This post is one in a series in which more than 60 newsletter advisors share their Top Stock Picks for 2011. This special report is courtesy of TheStockAdvisors.com.

"Financials appear to offer among the best opportunities for 2011," says ETF specialist Jim Farrish.

The editor of Sector Exchange explains, "Indeed, my favorite ETF idea for the coming year would be the First Trust Financials AlphaDEX ETF (FXO), a well diversified way to play the sector overall.

In his Stellar Stocks Alert, newsletter advisor Richard Schmidt sees long-term opportunity in select brokerage stocks. Here, he looks at Charles Schwab (NASDAQ: SCHW) and E*Trade (NASDAQ: ETFC).

"Some of the strongest financials in the world have lost 60%, 70%, even up to 90% or more of their value in the last year. Shares of Charles Schwab have come down too. But the stock has lost less than 50%, at its worst.

"Most of that has come since October. We had hoped the stock would bottom. But the stock continued to drop through support, meaning the downtrend is still in place. We may eventually see it go down by more than 50%.

"We continue to apply our value-oriented principles in selecting new growth stocks as we look for companies with superior profitability and strong balance sheets," says Jim Stack.

In his InvesTech Market Analyst, he and analyst Bruce Morison explain, "Our latest featured investment, Charles Schwab Corp. (NASDAQ: SCHW), is a prime example and stands out as a conservative way to access to opportunities in the battered financial group."

"We are increasing our equity allocation in stocks that should show strong relative performance in a market upturn.

"We continue, however, to be very selective in terms of quality, as well as downside risk. Over the past 20 years, brokerage/asset management firms have produced more than twice the return of the market following a bear market.

"The Charles Schwab brand is one of the most well-known and trusted names in the financial services industry. Its strategy is to be competitively priced, but more importantly to be positioned as the gold standard in client service and integrity.

E*Trade (NASDAQ: ETFC) "is a high higher-risk trade, so do not bet the house; however, I believe the opportunity is still compelling," says Ian Cooper in Small Cap Trading Pit.

"About 10 insiders are betting heavy that E*Trade Financial will turn itself around this year. The filings are revealed here:

• Hayter, director 4,917 at $4.06
• Layton, director 245,800 at $4.06
• Fisher, director 31,806 at $4.06
• Randall, director 29,500 at $4.06
• Parks, director 24,586 at $4.06
• Raffaeli, director 12,293 at $4.06
• Lilien, acting CEO 7,376 at $4.06
• Weaver, director 68,843 at $4.06
• Brewster, director 24,586 at $4.06
• Willard, director 11,942 at $3.98 and 13,058 at $3.99

"And for them to be buying after a one-month triple digit move speaks volumes on confidence, which may explain the latest surge in option volume. Sure, the stock took a major dive in 2007, but that's because it got itself involved in a business it shouldn't have been in -- subprime.