If there ever was a company that could and should be bought out, it's WD-40 (WDFC). The company has been doing well in these tough times, and guidance is for more of the same.

Perhaps that is because almost every household in America probably has a can of WD-40 in the utility closet, garage or workroom in case they need to get out of a jam or just plain un-jam something. The aerosol in the blue and yellow can has been a reliable lubricant and rust preventative for decades. It is the primary revenue-generating product for the company, but it is not the only one.

"Church & Dwight Co. (NYSE: CHD) continues to do well what it has done since 1846: sell baking soda," notes Tracey Ryniec, who has chosen the stock as the latest Zacks Elite Stock of the Day.

The advisor explains, "In these turbulent financial times, investors have been turning to companies with a long track record of selling essential name-brand products and Church & Dwight is one of those companies.

"Church & Dwight is a consumer products company which produces, among other things, ARM & HAMMER baking soda, dental care toothpaste and Super Scoop Clumping Cat Litter.

"It has also been on an expansion tear in this decade. In 2001, the company acquired USA Detergents, Inc. and the laundry brands XTRA and Nice'N Fluffy.

"The expansion continued later that year when CHD acquired Carter-Wallace, Inc, which had brands such as Arrid Antiperspirant, Trojan Condoms, Nair Depilatories and First Response Home Pregnancy and Ovulation Test Kits.

Consumers these days are so lacking in confidence that all the therapy in the world probably couldn't help them. The housing market is in a tailspin, commodities are soaring and gas prices are nearing $4 a gallon. It is against this backdrop that Procter & Gamble Co. (NYSE: PG) reported better-than-expected first quarter results.

Profit rose to $2.71 billion, or 82 cents per share, compared with $2.51 billion, or 74 cents per share, a year ago. Revenue rose 9% to $20.46 billion from $18.69 billion last year. The Cincinnati-based company was expected to earn 81 cents on revenue of $21.44 billion, according to Thomson Financial.

"P&G delivered strong results in-line with long-term targets in a challenging economic and competitive environment with broad-based sales and share growth, earnings growth and overhead cost improvement," said Chief Executive AG Lafley in the earnings release.

Shares of the maker of Tide (my favorite detergent) and Pampers (our family's preferred diaper for my son) have slumped more than 10% this year under-performing rivals including Church & Dwight Co. (NYSE: CHD) and Colgate-Palmolive Co. (NYSE: CL). Uniliver Plc. (NYSE: UL) has fared slightly worse than P&G.