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NASCAR fans know Lowe's (NYSE: LOW) Motor Speedway for the Coca-Cola 600. Well, that will soon be a thing of the past, as the hardware giant has decided to back out of its naming-rights sponsorship.
The hardware firm had an 11-year relationship with the racetrack, and it was the first racetrack to have naming rights. Unfortunately for the racetrack, Lowe's decided in the past two weeks to not extend the agreement. The initial agreement between the two was for 10 years and $35 million -- an agreement that lasted through last year. When that initial $35-million contract expired, the company decided to agree to a one-year extension through 2009.
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