Halloween, though not the blockbuster holiday that Christmas is, still results in some additional spending on the part of consumers as they stock up on candy and costumes, and maybe take in a scary movie or two. With those treats in mind here are some stocks that may give investors sweet dreams -- and hopefully not nightmares.

As is well known, candy is all the rage at Halloween, and among the largest candy stocks are Hershey Co. (NYSE: HSY) and Cadbury PLC (NYSE: CBY). Last week, Hershey reported third-quarter earnings rose 30% despite weaker volumes affected by higher prices for its sweets. Last year's numbers also included special charges. Still the company said it expects full-year earnings to be ahead of Wall Street forecasts. In 2010, the Pennsylvania company said it expects earnings excluding items to rise 6% to 8%. The stock has a forward-looking price-to-earnings ratio of 16 and a current dividend yield of 3.1%.

Hershey (NYSE: HSY) had a more than acceptable third quarter in terms of bottom-line growth, but it looks like the market couldn't care less. As I write this, shares of the candy company are trading down 4.4% in the afternoon session, on extremely sweet volume (and by sweet, I mean bad).

On an adjusted basis, Hershey increased per-share profit by 14% to 73 cents. According to Earnings.com, analysts were only expecting 67 cents per share. Hey, what's going on? The Dow and the S&P 500 are in the green, and the NASDAQ is only down slightly. Shouldn't investors be happy with results like these?

Steady-as-she-goes, to cite an old Star Trek phrase, regarding The Hershey Company (NYSE: HSY), which is why I'm reiterating my Buy rating for the company, first recommended on April 23, 2009 at a price of $37.45.

Manufacturing savings, new products, and promising opportunities for revenue growth in international markets, along with demonstrated marketing prowess, point to a bright future for HSY. The company's dual-class capital structure with unequal voting rights is problematic, but not enough to change the overall investment evaluation.

The Hershey Company (NYSE: HSY) announced Q2 earnings on Thursday. Shareholders of the confection company should definitely appreciate the growth reported. Net sales increased almost 6%. On an adjusted basis, earnings per share went up a whopping 48% to 43 cents.

According to Earnings.com, analysts were expecting only 35 cents per share. Hershey's management went the extra distance on this one. Not only was the magnitude of the beat impressive, but as Reuters points out, Hershey raised its guidance for the full fiscal year, something that is obviously a positive signal to the marketplace.

Readers of this space know that the investment bias is toward large-cap companies with demonstrated business models and who have a competitive advantage in established markets, preferably with a favorable, global trend as a support. And with the aforementioned in mind, The Hershey Company (NYSE: HSY) is worth a review.

In general, analysts see only modest revenue growth for HSY for FY 2009. However, an improved supply chain should reduce costs, and also free-up more capital for strategic growth initiatives at home and abroad.

Hershey (NYSE: HSY) did a good job in its first quarter of the year. The big confectioner said it earned $0.38 per share on an adjusted basis. According to this news article, that beat the analysts by three solid pennies.

Not only did the bottom line fare well, but the top line didn't do so badly, either. It increased well over 6%. Okay, that's not a rocketing growth rate, certainly, but all things considered, I think it was a decent performance. Hershey benefited from pricing strategies and the Easter holiday. If you ask me, I think the recent rally in the markets helped to bolster consumer confidence. That may have helped Hershey sell a lot of its candy. Management seemed pretty pleased with volume trends and the response to its marketing initiatives, judging by comments made in the release.

Halloween is around the corner, my friends. I love this time of year. And you can bet Hershey (NYSE: HSY) does, too. Will the company sell a lot of candy to all those households who want to give some treats out? Let's hope so, because Hershey needs all the help it can get. It hasn't been growing too well, lately. (I'll be helping out by buying a bag of my favorite, the Reese's Peanut Butter Cup!)

The confectioner reported earnings on Thursday for the third quarter. Sales rose a modest 6% to roughly $1.5 billion. Adjusted earnings per diluted share came in at $0.64. That unfortunately represented a 6% decrease in the bottom line. Furthermore, if you're in the mood for more bad news, adjusted margins dropped across the board during the reporting period. And we can't look to an earnings beat to make things better. According to this article, Hershey managed to only equal analyst expectations, not beat them.

Yet, the stock is up well over 2% as of this writing. As the article pointed out, Hershey is doing okay in terms of market share and outlook. And I'll say this: long-term investors can look at the dividend yield on the stock and the brand equity behind the famous candy maker as positives. I just have to wonder how the stock is going to fare as the consumer continues to become affected by price increases at the supermarket. We all know that Hershey, along with other companies such as Kraft (NYSE: KFT) and Campbell Soup (NYSE: CPB), have found it difficult to spare their consumers the sting of rising costs in a softening economy. Hershey's shares are currently near a 52-week low. My instinct at this time says they'll be going lower still. If you're into dollar-cost-averaging over a long period of time (which would be a good strategy vis a vis this company), then I'd say that you'd be fine here. However, I don't think Hershey will break through to record highs anytime soon.

Disclosure: I don't own any company mentioned; positions can change at any time.

Sarah Gilbert is a former investment banker, Wharton MBA, and mama of three young boys. She keeps her finger on the pulse of hundreds of like-minded mamas through social media and reports on the mood of the biggest consumer group out there: Moms.

It was the middle of the night when I first heard the news about melamine-tainted powdered milk sickening and killing Chinese babies. I was up with my youngest, who was teething, and listening to BBC. As the night wore on, it seemed that the numbers kept growing. Many, too many. Outrageously many. I comforted myself, remembering that those thousands who were sick may be mildly ill, in a contamination situation even similar-seeming symptoms are blamed for the poison. But this is China, not noted for its transparency. Maybe the numbers were far higher. I shuddered, clenched my teeth, glad my baby never had powdered milk, glad I didn't live in China, sad for all those who were tossing and turning with a fatal fright.

Today's news that White Rabbit Creamy Candies, a popular Chinese candy sold in Asian markets in the U.S., were tainted with unacceptably high levels of melamine was not surprising. Why should candy be any more carefully screened than babies' milk? But it was devastating to millions of moms. It's hard enough for us to trust corporations with our kids' health; after all, the past 50 years hasn't exactly been award-winning. Sky-rocketing obesity rates. Enormous rises in childhood diabetes and heart disease. The as-yet un-attributed upswing in autism. Someone's to blame.

This post is part of our Big Company, Small Town series, featuring large companies and the small towns in which they are headquartered.

One might assume that chocolatier Hershey Company (NYSE: HSY) got its name from the small Pennsylvania town it is located in, population 12,771. However, the truth of the matter is that the company is named after its founder, Milton S. Hershey, and that the town, which was formerly known as Derry Church, was renamed Hershey, Pennsylvania, in 1906 because of the popularity of the chocolate.

Milton Hershey built the milk processing plant he would use to make his milk chocolate in 1896 with profits he made from selling his caramel company, and three years later, in 1899, the "Hershey process" was born. In 1903, Hershey began construction of a chocolate plant in what would later become Hershey, Pennsylvania. The manufacturing plant, which now covers over two million square feet of manufacturing space, is now the largest chocolate factory in the world.

Just as important to the town's prosperity as the chocolate manufacturing plant is Hersheypark, an amusement park that is affiliated with the Hershey Company. The theme park is a huge employer for the town, a tourist attraction, and a branding device for the Hershey brand.

Hershey, Pennsylvania is truly a place where the company and the town have merged into a single identity. While there, you can tour Hershey's Chocolate World, Hershey Museum, and visit Hersheypark, all of which feature the history of both the company and the town, which will be forever intertwined.

Be sure to check out more Big Company, Small Town posts.

Hershey (NYSE: HSY) is having growth problems. Not only is it tough just navigating this high-inflationary period, but it's difficult keeping up with the competition. Consumers have a lot of candy choices, and even though Hershey is a big brand name in confections, it thinks it can do better in the marketing department. According to this Wall Street Journal (subscription required) piece, Hershey intends on implementing a 20% increase in spending for promotions.

This double-digit jump in marketing is a smart move, but it won't be easy to digest. With the aforementioned inflationary pressures on the rise, Hershey is going to be sufficiently challenged to push growth while balancing the upward trends in input costs. But is there really a choice here? When you have a super brand like Hershey running into trouble, the thing you need to do is get out there and prop up the inherent equity of the product portfolio.

Yet, there's a bit of a conundrum here, I think. Hershey needs to get people to buy its delicious candies (I'm certainly a fan of the awesome Reese's Peanut Butter Cup). Which demographic loves sweets? Younger kids. They would have represented a great group for growth opportunities, but Hershey has to be careful about marketing too much to this demo since the country has, rightly so, been focusing on healthy alternatives to fatty foods. Even though Hershey has been trying to make some of its portfolio healthier, the flagship brands will always be, one assumes, sugary and full of empty calories. In fact, Hershey is more than aware of this issue, as this corporate link demonstrates.

The relationship between Hershey Co. (NYSE: HSY) and Wall Street has been sour for a while. Shares of the chocolate maker have plunged more than 30% over the past year amid concerns about rising commodity prices and the growth of healthier eating habits. Now, the confectioner is raising wholesale prices by an average of 13% on one-third of its domestic product line effective immediately [subscription required].

Chocoholics are paying the price for higher costs for raw materials, fuel, utilities, and transportation.

The move comes less than a week after the Pennsylvania company reported lousy fourth quarter results and gave investors disappointing guidance. In addition, the No. 1 candy maker recently bowed to pressure from law enforcement officials and said it would stop making Ice Breakers Pacs mints after some complaints that the candy might be mistaken for heroin or cocaine.

Yet another reason for people to eat healthy.

Whoever said, "Don't buy the cow when you can get the milk for free," clearly wasn't working for The Hershey Company (NYSE: HSY). The nation's largest candy maker -- with brands such as Jolly Rancher, Reese's, and Kit Kat under its umbrella -- said rising dairy costs contributed negatively to the company's bottom line.

This morning, Hershey reported third-quarter net income of $62.8 million, or 27 cents per share, a 69% drop from year-ago results. Excluding a restructuring charge of 41 cents per share, Hershey's would have earned 68 cents per share, or 3 cents south of the 71 cents expected on Wall Street.

Revenue fell 1.2% to $1.4 billion, on par with analysts' expectations. For 2007, Hershey now expects to earn between $2.08 and $2.12 per share, down from a prior outlook of $2.25 per share.