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Ooh la la! Fans of the old-school Abercrombie & Fitch (ANF) catalog have something to giggle about. After seven long years, the risque quarterly featuring scantily clad young adults is being reinstated. And even though the catalog is ostensibly just marketing itself -- advertising the clothes that the models are barely wearing -- it will cost you $10 (it is available for pre-order now at the Abercrombie website and will hit shelves July 17). When the recession hit and allowances dried up, ANF suffered even more than most of its peers as teens and young adults offered for similarly trendy fashion at cheaper prices, turning to the Gap's (GPS) Old Navy, Aeropostale (ARO), and American Eagle (AEO) as substitutes. After months of resistance (or denial), ANF finally cut the prices on some items, but it is still facing lackluster sales and revenue numbers. The shares, meanwhile, are down 50% over the last two years.
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