-small screen, a too-high price tag, and is an insufficient translator of the holistic "reading experience" that true bibliophiles adore.

The first authorized sequel to A.A. Milne's beloved Winnie the Pooh series will make its debut this year. David Benedictus's "Return to the Hundred Acre Wood" will be in stores on October 5. Dutton Children's Books is the publisher, and executive Don Weisberg says the book will be a "huge seller for a long, long time."

To its credit, Milne's estate has carefully guarded the character -- they could have easily cashed in for millions years ago by authorizing sequel after sequel. That Mr. Benedictus was finally the one who convinced them would seem to suggest that the book will be quite good.

According to The Wall Street Journal (subscription required), "The troubled book industry, in need of titles that will pull readers into the stores, will get a much-needed jolt" from the title.

I somehow doubt that Winnie will be a big enough hit to provide much relief to booksellers. But he's a hard guy not to root for.

There are times when technology displaces existing products and services, and times when it augments or supports existing products and services.

Further, while there is little doubt that online news and publishing is displacing newspapers and magazines - - it's at minimum forcing them to revise their missions and alter business models - - the same can not be said, at least at this stage of the digital age, regarding the Internet's impact on books.

Try curling up with a good computer screen

Initially, critics and other observers declared 'the end of books' - - that readers would gravitate toward reading books on computer screens. Reading a book on a computer screen?

Thankfully, the initial panic that gripped book publishers soon faded after what was clear to anyone who reads books became clear to publishing executives during a calmer moment: that the experience of reading a printed book in a traditional setting (such as in your favorite chair in a living room or study, or even on an outdoor deck / patio) is vastly superior to reading a book on a flat panel screen. Try curling up with a good computer screen.

not Harry Potter.

Not Twilight or even the latest thriller from James Patterson. The bestselling book of 2008 is, just like every other year, The Bible. 90% of U.S. households already have at least one copy, but slick marketing and endless procession of new editions with new translations, new illustrations, and new limited edition leather bindings helps The Bible sell about 25 million copies each year.

A fascinating piece in the December 23 Wall Street Journal (subscription required) looks at the brilliant niche marketing that keeps people who already have Bibles coming back to buy more each year: there are special editions for surfers, golfers, fashionistas, alcoholics and anime fans.

Bibles have been big business as long as they've been around: It was the first book to roll off of Gutenberg's printing press and, according to scholars, there's probably never been a year since then when it didn't sell more copies than any other book. In the first half of this century, it was a business dominated by door to door salesmen immortalized in this classic documentary from 1968.

According (PDF File) to religious publisher Thomas Nelson, 38% of Bible buyers already own between three and ten copies of the book, and most Bibles are bought as gifts.

Bookselling behemoth Borders Group (NYSE: BGP) has signed a deal with HarperStudio to accept the new News Corp. (NYSE: NWS) imprint's books on a nonreturnable basis. In the publishing industry, unsold books can generally be returned to the publisher. In exchange, Borders will get a slightly better deal: 58% to 63% off the cover price, instead of the usual 48%, according (subscription required) to The Wall Street Journal.

Is this the future of the book business? No one knows, but the timing certainly couldn't be more strange for Borders. Terrible results and a failed effort to sell the company have sent the stock down to 65 cents per share. The company's balance sheet is a mess and there has been considerable speculation that the company's final destination is bankruptcy. Given those circumstances, it's hard to understand why the company would want to invest in inventory that they're completely on the hook for -- and can't return if they can't sell it.

HarperStudio is a brand new imprint, with former Hyperion boss Robert Miller at the helm. The plan is to shake up the publishing industry with lower advances offset by higher royalties. Cutting down on returns is another goal aimed at reducing costs.

Scoring this deal with Borders looks like quite a coup for HarperStudio, but it remains to be seen how long Borders will last as a relevant piece of the bookselling industry.

This post is part of our feature on Money Winners of 2008. See all 20.

They called her Caribou Barbie. Saturday Night Live lampooned her mercilessly during the presidential election. The media elite denounced her as an idiot and a right-wing loony tune. But Alaska Gov. Sarah Palin is not going to fade into the snow of the beautiful state she governs. In fact, she is coming to a book store near you.

Media reports indicate that the former vice presidential nominee is expected to earn $7 million to tell her life story to a ghost writer. That's not too shabby considering that former president Bill Clinton got about $11 million for his life story and he actually was the leader of the free world. Barack Obama and his former rival John McCain both have earned big money from their books, so why shouldn't Palin.

There was also some talk during the campaign about a talk show or reality show starring the woman responsible for giving Tina Fey's career a boost -- as if it really needed one -- but that seems to have gone nowhere.

Palin, though, will have the last laugh on her naysayers, including me. During her brief time in the spotlight, Palin transformed herself from an obscure politician to a cultural icon. Along the way, she infuriated many voters and charmed more than a few. The power of Palin's celebrity will entice people who may not agree with her politically to buy her book. Her devoted fans will line up at the bookstores to buy it as well. Palin's tome has the makings of a best-seller.

Barnes & Noble (NYSE: BKS), a bookseller that competes with Borders Group (NYSE: BGP), Amazon (NASDAQ: AMZN), and retailers that stock books such as Wal-Mart (NYSE: WMT), did not do well during the third quarter. Total sales decreased over 4%. A GAAP loss of $0.34 per share was reported versus a GAAP profit of $0.07 per share in the year-ago period. On an adjusted basis, the loss of $0.21 per share missed the call by $0.05, according to this source.

Okay, is it me, or do these numbers basically broadcast loud and clear that Barnes & Noble is not worth one penny of your investment capital? Besides the above, same-store sales took a big dive of 7.4%. That should be the last nail in the coffin of the current Barnes & Noble story, one that reads like a Stephen King novel. Actually, though, it isn't. Another nail to add would be the fact that guidance has been adjusted lower by management. Now, according to CEO Steve Riggio, gross margins are doing okay. I'll skip that chapter, though, as there isn't much substance to it. Who cares about the gross margin at this point. With traffic down and probably due to get worse, a positive tale of the gross margin isn't going to make me want to buy Barnes & Noble as a value play.

So, how will booksellers such as Barnes & Noble (NYSE: BKS), Borders Group (NYSE: BGP), and Amazon (NASDAQ: AMZN) fare during the holiday season? It's an interesting question, one which is examined in an article at The New York Times. The piece talks about how the current recession seems to be affecting consumers and their desire to buy books. At the beginning of the article, two shoppers are browsing in a bookstore -- one buys, the other doesn't. Both have been affected by the bad economy. What are we to make of this?

I'll give you my take on things. Books, unfortunately, are simply not so glamorous these days. And I do think that booksellers are going to have a hard time this holiday season. With all the competition from video games and other media, the printed page just isn't that exciting to a lot of consumers. I don't think that books will be a top priority as the wallet continues to get squeezed and while job security remains an issue. Our attention spans have been cut so short these days, and they're only getting shorter. In an era of MTV quick-edits and PowerPoint presentations, 100,000-word diversions don't feel so diverting anymore.

Books are probably even less exciting to young people. Seriously, how many kids have books on their Christmas lists this year? They may want the latest Blu-ray cartoon from Disney (NYSE: DIS), or the latest Call of Duty game from Activision Blizzard (NASDAQ: ATVI), but I'm not so sure they want the latest Stephen King novel (as for me, I picked up King's latest short-story collection Just After Sunset at my local Barnes & Noble). Many kids have been introduced to the joys of reading through the Harry Potter series, but I don't think Potter will be working his magic this season. If parents do cut back this year on presents, I figure they're going to err on the side of making sure that all the non-book gifts are acquired.

Is there anything the booksellers can do about this?