Charles Schwab Corporation(SCHW) recently announced its decision to acquire optionsXpress in a friendly all-stock deal, as the company takes aim at the growing foreign exchange market. The move adds to Schwab's arsenal as it competes with firms like E-Trade(ETFC), Ameritrade(AMTD), Fidelity and Bank of America(BAC).

Our $19.74 price estimate for Charles Schwab implies a roughly 10% premium to the stock's market price.

Charles Schwab (SCHW) has announced its decision to acquire optionsXpress (OXPS) in a friendly all-stock deal. This deal will help Schwab compete with other firms like E-Trade (ETFC), Ameritrade (AMTD), and Bank of America (BAC), which all have large online brokerage services and are vying to provide investors with the best tools and services.

The deal, which is expected to close by the third quarter of 2011, will cost Schwab $1 billion, and the company will issue 60 million new shares to swap each outstanding share of optionsXpress with 1.02 of its own shares. Our $19.74 price estimate for Charles Schwab is at a premium of almost 12% to its current market value.

The nice thing about stock options is leverage. This is often magnified when there is a buyout, when there is usually a hefty premium.

Ironically enough, OptionsXpress (OXPS) would have been a nice options play today as the stock price is up about 15%. You see, Charles Schwab Corp. (SCHW) has agreed to shell out $1 billion for the company.

Analyst Upgrades

• Intel (INTC), ON Semiconductor (ONNN), Lattice Semiconductor (LSCC), Fairchild Semiconductor (FSC), STMicroelectronics (STM) and Altera (ALTR) to outperform from neutral at RW Baird.
• Capital One (COF) to overweight from equal weight at Morgan Stanley.
• Dollar Tree (DLTR) to buy from neutral at Goldman.
• Foot Locker (FL) to buy from neutral at Sterne Agee.
• Progressive (PGR) to buy from neutral at BofA/Merrill.
• Flow International (FLOW) to buy from neutral at Roth Capital.
• Signature Bank (SBNY) to buy from hold at Jefferies.
• HiSoft Technology (HSFT) to buy from neutral at UBS.

Two weeks ago I decided to sell my shares of E*Trade (ETFC) after concluding it did not fit my investment criteria. It was one of my successful picks for 2010 and I made money having sold puts establishing a base price of $13.50. It closed Friday February 25 at $15.89.

I might not have chosen to post about this except for news that Ken Griffin's hedge fund Citadel Investment Group plans to sell much of its stake in E*Trade Financial. The largest shareholder selling out is news. Citadel will still hold valuable warrants, giving it the option of taking a very large position again, but for now there seems to be a change of heart for them as well.

Rumor has it -- again -- that dot.bomb era survivor E*Trade (ETFC) may be acquired by none other than Charles Schwab Corp. (SCHW) for an initial offer of $24 a share. This chatter moved the stock price marginally Friday up 72 cents to $15.27. Although as of Monday morning the rumors are unsubstantiated, trading in stock options has heated up on the call side.

Bantering about the inevitable acquisition of E*Trade has been an annual pastime on and off for the past 10 years, but they resurfaced again in earnest after the financial crisis creamed most companies and institutions. E*Trade is currently capitalized at $3.37 billion. If the rumors bear fruit, the Schwab offer represents approximately a 60% premium to the current price.

TD Ameritrade (AMTD), a broker whose competitors include Charles Schwab (SCHW) and E*Trade (ETFC), closed Wednesday's session higher by 2%. The final quote came in at $14.93. That's not too far from the 52-week low of $14.53. The twelve-month range is a narrow one, as the 52-week high is $21.30.

Is the stock a trade? An investment? Indeed, you may be thinking that it's time to buy. Some things worry me, however. The one-year chart isn't attractive at all. Well, in one sense it is, because a trader/investor would be buying low at this point.

Option traders appear to be setting up for a bullish move on CA Technologies (CA). Traders plowed into 4,799 new call option contracts -- 13.87 times the average volume -- on the stock on Thursday. And we know that traders were eager to get into this trade because 98% of the trades came in on the "ask" price.

CA Technologies closed Thursday at $18.13. The stock has dropped 7.64% during the past month, but it is currently sitting at support just above $18.

Analyst Upgrades

• CLSA upgraded Capital One (COF) to outperform from underperform based on valuation and an acceleration in loan growth. The firm raised its price target to $43 from $40.
• KeyBanc upgraded Brush Engineered (BW) to buy from hold based on increased confidence in profit momentum in Specialty Engineered Alloys, valuation and value-added revenue unit growth. The firm has a $30 target on the stock.
• Stifel Nicolaus upgraded Heico (HEI) to buy from hold with a $42 target, citing the better-than-expected Q3 results.
• Greenbrier (GBX) was upgraded to buy from hold at BB&T.
• Paychex (PAYX) was upgraded to hold from sell at Deutsche Bank.
• A. Schulman (SHLM) was upgraded to buy from neutral at Longbow.

E*Trade (ETFC), an online broker whose colleagues include Charles Schwab (SCHW) and TD Ameritrade (AMTD), is a low-priced stock. It closed on Wednesday at $1.82, representing a rise of 2.8%; the move was backed by strong volume. The company reported first-quarter earnings yesterday after the bell. What should we make of the results?

According to MarketWatch, things seem to be improving. A loss of 2 cents per share compared very favorably to the loss of 41 cents per share booked in the year-ago period. As for estimates, the analysts were thinking that a loss of 3 cents per share was in the offing.

TD Ameritrade Holding Corporation (AMTD) didn't experience a spectacular start to its new fiscal year. The broker, which competes with Charles Schwab (SCHW) and E*Trade Financial Corporation (ETFC), was hampered by a decline in trading activities.

According to the press release, revenues increased a modest 2% from the year-ago period. On a sequential basis, the top line actually contracted. Net income decreased 26% to 23 cents per share. Earnings.com indicates an expectation of 26 cents per share. Margins and profitability metrics unfortunately were down across the board.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Adobe Systems Inc. (ADBE) shares rose after lower Q4 earnings and revenue beat analysts' expectations.
• Best Buy Inc. (BBY) shares sold off despite better-than-expected Q3 results due to the lower gross margin.
• Charles Schwab Corp. (SCHW) warned that Q4 earnings would come in lower than the Street view
• Discover Financial Services (DFS) shares were up after it reported better-than-expected Q4 earnings.
• First Solar Inc. (FSLR) offered a solid 2010 outlook but the consensus EPS estimate is high in the range.
• General Mills Inc. (GIS) strong Q2 results included better-than-expected earnings and a rosy outlook.

E*Trade (NASDAQ: ETFC) is a well-known brand in the broker space. It competes vigorously with the other giants, TD Ameritrade (NASDAQ: AMTD) and Charles Schwab (NASDAQ: SCHW). To be honest, if I were looking for investment ideas in this sector, I would probably begin my search with the latter two. It's difficult to put E*Trade on the list. The company got in trouble during the financial crisis because it was exposed to the mortgage industry. It has now become, in my opinion, a speculative play on a return to glory.

The latest earnings report shows what I'm talking about. For the third quarter, E*Trade lost, on a GAAP basis, 66 cents per share from continuing operations, wider than the year-ago loss of 60 cents per share from continuing operations. After adjusting for an item related to debt extinguishment, the current red ink is equal to 5 cents per share.