This post is part of a series on celebrity spokespeople who ended up doing serious harm to the brands they were hired to promote, or vice versa. See how we rank the 20 top spokesperson fiascos.
The cliché of the pencil-thin model is made corporeal in the body of supermodel Kate Moss, the waif that launched a thousand brands. Among those brands tying their fortune to her size 0 sails were H&M (STO:HMB), Burberry (LON:BRBY) and Chanel.
Unfortunately, they made the same mistake many baseball owners did -- failing to ask just how their star could maintain such a remarkable body. The answer for Moss, apparently, was toot. When she was photographed in 2005 by London's Daily Mail using cocaine at a Babyshambles recording session, the fashion industry recoiled in faux revulsion.
Leading the retreat were the brands to whom she had lent her good name, the same H&M, Burberry and Chanel. Each invoked the morals clause to terminate her contract, making that a multi-million dollar line of coke.
So that was the end of Moss, right? Think again. In the fashion world, morals transgressions are so, like, yesterday. Within a year, Moss had signed new contracts with Calvin Klein and other top fashions brands. Brendan Behan, who said there is no such thing as bad publicity (except your own obituary) knew what he was talking about, at least in the fashion world.
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