BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Looser auditing rules keeping some newspaper heads above water]]>http://www.bloggingstocks.com/2009/11/23/looser-auditing-rules-keeping-some-newspaper-heads-above-water/http://www.bloggingstocks.com/2009/11/23/looser-auditing-rules-keeping-some-newspaper-heads-above-water/http://www.bloggingstocks.com/2009/11/23/looser-auditing-rules-keeping-some-newspaper-heads-above-water/#commentsFiled under: , ,

Bundling is beautiful for newspapers. Since April 1, 2009, new rules for counting circulation have turned some newspapers from losing to gaining, even in a market where the print community is getting thrashed. Instead of selling more copies every day, these publications are counting online visits, as long as they are from paying subscribers - for either protected portions of the website or digital replica editions.

The new auditing standards, which affect USA Today, a Gannet (GCI) property, and News Corp's (NWS) Wall Street Journal, among others, often allow newspapers that bundle print and digital editions to count the subscriber twice. According to a report by the Associated Press, the new rule is preventing circulation from looking as bad as it really may be.

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Looser auditing rules keeping some newspaper heads above water originally appeared on BloggingStocks on Mon, 23 Nov 2009 11:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>abcaudit bureau of circulationscirculationGannettCo.GCIinthenewsnews corpnews corporationnewspaper circulationNewspaper circulation declinesnewspaper industryNewspaperCirculationNewspaperCirculationDeclinesNewspaperIndustryNWSsubscriptionsusa todayUsaTodaywall street journalWallStreetJournalMon, 23 Nov 2009 11:00:00 EST<![CDATA[Iconix sets its sights on Playboy]]>http://www.bloggingstocks.com/2009/11/13/iconix-sets-its-sights-on-playboy/http://www.bloggingstocks.com/2009/11/13/iconix-sets-its-sights-on-playboy/http://www.bloggingstocks.com/2009/11/13/iconix-sets-its-sights-on-playboy/#commentsFiled under: ,

It's wabbit season!

There's only good news for Playboy (PLA) when someone expresses an interest in buying it. Shares of the ailing men's lifestyle company shot higher on Thursday when word got out that Iconix is interested in acquiring it. Iconix owns and licenses brands to manufacturers and counts Candie's and London Fog among its holdings. A deal isn't a sure thing, but Playboy now has something it hasn't in a while: hope.

Iconix has been looking to acquire more brands. And Playboy has been looking for a knight in shining armor (and with a hefty war chest in tow) since at least June, when Scott Flanders took the helm. But it looked like acquisition bait well before then, thanks to a rough financial situation.

Continue reading Iconix sets its sights on Playboy

Iconix sets its sights on Playboy originally appeared on BloggingStocks on Fri, 13 Nov 2009 09:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>circulationclub jennaClubJennafeaturedhugh hefnerHughHefnericonixjenna jamesonJennaJamesonmagazinemediaplaplayboypornpornographyprintFri, 13 Nov 2009 09:45:00 EST<![CDATA[Newspapers' plan to curb decline? Mess with the math!]]>http://www.bloggingstocks.com/2007/11/06/newspapers-plan-to-curb-decline-mess-with-the-math/http://www.bloggingstocks.com/2007/11/06/newspapers-plan-to-curb-decline-mess-with-the-math/http://www.bloggingstocks.com/2007/11/06/newspapers-plan-to-curb-decline-mess-with-the-math/#commentsFiled under: , , ,

NewspaperYou have to stand in awe of the print media's desperation to reverse its decline. Having realized that newspaper circulation is destined to decline indefinitely, they've found a new way to report growth: Change the way you report your numbers! According (subscription required) to The Wall Street Journal:

Circulation at the nation's biggest newspapers slid again in the latest six-month period, by an average of 2.6%, a sign of continuing defection of readers and advertisers to the Internet.

But in an attempt to draw attention away from the sagging circulation data, the industry is trying to highlight a new measure: the total number of online and print newspaper readers instead of simply the number of print papers delivered everyday.

But the advertising industry isn't buying it: "This is helpful information, but we can't just rely on readership and audience," said Merle Davidson, director of Media Services at J.C. Penney Co. "Print circulation is still very important."

Of course it is. That's because newspapers that trumpet their online readership are competing in a whole different space -- against websites, including BloggingStocks.

The industry has essentially changed its "accounting" to try to portray the state of the business in a different light. If this sounds like what some of the great accounting frauds did, that's because it is.

Of course, this isn't fraud, because everything is disclosed. It's just desperation.

Newspapers' plan to curb decline? Mess with the math! originally appeared on BloggingStocks on Tue, 06 Nov 2007 15:55:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>accountingadvertisingcirculationinternetNewspapersprint mediaPrintMediaTue, 06 Nov 2007 15:55:00 EST