With close to 60 million users, Twitter is a force corporate marketing departments just can't ignore. The reach offered by this microblogging platform is profound, and skipping it means yielding digital turf to the competition.

Yet, as the country's major brands have flocked to Twitter, not all have mastered it. Some merely push headlines and deals, while others have used it as a way to open a dialogue with their customers, build relationships and ultimately grow their businesses. A study by The Big Money sought to determine the dozen companies that are mastering Twitter and why they are the masters.

Continue reading Tops on Twitter: 12 companies that are doing it right

Tops on Twitter: 12 companies that are doing it right originally appeared on BloggingStocks on Mon, 07 Dec 2009 12:00:00 EST. Please see our terms for use of feeds.

In a move to bring profitability to its popular video sharing site YouTube, Google Inc. (NASDAQ: GOOG) has inked a deal with Time Warner, Inc. (NYSE: TWX) to show clips of the company's television shows and movies.

When Google announced back in 2006 that it would be paying $1.65 billion for the popular video sharing site, a lot of critics questioned whether or not the company would be able to turn a profit from the site, which at the time had around 46% of the online video market share.

Continue reading Time Warner inks deal with YouTube

Time Warner inks deal with YouTube originally appeared on BloggingStocks on Wed, 19 Aug 2009 18:40:00 EST. Please see our terms for use of feeds.

When embattled Time Warner (NYSE: TWX) CEO Jeff Bewkes gets on the company's fourth quarter earnings call next week, February 4, he will certainly be asked one thing. With the advertising market facing one of its worst periods in years, how does he intend to keep profit margins high? Several of the company's businesses, particularly magazine group Time, Inc., AOL (parent company of BloggingStocks), and the firm's cable networks, rely on advertising for a large portion of their revenue.

Late last year, Time, Inc. cut 600 jobs. AOL just said it would let another 700 people go. No plans have been announced for cable operations like CNN, but those may come.

Continue reading How much does Time Warner (TWX) have to cut to save margins?

How much does Time Warner (TWX) have to cut to save margins? originally appeared on BloggingStocks on Fri, 30 Jan 2009 09:15:00 EST. Please see our terms for use of feeds.

According to The Wall Street Journal, "Two major newspapers publishers are taking steps to outsource international coverage, as falling revenue is causing more U.S. papers to shrink their foreign and national footprint." The Tribune Company, now in bankruptcy, and The New York Daily News, which is not part of any chain, may end up closing any offices they have outside the US.

Many US newspapers get most of their national news from agencies like the AP. What does that leave?

It leaves a great deal actually, and what it leaves is the key to the survival of newspaper--local coverage. Consumers can get international and national news from hundreds of websites from CNN to USA Today.com. But, what they cannot get is what is going on in the paper's hometown. And, that is often the most important news that readers look for. Other than the local newspaper there is no source to provide it.

Local newspapers may survive by being "all local" along with their websites. This is what the American newspaper was a century-and-a-half ago. Few papers had any access to news from outside their small regions. People turned to their newspapers as a way to find out about the smaller, more intimate world around them.

The future of the newspaper industry may take it back to 1855.

Douglas A. McIntyre is an editor at 24/7 Wall St.

Outsourcing the newspaper business originally appeared on BloggingStocks on Thu, 15 Jan 2009 11:45:00 EST. Please see our terms for use of feeds.

Time Warner now expects a loss originally appeared on BloggingStocks on Wed, 07 Jan 2009 09:36:00 EST. Please see our terms for use of feeds.

Obama vs. O'Reilly should be a ratings blockbuster for Fox originally appeared on BloggingStocks on Wed, 03 Sep 2008 15:35:00 EST. Please see our terms for use of feeds.

Depending on who is doing the measuring, The Weather Channel is one of the most widely watched 24-hour cable networks. Weather.com is among the top 15 or 20 most visited websites in the U.S. Since there are very few media properties of this size on the block, they are especially valuable.

Landmark, the owner of The Weather Channel, has put it on the block. It wanted $5 billion. The rumors are that it will get $3.5 billion on a good day. The last two companies kicking the tires were Time Warner (NYSE: TWX) and NBC Universal. TWX has apparently dropped out.

Although the media conglomerate has over $9 billion in money coming in as it finishes its spin-off of Time Warner Cable (NYSE: TWC), management cannot afford to be viewed as overanxious. Paying too much for a large asset would not make the new era of shareholder value under recently appointed CEO Jeff Bewkes look like it is off to a terribly good start.

According to The Wall Street Journal (subscription required), "Time Warner withdrew after Landmark told the media company it needed more time to make a decision." That probably means the seller is holding out for more cash.

For Time Warner, it is a shame. Its cable networks, CNN and Turner, do particularly well. Putting The Weather Channel with them would have built that business. Online, TWX has big properties like AOL and CNN.com, making Weather.com a good marriage.

It all made sense, except the price.

Douglas A. McIntyre is an editor at 247wallst.com.

Time Warner walks on The Weather Channel originally appeared on BloggingStocks on Sat, 14 Jun 2008 15:40:00 EST. Please see our terms for use of feeds.

This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

The heads of CNN, Fox News, and MSNBC along with their corporate masters at Time Warner Inc. (NYSE: TWX), News Corp. (NYSE: NWS) and General Electric Co. (NYSE: GE) must be giggling with delight at the prospect of the Democratic presidential race continuing past the hotly contested race in Pennsylvania.

After all, controversy means more viewers, which of course means more advertising dollars. They probably wish that the Democrats would beat each other up in 30-second TV spots every year, but alas Americans elect a president every four years, which is probably a good thing for everybody. Still, the cable networks are going to ride this gravy train for as long as they can.

Like anything else in cable news, picking a winner in this battle of the brands depends on how you look at it. Fox, the home of Bill O'Reilly and Shepherd Smith, attracted 1.89 million viewers during Monday's prime time, the most of any network, according to Nielsen data cited by TVNewser. CNN attracted 1.03 million on its main network and 572,000 on its Headline News channel, while MSNBC was watched by 676,000.

Before conservatives start declaring Fox the top cable network yet again, remember that statistic does not represent the whole picture. Cable news advertisers are most interested in viewers aged 25 to 54 who are most likely to be interested in buying mutual funds and other products that they are shilling. That's where things get interesting.

Continue reading Battle of the Brands: CNN vs. Fox (and MSNBC too)

Battle of the Brands: CNN vs. Fox (and MSNBC too) originally appeared on BloggingStocks on Thu, 01 May 2008 19:00:00 EST. Please see our terms for use of feeds.

It is a lawsuit which will never be won, but it does show how upset the Chinese are about being attacked for problems with their exports. Drug components for products like blood thinner Heparin are blamed for over 80 deaths in the US. Some of these components came from China. There have also been health issues with lead-paint-based toys which have been exported to US companies The paint is dangerous for children.

A group of citizens in China is sick of the US bully kicking sand in its faces. They have filed a $1.3 billion lawsuit against CNN, a unit of Time Warner (NYSE: TWX). The legal action represents $1 for each person in the world's most populated country. The current suit was launched by a Chinese primary school teacher and a beautician. There is also a suit by 14 mainland lawyers pending.

According to Reuters, "The case (is) against the Atlanta-based cable channel, its parent company Turner Broadcasting and Jack Cafferty, the offending commentator." Cafferty said "They're basically the same bunch of goons and thugs they've been for the last 50 years" when referring to the Chinese who had sent lead-painted toys to the US.

Is the story a worthwhile one for the press to cover? Probably not. It really belongs in the entertainment sections of news programs and newspapers.

But the media will put it on the front page everywhere because no one can make up a story like this one.

Douglas A. McIntyre is an editor at 247wallst.com.

Group in China sues CNN for $1.3 billion originally appeared on BloggingStocks on Fri, 25 Apr 2008 03:58:00 EST. Please see our terms for use of feeds.

CBS (NYSE: CBS) closed at $22.51 Monday.

The New York Times reported CBS has been in discussions with TWX about a deal to outsource some of its news-gathering operations to CNN.

CBS overall option implied volatility of 33 is near its 26-week average according to Track Data, suggesting non-directional fluctuations.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com

Option Update: CBS volatility flat as shares near record lows originally appeared on BloggingStocks on Tue, 08 Apr 2008 09:57:00 EST. Please see our terms for use of feeds.

Super Tuesday had a super payoff for CNN.

The Time Warner Inc. (NYSE: TWX) cable channel attracted 3.6 million viewers, beating out Fox News Channel which had 3.5 million and MSNBC -- which I prefer -- which had 2.1 million viewers between 8 and 11 p.m., according to The Los Angeles Times. Before you NPR listeners raise your Starbucks cafe au laits in triumph, remember that one night does not make a trend. Fox still rules the ratings roost overall.

This does underscore a few trends. One is that Fox is no longer the only voice of conservative thought on cable TV with the likes of Lou Dobbs on CNN and Pat Buchanan on MSNBC. Also, the far right brand of conservatism espoused by Fox may be out of favor. The presumptive Republican nominee John McCain is hardly a favorite of the far right even though he's trying really hard to mend fences ahead of the general election.

News Corp., though, is not hurting. During the second-quarter, operating income from its cable channels rose 34% to $1.24 billion as higher revenue from Fox News Channel and the other networks more than off set the startup costs at Fox Business Network and the Big Ten Network.

When Rupert Murdoch's News Corp. (NYSE: NWS) first announced plans to start a cable channel to compete against CNBC, I was psyched. At least, I thought, there would be an alternative to the General Electric Co. (NYSE: GE) channel's must yell TV format. Boy was I wrong.

In its brief existence, Fox Business Network has largely distinguished itself for being undistinguished, making some unbelievably stupid mistakes such as confusing Apple Inc. (NASDAQ: AAPL) with Abu Dhabi. More recently, the anchors of the show "Fox Business Happy Hour", Cody Willard and Tracy Byrnes, appeared a little too happy during a segment on of all things drunk driving. Call it an occupational hazard of hosting a show at a bar. Missing in all of this merriment was one crucial thing: breaking news.

(Note: I crossed paths with Willard and Byrnes at TheStreet.com though I never worked directly with either of them.)

Continue reading Media World: Rupert Murdoch will get the last laugh on his many critics

Media World: Rupert Murdoch will get the last laugh on his many critics originally appeared on BloggingStocks on Fri, 08 Feb 2008 17:00:00 EST. Please see our terms for use of feeds.

Time Warner Inc.'s

The results themselves aren't going to be anything spectacular. Analysts expect earnings of 29 cents on revenue of $12.64 billion, according to Thomson Financial. As usual, the focus will be on AOL, in particular how much gains in advertising offset the declines in the dial-up business. Also, the company will need to detail its plans for the cable business which may be hurt by an economic slowdown. The future of the publishing business also remains in doubt as advertisers continue to flee print for online media.

Microsoft Corp.'s (NASDAQ: MSFT) $44.6 billion bid for Yahoo Inc. (NASDAQ: YHOO) only adds to the confusion. Will investors give Bewkes enough time to transform AOL's business to an ad-supported model? The strategy is the correct one though it was initiated about two years too late. But given the premium that Microsoft is offering for Yahoo, investors are bound to pressure Bewkes to make a similar deal for AOL, which today bought the online marketing company buy.at.

Continue reading Time Warner's day of reckoning nears

Time Warner's day of reckoning nears originally appeared on BloggingStocks on Tue, 05 Feb 2008 15:45:00 EST. Please see our terms for use of feeds.

The Weather Channel, held by family-owned Landmark Communications of Virginia, is being auctioned off along with the rest of Landmark, and could fetch $5 billion. A number of public companies may have an interest. According to The New York Times, firms looking at the property include Comcast (NASDAQ: CMCSA) and General Electric (NYSE: GE).

The Weather Channel is attractive for two reasons. The first is that there are very few large, independent cable networks. Most, including CNN, CNBC, ESPN, and MTV, are already owned by media giants. The chance to pick up another large advertising-supported 24-hour product should be very attractive.

The second tremendous selling point is that weather.com, the online arm of the company, is one of the most-visited sites in the U.S. In November, comScore ranked it as the 16th most-visited website, with 34.1 million unique visitors. That puts it ahead of ESPN.com, CBS.com, and the Viacom (NYSE: VIA) digital properties.

The Weather Channel is a rare prize. The bidding should be spirited.

Douglas A. McIntyre is an editor at 247wallst.com.

The Weather Channel for sale, only $5 billion originally appeared on BloggingStocks on Thu, 03 Jan 2008 09:00:00 EST. Please see our terms for use of feeds.

Would you vote for Lou Dobbs for president? originally appeared on BloggingStocks on Fri, 16 Nov 2007 14:29:00 EST. Please see our terms for use of feeds.

Continue reading CNN plans to expand on the cheap

CNN plans to expand on the cheap originally appeared on BloggingStocks on Wed, 14 Nov 2007 19:45:00 EST. Please see our terms for use of feeds.

Continue reading Has America fallen into the dreaded 'R' word?

Has America fallen into the dreaded 'R' word? originally appeared on BloggingStocks on Thu, 18 Oct 2007 14:45:00 EST. Please see our terms for use of feeds.

When Fox Busines Network debuts on October 15, it will be a fly buzzing around the elephant that is CNBC. All the talk about the looming war, battle, or clash of the titans is hype.

As BusinessWeek points out, Fox Business Network will have one-third of CNBC's reach and will also lag behind Bloomberg TV. News Corp. (NYSE: NWS) Chief Executive Rupert Murdoch has said his channel will be geared toward Main Street instead of CNBC's Wall Street focus. I don't know what that statement means. CNBC's mission is to try and convince individual investors they must act RIGHT NOW to avoid financial ruin or to gain immediate riches. That seems to speak directly to Main Street.

Murdoch, though, is a patient man. People thought he was nuts to take on Time Warner Inc.'s (NYSE: TWX) CNN, and now Fox News rules the ratings. He keeps the New York Post going because he wants to stick it to the liberal media establishment A.K.A. The New York Times. Power motivates him almost as much as money. That's why the media tycoon doesn't care if Fox Business News isn't immediately profitable or even if it takes some time to get into the black. He's trying to prove a point.

The biggest challenge facing Fox Business News is the same one facing the General Electric Co. (NYSE: GE) cable channel: attracting an audience. For most people who don't read stock market blogs, business news is pretty dry stuff. That's why CNBC's anchors always yell the news written in their teleprompters to make things seem more exciting.

CNBC-Fox Business Network 'battle' is overblown originally appeared on BloggingStocks on Thu, 04 Oct 2007 10:42:00 EST. Please see our terms for use of feeds.

Time Warner (TWX) unit is pondering the future of ... Time Warner originally appeared on BloggingStocks on Mon, 17 Sep 2007 13:39:00 EST. Please see our terms for use of feeds.

Suspended Atlanta Falcons quarterback Michael Vick's best chance at public redemption lies with Oprah Winfrey. At least that's the conclusion of Detroit Free Press columnist Drew Sharp, who makes a convincing argument that "now that pop culture dictates news judgment, it's only appropriate that a pop culture diva quite possibly holds the key to Michael Vick's NFL future."

Vick should take Sharp's advice. If Vick goes on Oprah, his handlers would no doubt encourage him to cry, talk about "finding Jesus" and encourage young people to make smart decisions. Unfortunately for Vick, the road to redemption starts with the talk show queen. Vick will have to spend the next few months apologizing until the American public is sick of seeing his face.

The question for Vick's handlers is where to go after Oprah.

Will he try to reach NFL fans through Walt Disney Co.'s (NYSE: DIS) ESPN cable network or News Corp.'s (NYSE: NWS) Fox?

What about the morning shows? You can bet that ABC, General Electric Co.'s (NYSE: GE) NBC and CBS Corp. (NYSE: CBS) would kill to land an interview with the disgraced athlete. "Dateline" and "60 Minutes" are probably working on stories about the evils of dog fighting. The story also continues to be the gift that keeps on giving for Time Warner Inc.'s (NYSE: TWX) CNN, Fox News channel, and MSNBC.

But I am not sure that all of the apologizing in the world can save Vick's NFL career. People understand that young, rich athletes misbehave and occasionally break the law. But Vick's behavior was so heinous that it defies explanation.

Can Oprah Winfrey redeem Michael Vick? originally appeared on BloggingStocks on Wed, 29 Aug 2007 11:42:00 EST. Please see our terms for use of feeds.

Google (GOOG) gets CNN exclusive ad pact originally appeared on BloggingStocks on Tue, 28 Aug 2007 12:50:00 EST. Please see our terms for use of feeds.