Analyst upgrades:

• Credit Suisse upgraded Motorola (NYSE: MOT) to Outperform from Neutral after the close Monday. The firm believes Motorola's devices segment will approach breakeven in 2010 while operating margins in nonhandset segments will expand, and that a break-up story will reemerge. Credit Suisse raised its target on shares to $9.50 from $7.
• UBS upgraded BHP Billiton (NYSE: BHP) to Buy from Neutral. The firm cites BHP's leverage to iron ore, coking coal, copper, and oil for its upgrade after raising its commodity price forecasts.
• Merriman upgraded Walter Energy (NYSE: WLT) to Buy from Neutral to reflect higher met coal price forecasts. The firm believes Chinese demand is strong and has a target range of $66-$72 on the stock.
• Intersil (NASDAQ: ISIL) was upgraded to Outperform from Perform at Oppenheimer.
• Coach (NYSE: COH) was upgraded to Buy from Neutral at BofA/Merrill.
• Lockheed Martin (NYSE: LMT) was upgraded to Buy from Hold at Citigroup.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Alcatel-Lucent (NYSE: ALU) reported a surprise profit but is expected to return to losses next quarter.
• Coach Inc. (NYSE: COH) profit and revenue were in line with expectations, sending shares lower.
• Corning Inc. (NYSE: GLW) posted better-than-expected earnings but other concerns drove down shares.
• eHealth Inc. (NASDAQ: EHTH) reported solid Q2 numbers but Wall Street was not impressed.
• Goodyear Tire & Rubber Co. (NYSE: GT) posted a smaller-than-expected Q2 loss, sending shares higher.
• JAKKS Pacific Inc. (NASDAQ: JAKK) reported swinging to a Q2 net loss and revenues were flat.

Analyst upgrades:

• Baird upgraded WinTrust (NASDAQ: WTFC) to Neutral from Underperform and raised its target to $20 from $13 citing the accretive purchase of AIG (NYSE: AIG) loans and reduced risk of a capital raise.
• Piper Jaffray upgraded Coach (NYSE: COH) to Overweight from Neutral on expectations product sell-throughs and margin trends will improve in the coming quarters. The firm has a $32 target on the stock.
• RBC Capital upgraded Campbell Soup (NYSE: CPB) to Sector Perform from Underperform and raised its target to $33 from $29. The firm cites Campbell's recent innovation, easy volume comps, and "reasonable" consensus estimates for its upgrade.
• Tata Motors (NYSE: TTM) was upgraded to Equal Weight from Underweight at Morgan Stanley.
• Rockwell Automation (NYSE: ROK) was upgraded to Buy from Neutral at BofA/Merrill.
• Fifth Third Bancorp (NASDAQ: FITB) was upgraded to Conviction Buy from Buy at Goldman.

Movado (NYSE: MOV) is a watchmaker. It distributes timepieces based on various brands such as Lacoste and Coach (NYSE: COH). And its stock is on the rise today. During early afternoon trading, Movado is up by over 8% on very good volume. As can be expected, an earnings report is behind the excitement.

Now, to be certain, the stats weren't great. Movado is still reeling from the harsh economic times. Sales declined 33% in Q1, and there was a loss per share of $0.37. That compared very unfavorably to a profit of $0.05 per share in the year-ago period. Also, the gross margin slipped significantly.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• American Express Co. (NYSE: AXP) Q1 profit blew away estimates, sending shares soaring.
• Apple Inc. (NASDAQ: AAPL) topped analysts expectations and offered conservative guidance.
• Boeing Co. (NYSE: BA) reported better-than-expected results but warned that if faced challenges.
• Coach Inc. (NYSE: COH) topped Q3 profit estimates and announced the start of quarterly dividends.
• Continental Airlines Inc. (NYSE: CAL) widened is net loss in Q1 but still beat low Wall Street estimates.

Coach (NYSE: COH - option chain) shares are headed higher today after the company reported a third-quarter adjusted profit of 38 cents per share this morning, above analysts' estimates of 36 cents per share. However, the even bigger news is that the company announced it will begin paying a quarterly dividend of 7.5 cents per share on June 29. That is a pretty bold statement in this environment. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on COH.

COH opened this morning at $20.18. So far today the stock has hit a low of $20.76 and a high of $21.62. As of 11:20, COH is trading at $20.76, up 2.53 (13.9%). The chart for COH looks bullish and S&P gives COH a positive 5 STARS (out of 5) strong buy ranking.

In this era of the 'frugal consumer' -- characterized by stagnant median incomes, difficult labor market conditions, and an uncertain economic recovery timetable -- most investors agree the retail sector is best avoid.

But there are exceptions to the rule for investors who can tolerate moderate risk, and Coach (NYSE: COH) is one.

Movado Group (NYSE: MOV), maker of watches, reported numbers for the fourth quarter. Really bad numbers. Net sales dropped over 32%. For the bottom line, there was a net loss of $0.42 per share on an adjusted basis. In last year's Q4, Movado generated adjusted income of $0.40 per share. That is one hell of a drop. Furthermore, the market wasn't even close to anticipating this ugly performance. According to this source, analysts thought that the company would only bleed about $0.02 per share.

You know, I haven't worn a watch in a long time. Maybe a lot of people are thinking like me, that they don't really need watches since we have so much access to clocks via cell phones and other devices (I don't own a cell phone, but I'm content to simply seek out a clock if I'm out and about). Of course, I'm being a little facetious here. Movado is merely suffering through a bad economy. And it's perhaps in need of some better management. The company sells timepieces based on licensed brands such as Coach (NYSE: COH) and Tommy Hilfiger. Consumers are apparently satisfied with purchasing cheap, non-branded watches. Can't blame them.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Air Products and Chemicals Inc. (NYSE: APD) met Q1 profit estimates and lowered its guidance.
• Apple Inc. (NASDAQ: AAPL) stellar Q1 results easily topped analysts' expectations, sending shares higher.
• Coach Inc. (NYSE: COH) unimpressive Q2 results due to holiday sales were in line with expectations.
• General Electric Co. (NYSE: GE) Q4 profits were dragged down finance, consumer divisions.
• Harley-Davidson Inc. (NYSE: HOG) Q4 earnings tumbled on lower demand globally and domestically.
• Johnson & Johnson (NYSE: JNJ) reported better-than-expected Q4 earnings but lower revenue.
• Microsoft Corp. (NASDAQ: MSFT) released its dismal Q2 results early and announced job cuts.
• Potash Corp. of Saskatchewan Inc. (NYSE: POT) Q4 earnings more than doubled on higher prices.
• Seagate Technology (NYSE: STX) fell after posting losses and guidance for more weakness ahead.
• Sony Corp. (NYSE: SNE) warned that it would post its biggest loss ever in full-year 2008.
• State Street Corp. (NYSE: STT) earnings tumbled on charges but still topped analysts' estimates.
• UnitedHealth Group Inc. (NYSE: UNH) Q4 earnings were in line with estimates and it reaffirmed its outlook.
• United Technologies Corp. (NYSE: UTX) modest Q4 earnings growth was in line with expectations.

For more highlights from this week, see eBay, Google, IBM, Southwest, UAL, AMR, Northern Trust and others

Okay, put your hand up if you like the idea of investing in retailers that base their shareholder value on fashion trends? Just as I thought. And while a lack of interest might be a contrarian indicator in some cases, I don't think it is in this case. Let's take Coach (NYSE: COH) as an example. The company reported Q2 earnings on Wednesday. As one might expect, they were weak and unattractive, the exact opposite of one of those Coach bags. Sales were down 2%, and earnings per diluted share were down 3% to $0.67, which this source says met expectations.

I'll give ample credit to Coach for meeting expectations. That's not easy to do given its business model, especially since Christmas was not kind to any of the malls across the country. There's not much Coach can do to thrive. The press release talks about keeping innovation strong, and about offering new collections, and about strong growth opportunities over in China. It's all meaningless. That previously cited source speaks of Coach's plans to cut prices and reduce expansion strategies. Coach is simply in defensive mode, it can do precious little to get traffic in its stores because consumers are reticent to spend. Actually, that last point will probably go down as one of the biggest understatements ever offered up in the history of financial commentary.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Apollo Group Inc. (NYSE: APOL) posted its third straight quarter of growth as enrollment soared.
• Caterpillar Inc. (NYSE: CAT) earnings prospects will pick up after the first quarter, predicts Jim Cramer.
• Coach Inc. (NYSE: COH) lowered its guidance due to slower traffic and sales during the holiday season.
• EMC Corp. (NYSE: EMC) reaffirmed its revenue and earnings guidance and announced job cuts.
• Google Inc. (NASDAQ: GOOG) was upgraded as Wall Street's Q4 and full-year estimates came down.
• KB Home (NYSE: KBH) failed to narrow its loss as much as expected but beat revenue estimates.
• Logitech International (NASDAQ: LOGI) withdrew its guidance and said it was cutting its global workforce.
• Mosaic Co. (NYSE: MOS) posted strong Q2 results that easily beat earnings expectations (is it a buy?).
• Navistar International Corp. (NYSE: NAV) 2009 outlook fell short of estimates but it predicted 2010 growth.
• Premier Exhibitions Inc. (NASDAQ: PRXI) worse-than-expected Q3 numbers resulted in an downgrade.
• Satyam Computer Sciences Ltd. (NYSE: SAY) admited that it had been inflating earnings for years.
• Super Micro Computer Inc. (NASDAQ: SMCI) was downgraded after preliminary results missed estimates.
• Time Warner Inc. (NYSE: TWX) now expects a loss in 2008 rather than the profit in its previous guidance.
• WD-40 Co. (NASDAQ: WDFC) topped Q1 expectations but also lowered its guidance, sending shares lower.

For more earnings highlights, see Intel, Walmart, Chevron, Family Dollar, Monsanto and others

Upcoming earnings releases include Alcoa Inc. (NYSE: AA), Infosys (NASDAQ: INFY), Linear Technologies (NASDAQ: LLTC) , Xilinx (NASDAQ: XLNX), Genentech (NYSE: DNA), Intel (NASDAQ: INTC), Marshall & Ilsley (NYSE: MI), Sealy (NYSE: ZZ), Johnson Controls (NYSE: JCI).

Visit AOL Money & Finance for more earnings coverage.

Unemployment came in at a much worse 7.2% headline number, but the loss of non-farm payrolls came in right in line at -524,000 this morning. This and this alone set the tone for the market today and everything else was just a footnote. Here are today's unofficial closing bell levels:

Dow 8,599.18 -143.28 (-1.64%)
S&P 500 890.35 -19.38 (-2.13%)
Nasdaq 1,571.59 -45.42 (-2.81%)

Top Analyst Upgrades
Top Analyst Downgrades

Caterpillar Inc. (NYSE: CAT) was noted somewhat positively by Jim Cramer as one of his DJIA picks on CNBC's MAD MONEY last night. Be advised that he only wants people to buy on pullbacks rather than at the market. Shares pulled back and were down over 1% at the close.

Chevron Corp. (NYSE: CVX) was down only about 1% late in teh day at $73.25. That is surprising since it said results would be significantly lower than its prior quarter.

Coach Inc. (NYSE: COH) was another doozy today with shares down more than 12% at $18.28 late in the day. This was after an earnings warning and a zero-visibility implication when it said it would not offer forward guidance.

Citigroup Inc. (NYSE: C) was the subject of more news than usual. It has about $2 billion in direct exposure to Lyondell Basell Industries in that bankruptcy issue. Then came late-day reports that Bob Rubin was out of the board of directors. And to add even more fuel to the fire, a report from CNBC's David Faber called Citi close to putting Smith Barney out of the company and into a joint venture with Morgan Stanley.

Palm Inc. (NASDAQ: PALM) shares were up almost another 40% at $6.18 on exponential volume late in the day.

The conventional wisdom -- based on past economic cycles -- is that luxury goods sales stay relatively strong in periods of weak consumer spending. After all, people who have a thousand bucks to spend on a purse are thought to be relatively immune to gas prices, the job market, and property values. Sure, their portfolios might take a hit, but they have enough money to buy bags and shoes.

Not so this time around, according to new data (subscription required) from Mastercard's SpendingPulse unit. For the first week of December, sales of luxury goods were down a mind boggling 34.5%.

So what happened? Part of the problem may be the expansion of the luxury goods market to middle-income consumers during good economic times as more people overextended themselves on Louis Vuitton bags they had no business buying. Now that their home values have plunged, their jobs are less stable than ever, and their credit limits have been lowered, they can't buy the stuff. The slick marketing that enticed Middle America into a category that used to be the province of socialites is sending sales sinking on the downside of the economy.

The question for investors in luxury goods companies like Coach (NYSE: COH) is how many of those aspirational consumers will come back once things turn around again.

Despite economic woes, cash-strapped consumers, and forecasts for a dismal holiday retail season, value investor Charles Mizrahi still sees value for long-term investors in high-end retailer Coach (NYSE: COH).

The editor of Hidden Values Alert explains, "Founded in 1941, Coach has grown from a family-run workshop in a Manhattan loft to a leading American marketer of fine accessories and gifts for women and men.

"Coach is one of the most recognized fine accessories brands in the United States and in targeted international markets. Its modern, fashionable handbags and accessories use a broad range of high-quality leathers, fabrics and other materials.

"The company has created a sophisticated, modern and inviting environment to showcase its product assortment and to reinforce a consistent brand position wherever the consumer may shop.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• American Express Co. (NYSE: AXP) Q3 results were dragged down by charge-offs due to the recession.
• Apple Inc. (NASDAQ: AAPL) posted stronger-than-expected results due in part to iPhone sales.
• Boeing Inc. (NYSE: BA) posted a bigger-than-estimated earnings decline due in part to the strike.
• Coach Inc. (NYSE: COH) reported Q1 earnings that were in line with Wall Street expectations.
• Freeport-McMoRan (NYSE: FCX) Q3 results fell more than expected due to lower copper prices.
• Kimberly-Clark Corp. (NYSE: KMB) edged past estimates but felt the squeeze from exchange rates.
• McClatchy Co. (NYSE: MNI) reported dismal Q3 results as advertising revenues dry up.
• Microsoft Corp. (NASDAQ: MSFT) posted solid Q1 results but offered conservative guidance.
• New York Times Co. (NYSE: NYT) reported awful earnings and announced that it might cut its dividend.
• Philip Morris International Inc. (NYSE: PM) topped profit estimates and maintained its guidance.
• RadioShack Corp. (NYSE: RSH) better-than-expected results were driven by sales of digital TV converters.
• Sun Microsystems Inc. (NASDAQ: JAVA) warned of a Q1 loss and acquisition-related charges.
• Texas Instruments Inc. (NYSE: TXN) missed estimates due to slowing mobile phone sales.
• United Parcel Service (NYSE: UPS) reported better-than-expected Q3 earnings.
• Yahoo! Inc. (NASDAQ: YHOO) earnings tumbled in Q3 and it announced layoffs.

For more earnings highlights from this week, see Amazon, McDonald's, Mattel, Pfizer, AT&T, Sony and others.

Watch for upcoming quarterly reports from Verizon (NYSE: VZ), Estée Lauder (NYSE: EL) , US Steel (NYSE: X), Aetna (NYSE: AET), Procter & Gamble (NYSE: PG), Qwest (NYSE:Q), Comcast (NASDAQ: CMCSA), Kellogg (NYSE: K), Kraft Foods (NYSE: KFT), MetLife (NYSE: MET), Moody's (NYSE: MCO), Office Depot (NYSE: ODP), Avon (NYSE: AVP), CBS (NYSE: CBS), CVS Caremark (NYSE: CVS), Sun Microsystems (NASDAQ: JAVA), Eastman Kodak (NYSE: EK), Motorola (NYSE: MOT), Exxon Mobil (NYSE: XOM), Chevron (NYSE: CVX), Washington Post (NYSE: WPO).

Visit AOL Money & Finance for more earnings coverage.