Campbell Soup (NYSE: CPB) reported earnings for the second quarter, and while they weren't that great in terms of growth, they did beat Wall Street expectations. The bottom line came in at an adjusted 65 cents per share from continuing operations. Analysts were expecting 64 cents per share. I know, a one-penny beat isn't necessarily something to crow about, especially when Campbell grew income from continuing operations by only a single penny on a year-over-year basis. In this market, though, this is the stuff of dreams.

In fact, I bet Campbell's shares would have been higher on the news if it wasn't for the fact that the Dow is getting closer and closer to the 7,000 mark (and, please don't worry, we'll see a Dow reading that begins with a 6 before you can scream sell!).

Kraft (NYSE: KFT), a brand that shares the supermarket aisles with General Mills (NYSE: GIS), Kellogg (NYSE: K), Campbell Soup (NYSE: CPB) and ConAgra Foods (NYSE: CAG), was hammered on Wednesday.

The company's shares were down over 9% at the close of trading. Kraft's earnings release may have began with a headline that said earnings were strong for the year, but the market thought otherwise. And so did I.

General Mills (NYSE: GIS), a company that shares supermarket shelves with colleagues like Kraft (NYSE: KFT), Kellogg (NYSE: K), and Campbell Soup (NYSE: CPB), reported a very decent Q2 on Wednesday. According to Melly Alazraki's Stocks in the News article, General Mills really kicked the analysts and their estimates in the you-know-what. The call was for the food producer to yield $1.23 per share. Instead, the company delivered $1.36 per share. Way to go!

But, how was the stock received? After an initial pop, shares settled down. In fact, they closed only slightly up at the end of day on Wednesday, rising a mere 0.16%. I was a little surprised by the muted reaction when I saw the big beat on the bottom line, but I think the market wants to be a little cautious here. As this news piece points out, General Mills has some complicated hedging issues going on, as well as issues relating to competition from Campbell Soup and private-label brands. Campbell has been turning up the heat on General Mills. I'm not sure if the market should worry so much about the battle between Campbell and its cereal-making nemesis, but worrying about private-label competition is warranted. You know how consumers are: they want low, low, low prices. And once they get them, they want them even lower! Of course, General Mills' brand equity and advertising can combat a lot of that, but we are in a nasty era of worries over job security and the safety of retirement accounts. The negative wealth effect is in full swing, so supermarket shoppers may find less-expensive fare more attractive (honestly, though, if I'm used to a certain brand, it's difficult for me to switch to the generic equivalent, even in times of crisis).

Is General Mills a buy here? Well, it's certainly cheap for the long-term holder in me. However, the short-term holder in me says not so fast. My gut tells me this one will pull back. Like I said, the market is obviously in a cautious mood since it didn't see fit to reward General Mills with a more significant uptick on the close. And, since I feel it should have received a higher price on the close, and since it failed to get it, that tells me that it may trend lower from here.

Disclosure: I don't own any company mentioned; positions can change at any time.

Analyst upgrades:

• Baird upgraded Regal-Beloit (NYSE: RBC) to Outperform from Neutral based on valuation and growth expectations.
• Black & Decker (NYSE: BDK) and Lennar (NYSE: LEN) were upgraded to Buy from Neutral at UBS based on valuation.
• Kroger (NYSE: KR) and Public Storage (NYSE: PSA) were added to Goldman's Conviction Buy List.
• CIBC upgraded Biovail (NYSE: BVF) to Sector Performer from Sector Underperformer.
• Abercrombie & Fitch (NYSE: ANF) was raised to Neutral from Underperform at Cowen.

Analyst downgrades:

• Merrill downgraded Campbell Soup (NYSE: CPB) to Neutral from Buy and expects marketing and promotional spending to limit earnings growth in 2009 and 2010. The firm lowered their target to $35 from $42.
• Mechel Steel (NYSE: MTL) was cut to Underweight from Equal Weight at Morgan Stanley to reflect declining coal demand.
  
• Friedman Billings downgraded shares of Legg Mason (NYSE: LM) to Underperform from Market Perform on liquidity concerns given the Legg Mason's leveraged balance sheet and falling EBITDA. The firm lowered their target to $7 from $11.

Campbell Soup (NYSE: CPB) seemed to have an okay first quarter. Revenue rose 3%, and earnings per share on an adjusted basis increased 10% to $0.77. This beat expectations by a penny, according to this source. Now, I agree, these numbers weren't great, but did you see the reaction to the stock on Monday? It closed down over 7.5% on better-than-average volume. Did the stock deserve such a beating? Was the selling a buying opportunity?

Well, as I've been saying, many stocks are great for long-term buying. How many times have you heard that people will be looking back at this current state of volatility after several years have passed only to conclude that it was one of the best buying opportunities of a lifetime? Campbell Soup is probably applicable to that cliche. However, the fact that the market rallied on Monday and Campbell Soup didn't participate might mean something. It might mean that the fears of currency translations and their effect on future earnings (this was mentioned in the press release and in news reports) will indeed cause the company some problems in the next several months.

What does this mean for someone who wants to pick up shares of the soup concern? Be wary, especially if you're sick and tired of picking up stocks at the wrong time. Even long-term thinkers don't want to feel a need to double-down a week after entering a position. No, I'm not saying Campbell Soup will tank that fast after the Q1 report. In fact, it may very well bounce from here.

I just didn't like the price action on Monday, so I probably would wait a little bit before considering the stock. Like Kraft (NYSE: KFT), Coca-Cola (NYSE: KO), and Kellogg (NYSE: K), Campbell Soup is a dividend play backed by a powerful line of supermarket products. However, like all those companies, international exposure is a big part of its thesis. So one must recognize that shares of Campbell Soup must be approached carefully considering all the headlines as of late concerning the effect of overseas sales.

Disclosure: I own Coca-Cola; positions can change at any time.

Well, it looks like Heinz (NYSE: HNZ) put me and my earnings preview to shame. The company delivered a great second quarter. The company, whose colleagues include Kraft (NYSE: KFT), Kellogg (NYSE: K), and Campbell Soup (NYSE: CPB), grew its bottom line by over 22% on a per-share basis. Heinz scored $0.87 per diluted share in profit, enough to wallop the analyst community's estimate of $0.76 per share.

Heinz made sure to hedge itself in terms of currency effects. That helped drive the quarter. The company's strong brand portfolio delivered, on an overall basis, almost 6% in organic sales growth. Management was able to leverage the equity of its product line to enact favorable pricing measures. And one of my favorite parts of an earnings report is the statement of cash flows. Cash from operations rose almost 10%, and operating free cash flow by the company's calculation (Heinz adds back disposals of capital property/equipment) increased almost 9%. It would, of course, be nice to see the growth rate of cash flow be closer to the growth rate of earnings, but at least cash generation is trending upward.

Gotta tell you, though, it looks like the market could care less about Heinz and its nifty numbers. As I write this, the stock is down 0.8%. I would have figured on a little more excitement considering that today was something of a calm day in the markets at large. Apparently Wall Street doesn't feel a lot of confidence concerning Heinz and its ability to keep up the good work. All I can say is that no stock should be considered defensive, even Heinz. We're playing by a different rule book, one that was written by a crazy lunatic. It seems like every stock is a gamble. If you have extreme patience and can tie up money for a long, long time, Heinz is not a bad bet at its current dividend yield. Otherwise, you may want to hoard cash.

Disclosure: I don't own any company mentioned; positions can change at any time.

Heinz (NYSE: HNZ), whose supermarket colleagues include Kraft (NYSE: KFT), Kellogg (NYSE: K), General Mills (NYSE: GIS), and Campbell Soup (NYSE: CPB), will be reporting second-quarter numbers on Friday, November 21. According to AOL Finance, the call is for approximately $0.76 in terms of earnings per share. That would represent about 7% of bottom-line growth. That wouldn't be too bad in this market.

Whether or not Heinz can beat the estimates, it's hard to say. My opinion? I wouldn't be betting on such an outcome. If I were a shareholder of the ketchup company, I would just hope that management at least meets expectations. I doubt that anything in the report will make me say that Heinz is now a perfect defensive stock. Literally nothing is defensive; best thing you can do in this market is hedge yourself by shorting some of it via an instrument like the ProShares Ultrashort (NYSE: DXD) ETF.

Heinz wasn't too far off from its 52-week low at the close on Wednesday. Considering that consumer-products companies may have a tough time competing with generic brands on price points, it's going to be difficult to see how the outlook for Heinz will be anything but cautious at best. Investors will be tracking the changes in volumes and how currency affects profits. And then there's the gross margin. With energy prices down, that should in theory help the metric, or at least I imagine that would be the case.

Tyson Foods, Inc. (NYSE: TSN) reported, according to this source, a decent quarter in terms of bottom-line profit, but it wasn't enough to satisfy Wall Street. Sales rose almost 10% to $7.2 billion. And net income on an adjusted basis came in at $0.15 per share. That represented pretty good growth over last year's profit figure. But you know, it didn't really matter for two reasons. One, the call by the analyst community was for four more pennies. Two, guidance was not tasty at all. Management sees further pressures coming, and the aforementioned source mentions that the fulfillment of debt obligations is an issue.

A tough environment for chicken has been plaguing Tyson. Not only that, but a look at the company's press release shows that operational cash flow took a huge dive over the last twelve months, dropping roughly 58% to $288 million. There was no free cash for the year to support the dividend obligations. That isn't too encouraging.

The bottom line on Tyson, which competes with the also-struggling Pilgrim's Pride (NYSE: PPC), is that it isn't a buy, at least not from where I sit. I know there will be investors out there who will see some value in the situation, but I cannot, at least not at this time. No, I'm not saying that I think Tyson will disappear. However, there are better ideas out there if you're looking to play the supermarket game over a long-term basis. There's Procter & Gamble (NYSE: PG), Kraft (NYSE: KFT), and Campbell Soup (NYSE: CPB), to name some examples. As I write this, Tyson's stock is down over 11%. Might we see a bounce in the next few days? Sure. But I'm not brave enough to step in with this one.

Disclosure: I don't own any company mentioned; positions can change at any time.

Kraft (NYSE: KFT), whose supermarket competitors include Campbell Soup (NYSE: CPB), ConAgra (NYSE: CAG), and Kellogg (NYSE: K), reported results for Q3 on Wednesday, and although they weren't stunning, they were apparently good enough for investors, as the stock was higher after the release.>

Of course, today is a funny day, with the Fed decision on rates and all. Still, Kraft proves that it continues to chug along with its popular brands and pricing strategies.

The food company said that net organic revenue grew by 7%. Price increases helped out quite a bit. Unfortunately, management said that volume decreased. That's not great news, as it shows that consumers are reacting to the costs. Adjusted earnings per share, which exclude the significant effects of a gain from a divestiture, came in at $0.44.

According to Melly Alazraki's Before the Bell article, the bottom line only met expectations. Furthermore, the current adjusted earnings performance represented a 0% growth rate. Ouch, Kraft! And then we come to the guidance. It's sort of good, sort of neutral. Management raised its guidance for organic net revenue growth for the year by 1% to 7%, but the outlook for adjusted earnings per share remains the same at $1.88. I suppose this is really more neutral than good since it's the bottom line that most investors care about.

Almost a year ago, when Steve Halpern suggested that investors take a second look at Procter & Gamble (NYSE: PG), he offered a very sound argument: the manufacturer had a strong domestic and international presence, was trading well and -- perhaps most importantly -- was heavily involved in staples. Over the ensuing year, Halpern's advice has proven to be pretty strong. In fact, on September 29, when the bottom was falling out of the market, P&G was one of the three stocks in the S&P 500 that fell the least.

P&G, as well as the other two stocks that fell the least, Kraft Foods (NYSE: KFT) and Coca-Cola Enterprises (NYSE: CCE), and the one S&P stock that actually rose, Campbell Soup Company (NYSE: CPB) have a few things in common. First off, they all are connected to products that make people feel safe. These sorts of brands (which Kevin Roberts calls Lovemarks) are almost recession-proof. When things get bad and people lose faith in the market, they experience an ever-greater desire to reach for a Coke and a smile, grab a bowl of "Mmm! Mmm! Good!" Campbell's soup and eat a plate of Kraft Macaroni and Cheese. Given their ability to evoke memories of a comforting childhood, these mid-level brands will often experience an uptick in troubling times.

The other thing that all these companies have in common is that they are staples. In boom times, people tend to eat out more, subcontract cleaning and laundry services, and try pricier, upscale brands. In tougher times, however, the tendency to eat in and do one's own laundry means that companies like Kraft, Coca-Cola and P&G may actually find themselves in a better financial position. This isn't to say that staples don't have ups and downs, but rather that their fluctuations tend to be less severe -- and they sometimes even buck the prevailing market trends!

Halloween is around the corner, my friends. I love this time of year. And you can bet Hershey (NYSE: HSY) does, too. Will the company sell a lot of candy to all those households who want to give some treats out? Let's hope so, because Hershey needs all the help it can get. It hasn't been growing too well, lately. (I'll be helping out by buying a bag of my favorite, the Reese's Peanut Butter Cup!)

The confectioner reported earnings on Thursday for the third quarter. Sales rose a modest 6% to roughly $1.5 billion. Adjusted earnings per diluted share came in at $0.64. That unfortunately represented a 6% decrease in the bottom line. Furthermore, if you're in the mood for more bad news, adjusted margins dropped across the board during the reporting period. And we can't look to an earnings beat to make things better. According to this article, Hershey managed to only equal analyst expectations, not beat them.

Yet, the stock is up well over 2% as of this writing. As the article pointed out, Hershey is doing okay in terms of market share and outlook. And I'll say this: long-term investors can look at the dividend yield on the stock and the brand equity behind the famous candy maker as positives. I just have to wonder how the stock is going to fare as the consumer continues to become affected by price increases at the supermarket. We all know that Hershey, along with other companies such as Kraft (NYSE: KFT) and Campbell Soup (NYSE: CPB), have found it difficult to spare their consumers the sting of rising costs in a softening economy. Hershey's shares are currently near a 52-week low. My instinct at this time says they'll be going lower still. If you're into dollar-cost-averaging over a long period of time (which would be a good strategy vis a vis this company), then I'd say that you'd be fine here. However, I don't think Hershey will break through to record highs anytime soon.

Disclosure: I don't own any company mentioned; positions can change at any time.

Campbell Soup Company (NYSE: CPB) is as hot as a rich bowl of steaming broth. You just knew some sort of goofy pun like that was coming since the stock hit a new 52-week high today of $39 and change. Why is the stock reacting so well?

Campbell reported earnings on Thursday that pleased Wall Street. Net sales increased almost 13%. Adjusted earnings from continuing operations came in at $0.26 per share, a huge increase over the $0.15 per share in adjusted earnings that was booked last year at this time. According to Earnings.com, the beat on the bottom line wasn't huge, but it was still a beat -- Campbell came in one penny ahead of expectations. This was an overall impressive performance, and it looks as if the company is exploiting its brand potential in an effective manner so that price increases can be passed on. One negative is that volume decreased during the quarter, but the decline wasn't large at 1%. More significant is the fact that a 53rd week added 8% to the top line. Still, I think Campbell is doing well enough. And if oil prices continue to drop, the soup giant might find it easier to navigate the current inflationary environment.

The stock has been thriving exceptionally well during the turmoil of the financial markets. It truly has been a defensive stock, even better than The Coca-Cola Company (NYSE: KO) and PepsiCo (NYSE: PEP). I really see no reason for Campbell's stock to decline in the short term. I think it has momentum behind it. However, with the dollar gaining some strength as of late, I would worry a little about buying the stock at the 52-week high, although it does still sport a tasty dividend yield even at these levels. If you do buy now, a stop would probably be good to use.

Disclosure: I own Coca-Cola; positions can change at any time.

Heinz (NYSE: HNZ) beat analyst expectations, and mine for that matter, when it released its first-quarter report on Thursday. Wall Street was looking for about 66 cents per share on the bottom line. Heinz delivered 72 per cents share, a figure that represents a 14% growth rate. This was achieved with the help of a 15% rise in top-line sales.

Management mentioned that organic sales were aided pretty evenly by volume growth and pricing strategies. Looks like brand equity wins the day yet again. People are simply willing to pay for their name brands. This isn't to say that generic, private-label items won't always be a concern for companies like Heinz, as well as competitors such as Hershey (NYSE: HSY), Kraft (NYSE: KFT), Campbell Soup (NYSE: CPB), PepsiCo (NYSE: PEP) and General Mills (NYSE: GIS). They always will be.

Heinz is proving to be one heck of a defensive business during this tough recession. The only segment where the company is having problems is in its U.S. Foodservice where sales and operating income declined. Not so surprising, I suppose, since some restaurants are having trouble getting patrons through the door. People may be willing to spend for Heinz ketchup in the supermarket, but if they're not willing to go to the local casual-dining hangout, then those places won't be demanding as much Heinz ketchup for their tables.

Heinz (NYSE: HNZ), famous maker of thick-and-rich ketchups and other foodstuffs, is due to report first-quarter results on Thursday. So, what might be in store for the company? Are we looking at a lot of growth for the bottom line?

Well, according to Earnings.com, analysts aren't looking for much growth at all. Last year at this time, Heinz served up 63 cents per share. Wall Street seems to be looking for three measly pennies of growth! Can Heinz beat the 66 cents per share that analysts believe it will report?

Looking at some past price history, I can't say that I'm overly optimistic that Heinz will beat the expectations by too much (if it beats at all, that is). Remember that consumer-products companies are having one heck of a time with inflation. Raising prices is key to survival, but those higher price-tags must be accepted by the consumer base.

Increased marketing spending also is important during times like these since many businesses want to see if they can capture some market share while the competition is hurting.

So investors will want to carefully evaluate the margins and volume of sales when Heinz issues its earnings release. This has been par for the course for businesses such as Hershey (NYSE: HSY), Kraft (NYSE: KFT), Campbell Soup (NYSE: CPB), PepsiCo (NYSE: PEP), and General Mills (NYSE: GIS).

On Monday July 28, Kraft (NYSE: KFT) will be reporting its earnings results for the second quarter. Kraft is a well-known manufacturer of supermarket foodstuffs. We all know the brands: Oreo cookies, Nabisco, Oscar Meyer and many, many others.

It should be a defensive stock, just like Campbell Soup (NYSE: CPB) or PepsiCo (NYSE: PEP), right? Well, it is and it isn't. It's defensive in the sense that, as the cliche goes, people still want to eat their favorite foods even during recessionary times. It isn't in the sense that the stock is down by 16% (as of this writing) in the one-year time period. It does have a nice dividend yield, however, and Warren Buffet seems to like it.

What should investors be looking for on Monday? Well, they should definitely be looking at the margins. Is Kraft navigating this inflationary period in as efficient a manner as possible? I think Kraft will do OK in this regard. I'm not expecting any sort of wide expansion of gross margin, but I think management will report stability in this area.

Hershey (NYSE: HSY) , which recently reported numbers for its own quarter (see Brent Archer's idea for a trade involving Hershey options), did well in keeping margin-erosion at bay. Hershey also beat estimates by a penny. Considering that Kraft beat analyst estimates last quarter, that it has a good history of going beyond expectations and that Hershey was able to beat, then I would have to say that Kraft should have no problem beating on Monday. Hershey has had its share of troubles lately, keep in mind.