Indeed, T-Mobile, a unit of Deutsche Telecom AG (NYSE: DT), is planning to drop Catherine Zeta-Jones from its commercial and marketing materials. Management probably thinks Catherine Zeta-Jones doesn't sell product, or at the very least, wouldn't sell the new products T-Mobile is planning to launch.

According to The Wall Street Journal, T-Mobile is leading the way with a planned October launch of a new generation of Internet phones. These cellphones can roam onto Wi-Fi connections at home or onto T-Mobile hot spots. T-Mobile might even offer Vonage-like Internet calling service. Either way, the new services would be cheaper and are intended to attract customers away from both wireless and land-line phone companies.

New services/products means a re-branding effort, right? Hence the ending of the contact with Catherine Zeta-Jones as it expires next year and phasing her out of the marketing materials. What T-Mobile is planning, they say, is more man-on-street-approach, which I sincerely hope will not include YouTube-prepared commercials.

Continue reading Catherine Zeta-Jones not getting any ... more

Catherine Zeta-Jones not getting any ... more originally appeared on BloggingStocks on Fri, 29 Sep 2006 12:48:00 EST. Please see our terms for use of feeds.

If your'e a T-Mobile customer, you can bet on two things in the coming months. One: you'll no longer be subjected to the nagging question, just how much of my monthly bill is going to pay Catherine Zeta-Jones' retainer? [She'll be absent in the company's advertising after her contract expires next year.] Two: you'll soon be able to view BloggingStocks on many T-Mobile phones.

According to the Wall Street Journal, T-Mobile (a unit of Deutsche Telekom AG (ADR) (NYSE:DT)) is soon to roll out a line of phones that can roam onto wireless connections either in consumers' homes or in T-Mobile hotspots, such as Starbucks Corporation (NASDAQ:SBUX) coffeeshops.

Just in time, as it turns out: now BloggingStocks is wireless-ready. It's now set to auto-detect that you're browsing from a mobile phone, including

• Pocket IE (Smartphone and Pocket PC)
• Blazer (Palm OS)
• BlackBerry handsets
• Current wireless handsets with WAP-enabled browsers (almost all current phones)

and, naturally, the new T-Mobile units. Because you finance whizzes, you need to be checking out the latest snark on BloggingStocks when you're hanging at the 'Bucks.

T-Mobile: goodbye Zeta-Jones, hello BloggingStocks originally appeared on BloggingStocks on Wed, 27 Sep 2006 06:22:00 EST. Please see our terms for use of feeds.