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Brut (HELE) sued over burning accident

I actually have a bottle of Brut, made by Helen of Troy Corp. (NASDAQ: HELE), in my closet, but I think I might go ahead and throw it away now.

An 81-year old Milwaukee man has sued the makers of Brut after it ignited and burned his hands, chest, and neck. He suffered burns on 30% of his body, and had to undergo three skin grafts. According to the Associated Press, "He washed and shaved in a bathhouse on the camp grounds and applied Brut lotion to his face, neck and chest with his hands. He also used the aerosol deodorant. He then went to a fire pit to cook breakfast."

While he was starting the fire, his body ignited, allegedly because of the products' flammable properties.

A few weeks ago on BloggingStocks, I wrote about high schools that are moving to ban students from wearing cologne because it can be irritating to other students and teachers. The piece brought out passions on both sides of the debate, generating 550 comments.

But the danger of igniting may be a more compelling reason for teens to be careful with these products than, for example, concern for the comfort of their teachers.

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Last updated: November 11, 2009: 07:12 PM

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