Pepsi Bottling Group (NYSE: PBG), a competitive colleague of Coca-Cola Enterprises (NYSE: CCE), reported earnings for the third quarter earlier in the week. I didn't find the release too exciting, to be honest. Revenues went up 2% to $3.8 billion. Earnings came in at $1.06 per share. In last year's quarter, Pepsi Bottling Group booked a bottom line equal to 98 cents per share, after adjustments. In terms of expectations, the company beat the analysts on Wall Street by two pennies better.

While an earnings beat is certainly a nice thing, let's take a look at what is perhaps one of the more important metrics when it comes to beverage manufacturers: case volume. I'm afraid there's nothing to write home about as far as this statistic is concerned. Case volume took a dive around the globe by a disappointing 6%. Management cited hard economic times as a contributing factor. Imagine that. You'd think that products found in the portfolios of Coca-Cola (NYSE: KO) and PepsiCo (NYSE: PEP) would be pretty defensive in a tough economic period. Apparently, Pepsi Bottling Group found it difficult to distribute more of its drinks this past quarter.

Long term, I think Pepsi Bottling Group will be okay. But I think both PepsiCo and Coke need to find better ways of convincing people to continue to drink their flagship carbonated beverages. They've been on the decline over the past several years. As a stock, Pepsi Bottling Group isn't on my watch list. I already own shares of Coke, but even with that bias, I can honestly say that I wouldn't want to enter the bottler at this time. I'm not impressed with either the growth or the year-to-date stock performance.

Disclosure: I own Coke; positions can change at any time.

The Coca Cola Co. (NYSE: KO), which has been battling declining sales of carbonated beverages, is not finding many friends on Wall Street after reporting its second quarter results.

As expected, they were weak. Net income fell 23% to $1.42 billion, or 61 cents per share, compared with $1.85 billion, or 80 cents, a year earlier, the Atlanta-based company said in its earnings press release. Excluding a non-cash impairment charge resulting from the write down of North American assets of Coca-Cola Enterprises Inc.
(NYSE:CCE), profit would have been $1.01. Revenue rose 17% to $9.05 billion.

Pepsi Bottling Group (NYSE: PBG) issued its Q2 earnings numbers today, and the market apparently wasn't impressed. As of 2:45, the shares are off well over 4%.

The numbers weren't bad in some respects, but a couple areas weren't encouraging. Sales increased about 5%, and earnings per diluted share expanded by 12% to $0.78. That was more than enough to beat the analysts, who were looking for about $0.75 per share, according to Briefing.com. However, worldwide case volume declined 3%. Case volume is one of the most important metrics for a beverage company, so this is very disheartening. Also, cash from operations dropped to $89 million for the six-month period from a year-ago level of $158 million. There was no free cash flow, but management does expect positive free cash flow for the fiscal year.

Considering the bottler's forward guidance and dividend yield, the shares are somewhat cheap. But they are basically at a 52-week low in a bad market, so I wouldn't bother with them. When it comes to investing in the beverage sector, I prefer owning a PepsiCo (NYSE: PEP) or a Coca-Cola (NYSE: KO). In fact, I own the latter. Avoiding bottlers like Pepsi Bottling Group and Coca-Cola Enterprises (NYSE: CCE) makes sense for the long-term since the bottlers will always have greater exposure to capital-expenditure requirements.

Disclosure: I own Coke; positions can change at any time.

MOST NOTEWORTHY: Hydril Corp (HYDL), Circuit City Stores (CC) and Ford Motor Corp (F) topped today's list of most notable downgrades:

• Following the acquisition by Tenaris SA ADS (NYSE: TS), Hydril Corp (HASDAQ: HYDL) was downgraded by Lehman Brothers to Underweight from Overweight, to Peer Perform from Outperform at Bear Stearns and to Neutral from Overweight at JP Morgan.

• Circuit City Stores (NYSE: CC) was downgraded to Neutral from Buy on valuation at Goldman Sachs.

• Merrill Lynch downgraded Ford Motor Corp (NYSE: F) to Sell from Neutral citing the recent strength of its shares.

OTHER DOWNGRADES:

• Alcoa Inc (NYSE: AA) was taken down to Hold from Buy on valuation.

• Multi-Fineline Electronix Inc (NASDAQ: MFLX) was downgraded to Strong Sell from Strong Buy at Matrix USA, as the firm believes strong competition is eroding sales growth.

• Hansen Natural Corp (NASDAQ: HANS) was downgraded by both Goldman Sachs and JP Morgan to Neutral from Buy on valuation.

• Citigroup cut Coca-Cola Enterprises Inc (NYSE: CCE) to Hold from Buy citing the difficult CSD environment, especially relative to Buy-rated Pepsi Bottling Group (NYSE: PBG). The firm considers Pepsi Bottling to be better-positioned than Coca-Cola Enterprises.

• Freidman Billings downgraded Onyx Pharmaceuticals (NASDAQ: ONXX) to Underperform from Market Perform on valuation.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

MOST NOTEWORTHY: SanDisk (SNDK), Business Objects (BOBJ) and the Beverage Sector top today's list of downgrades.

• SanDisk Corp. (NASDAQ:SNDK) was downgraded to Neutral from Buy at UBS, citing expectations for an oversupply of flash memory in 2006 and 2007.
• Business Objects (NASDAQ:BOBJ) was downgraded to Sector Perform from Outperform at Pacific Crest, citing valuation concerns and increasing competition from Oracle (ORCL), Microsoft (MSFT) and open source competitors.
• The Beverage Sector was downgraded to Cautious from Neutral at Goldman Sachs. The firm cited declining demand in core categories, raw material inflation and valuation.
  • Goldman downgraded PepsiAmericas, Inc. (NYSE:PAS) and Coca-Cola Enterprises, Inc. (NYSE:CCE) to Sell from Neutral
  • while COTT Corp (NYSE:COT) was added to their Conviction Sell List.

OTHER DOWNGRADES:

• Kevin Dann & Partners downgraded shares of Pep Boys (NYSE:PBY) to Hold from Buy on valuation and the lack of near-term catalysts.
• Thomas Weisel downgraded Ikanos Comm (NASDAQ:IKAN) to Peer Perform from Outperform citing a slowdown of VDSL deployments in Japan due to persisting inventory build at NTT.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).