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I've been a faithful Activision Blizzard (NASDAQ: ATVI) shareholder for a while now. Sure, I've thought of booking my profits at times, but so far, I've held tight on my long-term position (note: I did do a quick trade with the stock earlier in the summer).
The Guitar Hero franchise is one of the reasons why I keep holding the stock. I figure a lot of units tied to the brand will be sold this holiday season. However, there is a looming threat. Viacom (NYSE: VIA) and Electronic Arts (NASDAQ: ERTS) are set to release The Beatles: Rock Band. The street date is September 9, and analysts will be watching the early sales very carefully to see how the dynamic shapes up.
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