People need to eat, and Wal-Mart (NYSE: WMT) sells food. People need to cover themselves, and Wal-Mart sells apparel. You get the idea – the biggest needs may be thin-margin, and their all sure things. Wal-Mart plays in the inevitable, which makes its latest market entry a little less surprising than you might think. Wal-Mart is pushing caskets and urns – depending on how you want your remains preserved. What is a bit shocking, however, is that the brick-and-mortar player is selling its death gear online.
Wal-Mart is using its low price strategy to beat funeral homes, which have seemingly forever been the biggest sales channel for caskets. Prices start at $999 for the low end models and go up to the Sienna Bronze Casket at $3,199. Except for this last one, all models sell for under $2,000 ... and all product ships within 48 hours. The funeral homes are over a barrel on this one, since federal law requires them to accept third-party caskets.
Wal-Mart is supplied by Star Legacy Funeral Network, and both are apparently happy with the first week's sales.
The Bentonville-based retail giant is not the first to get into the gloomy business of bodies. Discount retailer Costco (NASDAQ: COST) is already in the online casket business.
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