"If you've visited a mall – or if you've ever bought clothing for toddlers – you might already be familiar with our latest Undiscovered Gem: Children's Place Retail Stores (NASDAQ: PLCE)," says Elizabeth Harrow.

In Schaeffer's Research, the technical and contrarian advisor explains, "The stock is on the ascent, but Wall Street isn't taking much notice."

"The company was founded in 1969, and is based out of Seacaucus, New Jersey. The retailing chain boasts a market cap of just under $1 billion. It is is a member of the S&P SmallCap 600 Index, as well as the S&P SuperComp 1500, which lends the shares a bit of Street cred.

"The firm recently pleasantly surprised investors with its same-store sales figures. During May, sales at stores open for at least 1 year rose by 10%, compared to analysts' expectations for a gain of 4.3%. Total sales for the month galloped 19% higher for the 4-week period ended May 31.

Children's Place Retail Stores, Inc. (Nasdaq: PLCE) has been in the news recently because it hasn't been able to maximize the value of the licensing agreement it made with The Walt Disney Company (NYSE: DIS) for its Disney Store chain a few years ago. In fact, it looks like Disney will be taking a lot of the stores back (I don't think Disney should do this, though). Well, Children's Place got some more bad news Monday in the form of an earnings cut from an analyst. John Zolidis, of Buckingham Research Group, believes Children's Place will achieve $0.40 per share for Q1, a number that is $0.09 lower than his previous earnings expectation. For the year, he thinks the retailer can do $1.44 per share; his previous estimate was $1.55 per share.

Of course, an analyst is not doing his job if he doesn't send something of a mixed message. He's cutting his expectations for earnings while at the same time saying that the valuation might be attractive at the moment for Children's Place's stock. Well, I sort of understand what he is saying, but let me say this: I don't like Children's Place right now and won't be buying shares, good valuation or not. This is one of those stocks and companies that just doesn't inspire confidence; the retailer plays in a tough niche, the stock is well off its highs, it couldn't properly grow Disney's retail operations, and, perhaps most importantly, there simply might be better ideas out there. If one wants to play retail, why not a Wal-Mart Stores, Inc. (NYSE: WMT) or a Target Corporation (NYSE: TGT)?

Nope, I'm not interested in Children's Place. With this earnings cut, and with stronger retailers up for consideration, I think investors might do better buying something else. Yes, the stock and/or company will probably rebound, but I'm just not in the mood to speculate with this brand.

Disclosure: I own shares in Disney; positions can change at any time.