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Crocs -- as the fad is wearing off, so is the stock

I could never really see the charm in those horrid Crocs Inc. (NASDAQ: CROX) plastic footwear, so I never joined in the hype and wasn't part of that fun ride that Crocs shareholders enjoyed for a while. Crocs went public almost three years ago in February 2006. The stock has since split 2:1 in June 2007, peaked at $75.21 in October 2007, and yet today it trades under a dollar.

Crocs problems haven't started with the current economic slowdown; cheap knock-offs hurt sales and competitors marketed similar products. Not to mention the bad publicity Crocs had to manage following some injuries caused by Crocs getting caught in escalators.

Continue reading Crocs -- as the fad is wearing off, so is the stock

Symbol Lookup
IndexesChangePrice
DJIA+132.7910,450.95
NASDAQ+29.972,176.01
S&P 500+14.861,106.24

Last updated: November 24, 2009: 09:07 AM

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