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This week in Advertising Age - bypassing the airport screeners

Posted Sep 17th 2007 5:30PM by Tom Barlow (RSS feed)
Filed under: Television, Magazines, Marketing and Advertising, Toyota Motor Corp. (TM), Procter and Gamble (PG), Small Business

Clear, the FAA-approved E-Z pass-like program for air travelers that allows them to bypass the screening and feel-up process, is preparing to launch its first marketing campaign.

Procter & Gamble (NYSE:PG) has assembled a sketch-comedy cast to prep a pilot for a television show that will promote its products. If it works, the advertainment could be picked up by a cable network.

Honda (NYSE:HMC) is hot to move beyond its dominance of boomer buyers to reach Gen-Xers. The median age of Accord buyers is 54, and the company hopes to pull in a younger skew for the redesigned Accord. Watch the ads for more flash and contemporary music.

The Admarket index of the top 50 marketer, media and agency companies is down 4.3% from its 52-week high. Biggest losers are Valassis (NYSE:VCI) (-54%), McClatchy Co. (NYSE:MNI) (-49.9%) and ValueClick (NASDAQ:VCLK) (-41.3%).

Toyota (NYSE:TM) is leveraging its heightened NASCAR involvement (Joe Gibbs' team- he'll get 'er done!) with a new ad campaign. The company hopes to convince this country's car buyers that Toyota is an American brand.

Wayne Pace cleared of being 'Sugar Daddy' by ... Time Warner

Posted Jun 29th 2006 2:01PM by Sarah Gilbert (RSS feed)
Filed under: Good news, Bad News, Management, Time Warner (TWX)

Did you hear that CBS is coming out with a new CSI franchise? It's called CSI: Time Warner Center. Yeah.

Time Warner (not the police, not the SEC, not Ernst & Young) late yesterday announced that they had cleared CFO Wayne Pace of having used company funds to support accused madam Andrea Schwartz, or of having done anything illegal. Assisted by "outside advisors," of course.

Pace was not cleared of having been Schwartz' friend, lover or sugar daddy, it should be noted: he was simply cleared of doing wicked things with company money. Which is always a good thing.