Teams have been preparing their game plans and it's time to see which of the 60 teams will win. No, not the Packers or Steelers -- Go Pack! -- but PepsiCo (PEP), Anheuser-Busch (BUD), General Motors (GM) and all the other companies competing for the best spots in one of TV's most expensive marketing moments, costing an estimated $3 million dollars per 30 second spot.

For those not into football, the ads in the Super Bowl game can be more amusing than the game itself as advertising teams compete for attention, show their best efforts and even get rated by numerous online sites. Last year, Doritos (owned by PepsiCo), and E-Trade (ETFC) did well, and Anheuser-Busch seems to always have a Clydesdale horse in the running.

Continue reading Who Will Win the Super Bowl Ad Game This Year?

Who Will Win the Super Bowl Ad Game This Year? originally appeared on BloggingStocks on Sat, 05 Feb 2011 14:40:00 EST. Please see our terms for use of feeds.

Who's ready for some football? The Super Bowl is this weekend, and you know what that means -- commercials that we will all be talking about on Monday morning. In fact, we all know someone who says they watch the game for the commercials.

CBS announced earlier this week that it sold out all the in-game spots, but a few pre- and post-game spots remained. How much money did this make for CBS (CBS)? Roughly $200 million, and that is a low-end estimate. We all know why advertisers flock to the Super Bowl, as more than 98.7 million viewers tuned in last year. No matter who is in the Super Bowl, people watch the game and the commercials -- and eventually they may buy the products from the ads.

Continue reading JockStocks: Super Bowl Commercials, a Preview

JockStocks: Super Bowl Commercials, a Preview originally appeared on BloggingStocks on Fri, 05 Feb 2010 12:00:00 EST. Please see our terms for use of feeds.

You know, it figures that this would be the year that I give up my Bengals season tickets. I suffered through three years of horrid football and decided that I was not going to renew my tickets for financial reasons or as a protest against the team's (mis)management in the past 19 years.

That said, one reason that did not attribute to my giving up the tickets was the NFL's new tailgating rules. In an article Darren Rovell put on Twitter this morning (featured in USAToday), a New York Jets fan says that the tailgating rules (that limit tailgating to 3.5 hours before kickoff) may be the "final nail" that forces him to give up his season tickets. The new tailgating rules are supposed to help "crack down on drunken and disruptive fans" by limiting the time fans can tailgate.

Continue reading JockStocks: Tailgating policies won't affect 'real' fans

JockStocks: Tailgating policies won't affect 'real' fans originally appeared on BloggingStocks on Thu, 19 Nov 2009 15:10:00 EST. Please see our terms for use of feeds.

Who knew that the fate of world beer would one day be in the hands of the beer faithful in Rochester, New York? The tastes of this blue-collar town, along with neighbors Syracuse and Buffalo, are key in the pending acquisition of Anheuser-Busch (NYSE: BUD) by Belgian giant InBev, SA. The three cities make up half of the U.S. consumption of Labatt Blue and Labatt Blue Light. Due to the popularity of Labatt brews and Budweiser brands in upstate New York, the U.S. Justice Department worries that beer prices might rise in Rochester.

So, if the acquisition is to be approved, giving Europeans control over America's iconic beer brands, InBev is being asked to sell the Labatt USA subsidiary. Other major InBev brands, including Stella Artois, Becks, and Bass, are not considered competitive enough in any markets to reduce competition between beers and provide upward pressure on prices.

Nope, it all comes down to Rochester and its surprisingly European tastes. Who would have thought?

Merger of beer giants all comes down to Rochester originally appeared on BloggingStocks on Fri, 14 Nov 2008 18:30:00 EST. Please see our terms for use of feeds.

It's been about two weeks since InBev NV made its blockbuster $46.3 billion bid for rival Anheuser-Busch Cos Inc (NYSE: BUD). Yes, the silence has been deafening. And, of course, the rumors have been rampant.

In fact, InBev has been getting antsy. For example, this week the company reaffirmed its bid (it's the third letter from InBev's CEO, Carlos Brito).

There is also a lending group ready to pull the trigger. The banks include: Banco Santander, Bank of Tokyo-Mitsubishi, Barclays Capital, BNP Paribas, Deutsche Bank, Fortis, ING Bank, JP Morgan (NYSE: JPM), Mizuho Corporate Bank and Royal Bank of Scotland.

But, according to the Wall Street Journal [a paid publication], it looks like the company's board is close to making an announcement. Although, it appears that the company will reject the deal. Essentially, Anheuser-Busch thinks the deal is too cheap.

That may be the case. But there's a problem: who can pay a higher price for the company?

Interestingly enough, it appears that Anheuser-Busch will make some restructuring moves (such as selling non-core assets). But why didn't it do this several years ago?

The fact remains that the company doesn't have a viable alternative - that is, unless InBev wants to bid against itself. But why?

Instead, it's a good bet that InBev will go directly to shareholders and pull off a hostile bid. In such a move, it will certainly put lots of pressure on Anheuser-Busch - which has few defenses - and perhaps get a deal done fairly quickly.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates MergerBook.com.

Anheuser-Busch (BUD) to shareholders: This deal is not for you originally appeared on BloggingStocks on Thu, 26 Jun 2008 08:40:00 EST. Please see our terms for use of feeds.

It seems that at some point in the 1980s or 1990s, people no longer drank beer just because they were thirsty. Instead, they needed to make a lifestyle choice. Smart, sophisticated people needed to show how cool they were by drinking overpriced imports or microbrews. I was not immune to the marketing of the time and wound up drinking a few brews with limes wedged into them until I learned better.

Former advertising executive John Greening, who did work for Anheuser-Busch, raised a more serious issue, pointing out, "their hot hand has always been Bud Light. This takes the attention away from the hot hand."

Continue reading Anheuser-Busch to launch lime-flavored beer . . . eew

Anheuser-Busch to launch lime-flavored beer . . . eew originally appeared on BloggingStocks on Tue, 12 Feb 2008 16:40:00 EST. Please see our terms for use of feeds.

Anheuser-Busch (NYSE:BUD), noting the growing premium/boutique beer market share, is taking a new tack in its 2008 marketing. It will emphasize the quality of ingredients and brewing techniques in its core brands, Budweiser and Michelob. The strategy is an attempt to give them some of the cachet that has pushed sales of imports, such as those of its equity partners Grupo Modelo and Tsingtao.

According to the Wall Street Journal (subscription), the company will drop about $30 million on this campaign, while also increasing spending on more of the youth-oriented, humor-infused messages that promote Bud Light.

BUD is reacting to two challenges: declining/flat sales of its mainstream suds, and the competition posed by the recently announced partnership of SABMiller and Molson Coors (NYSE:TAP) to mutually market their products in the U.S. Anheuser-Busch successfully raised prices on its products in 2007, but I wouldn't expect such a move in 2008, in light of this competition.

In a campaign designed to elevate public perception of the quality of a brand, the danger lies in also elevating the public perception of the brand's cost. Too often, companies fail to find the right balance that persuades the public that they are getting a bargain, better quality for the same price. Or, in the words of a current Miller High Life campaign I feel is one of the best I've ever seen, "A tasty beer at a tasty price."

In a flat beer market, BUD's increased spending might just be enough to keep from sliding back, not a result likely to bump the stock price from its doldrums of the past 12 months.

[Photo drrt]

How many bottles of beer on the wall? Anheuser-Busch looks to go more upscale originally appeared on BloggingStocks on Mon, 19 Nov 2007 17:55:00 EST. Please see our terms for use of feeds.

Anheuser-Busch (BUD) forecasts heady sales originally appeared on BloggingStocks on Mon, 10 Sep 2007 10:53:00 EST. Please see our terms for use of feeds.

Anheuser-Busch (BUD), Coca-Cola (KO), Wendy's (WEN) push caffeine originally appeared on BloggingStocks on Fri, 24 Aug 2007 11:25:00 EST. Please see our terms for use of feeds.

Anheuser-Busch Cos.

Continue reading Anheuser-Busch misses earnings estimate

Anheuser-Busch misses earnings estimate originally appeared on BloggingStocks on Thu, 26 Apr 2007 09:56:00 EST. Please see our terms for use of feeds.

MAJOR PAPERS:

• According to the Wall Street Journal (subscription required), Viacom (NYSE: VIA) may announce a licensing deal with new Internet service Joost.
• Also in this morning's Journal, Airbus owner EADS surprised investors and employees yesterday by postponing a long-awaited announcement of Airbus's big makeover plan, called Power8.
• And in more airline news in the Journal, JetBlue (NASDAQ: JBLU) is planning to overhaul its procedures after a storm caused the company to cancel a thousand flights and strand thousands of travelers.
• According to the Financial Times (subscription required), rumors have spread that Anheuser-Busch (NYSE: BUD) and InBev are in serious talks.

OTHER PAPERS:

• The Sunday Edition of the U.K. Times reported that JP Morgan (NYSE: JPM) will formally kick off a GBP 7B auction of DaimlerChrysler's (NYSE: DCX) Chrysler unit as early as this week.
• According to French paper La Tribune, STMicroelectronics (NYSE: STM) will supply multimedia microprocessors to Nokia (NOK) for its mobile telephones.

Newspaper wrap-up 2-20-07: DaimlerChrysler unit to be auctioned originally appeared on BloggingStocks on Tue, 20 Feb 2007 09:33:00 EST. Please see our terms for use of feeds.