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Can Heineken (Euronext:HEIA) become the beer drinkers version of Starbucks (NASDAQ:SBUX)? That is exactly what the beer company is hoping to accomplish by starting to create a chain of Heineken bars in airports around the globe.

The European beer maker has decided that airports would be the perfect choice for testing out the concept of Heineken bars. On this point I would probably have to agree.

For whatever reason, when people wind up getting stuck in an airport on a long layover chances are they decide to go kill time in the nearest bar they can find. I am not suggesting that this is the best way to kill a couple of hours, but statistically this is the reality of it. Beer is the second most popular drink in airports, second only to coffee.

The first of the Heineken bars showed up in Hong Kong and definitely puts the Heineken brand in full view of every patron that hits the bar. Heineken bar stools, t-shirts, monitors with Heineken ads, Heineken sports events, and more. Heineken will not be the only brand of beer available to buy, but it will be the only brand on tap.

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Heineken - the next Starbucks? originally appeared on BloggingStocks on Fri, 16 Mar 2007 13:11:00 EST. Please see our terms for use of feeds.

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