Bernie Madoff is getting used to his new neighbors. Gone are the days of Montauk and Manhattan, and he isn't sharing his space with topless dancers.

Now, he says goodnight to a drug pusher, chills with a former mobster, and hangs with a convicted spy ... and these guys are probably saying, "I hang around with Bernie Madoff." The former financier Ponzi schemer spends his evenings walking laps around the prison track at the Butner Federal Correctional Complex, not far from Raleigh, N.C.

Soft drink giant Coca-Cola Co. (NYSE: KO) reported its third quarter numbers this morning, and managed to beat out analyst estimates, but shares are still selling off in early morning trading.

The reason why the market is punishing the stock is because its revenues were softer than analysts had been expecting to see. For the quarter, revenues came in at $8.04 billion, which was shy of the $8.11 billion that Wall Street was expecting to see from the company.

Soft drink giant The Coca-Cola Company (NYSE: KO) will be reporting its third quarter numbers tomorrow before the market opens.

The last time that Coca-Cola reported earnings was back in July when the company beat out analyst estimates by 3 pennies with a reported 92 cents per share. For the third quarter, analysts are expecting to the see the company show earnings of 81 cents per share.

As a Coca-Cola (NYSE: KO) shareholder, I was quite unnerved by recent talk centering on the issue of a soda tax. I'm sure PepsiCo (NYSE: PEP) shareholders were likewise frightened. According to Bloomberg, President Barack Obama is apparently open to the concept. In theory, funds generated from such a tax could be used to help defray the costs associated with a new health-care paradigm.

Besides raising money, what would be the justification behind such a governmental strategy? Well, excess sugar consumption can be dangerous. It can lead to all kinds of complications. You know the drill: obesity, diabetes, etc. When health issues like those rise, the cost of health care increases as well.

"Not surprisingly, Coca-Cola (NYSE: KO) has been placing particular emphasis on China, where there is plenty of untapped potential," says Paul Tracy in his StreetAuthority Market Advisor.

"Like most companies that have been around for well over a century, Coca-Cola operates in a relatively mature industry.

"Domestically, per-capita soft-drink consumption has plateaued and domestic volume growth is generally tough to come by.

"The story is quite different for many overseas markets, which now account for about 75% of the firm's sales. Coke isn't the world's most recognized brand for nothing -- consumers in 200 countries around the globe gulp down about 1.6 billion servings of its beverages every single day.

Coca-Cola Co. (NYSE: KO), the beverage giant with the world's most valuable brand according to BusinessWeek, reported earnings before the market opened today. Earnings per share for the second quarter of 2009 were $0.92 after items on $8.27 billion in revenue, compared to the $0.89 average EPS expected from analysts. The consensus revenue target was $8.66 billion, meaning that Coke missed on the top line even though global unit case volume increased 4%, driven by a 33% increase in India and a 14% increase in China. The company said they increased market share for the eighth consecutive quarter.

Shares fell slightly more than 1% in early trading, after rising yesterday.

Coca-Cola (NYSE: KO), the archrival of PepsiCo (NYSE: PEP), has been acting very bubbly recently in terms of price action. I noticed it had a nice move on Friday. Others have noted the positive price change as well, including this item, which discusses the option activity surrounding Coke and the overall technical position of the stock.

I've been pretty stunned by the rise in price. Usually, the stock is a sleepy thing that doesn't do much. Well, that's probably not entirely true, but if you've held the company in your portfolio as long as I've held it in mine, you know that it seems that way at least. I own Coke for the long-term because I love its dividend-paying characteristics. And I love its brand equity. I'm wondering, though, if Coke might make a good trade at the moment. Or, maybe I should start adding to my position before it takes too sharp a rise.

Coca-Cola (NYSE: KO) reported first-quarter earnings on Tuesday morning. By the end of the day, the main enemy of PepsiCo (NYSE: PEP) was down 2.8% on better-than-average volume. Coke said that it earned 65 cents per share on an adjusted basis. According to Beth Gaston Moon's earnings preview, management met Wall Street's expectations.

So, right off the bat, you can see why the market wasn't so kind to Coke's shares. Meeting expectations isn't enough sometimes. But there are some other issues here, too.

Revenue was kind of soft, and a look at the statement of cash flows shows a decrease in money generated from operations. That number decreased over 20% to roughly $870 million.

Ted Allrich is the founder of The Online Investor and author of the book: Comfort Zone Investing: Build Wealth And Sleep Well At Night. In this weekly column, he'll offer advice to investors who are just getting started.

Notice the title does not say "Safe Havens." Nothing is safe in the stock market. There are always risks with every stock. Being big doesn't mean safe. Look at WaMu, Fannie Mae, Countrywide, Freddie Mac. Very big. Very gone. And good financial statements don't always mean safe. Remember MCI. Bernie Ebbers cooked the books until they were overdone. Now he sits and tries to come up with new recipes. Only there aren't many opportunities in jail.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Abercrombie & Fitch Inc. (NYSE: ANF) beat Q4 earnings estimates handily, sending shares higher.
• Activision Blizzard Inc. (NASDAQ: ATVI) did well in the holiday period but offered weak guidance.
• Barclays (NYSE: BCS) one-time gains offset write-downs and said it expects to resume dividend payments.
• Boeing Co. (NYSE: BA) shares fell after it announced that it had understated its Q4 and fiscal 2008 loss.
• Coca-Cola Co. (NYSE: KO) topped Q4 earnings estimates due in part to volume gain internationally.
• Diageo (NYSE: DEO) earnings rose in the first half, but it cut its full-year forecast.
• GSI Commerce Inc. (NASDAQ: GSIC) "solid" Q4 results led to an analyst downgrade.

There's nothing as refreshing as a Coke on a hot summer day.

Many Americans share this tasty thought, and while we still love to drink our cola, the recent downtrend in the equity markets has caused Coca-Cola's (NYSE: KO) share price to fizzle.

To be certain, Coca-Cola's stock hasn't been hit as bad as some of the other stocks on this list, but the shares have been beaten up.

One of the factors that may cause investors to fall back in love with Coca-Cola is its international presence.

Sure, the global economy faltered in 2008, but the demographics in countries such as China, India and the emerging nations provide Coca-Cola with a huge and fertile territory where it can continue to grow its high-margin international business.

Take a look at all ten stocks to fall in love with again.

Jim Woods is a Senior Editor for OptionsZone.com.

You wouldn't know it by listening to the media, but there is money to be made on the long side of the market. We all know the economy is horrible, but certain companies are doing well in this environment no matter how tough it is for everyone else.

Case in point is The Coca-Cola Company (NYSE: KO). The world's largest soft drink maker released earnings today that beat expectations, and shares were up more than 7% today.

I found a very interesting article while surfing one of the greatest sports blogs on the Web, Deadspin. According to The Brown Daily Herald, the NCAA has sent out an email to coaches and student-athletes informing them that some flavors of Vitaminwater are banned under the body's rules. According to an organization that conducts drug testing for some NCAA schools, six of the 15 flavors of Vitaminwater "contain common stimulates or other psychoactive chemicals that could be problematic for both the University and the student-athletes."

The article made me think back to some baseball players (not A-Roid or Baroid) who have blamed their positive tests on supplements and unknown ingredients (and for fairness, I think some football players used this "dog ate my homework" style defense as well). I just wonder if any of them sampled Vitaminwater ahead of their tests. However, back to the problem.

It's about that time again: Pepsi vs. Coke. No, not another taste test or another Battle of the Brands. It's time for the next quarterly results from these two soft drink titans.

Analysts surveyed by Thomson Reuters anticipate that PepsiCo Inc. (NYSE: PEP), global beverage and snack food giant, will report fourth-quarter earnings this week that are 9.1% higher that a year ago, or $0.88 per share. Revenue is expected to total $12.8 billion, which is 3.9% higher than last year. For the full year, the profit is expected to be $3.67 per share on revenue of $43.4 billion, up from $3.38 per share on $39.5 billion in 2007. PepsiCo's earnings met or beat estimates in four of the past five quarters, but missed by only two cents per share in the third quarter. The consensus recommendation of analysts remains to buy PEP. The share price fell to a 52-week low in January and is now 24.4% lower than it was a year ago. During the fourth quarter, PepsiCo declared a $0.42 per share quarterly dividend, agreed to acquire a Spitz International, and announced investments in China and Mexico.

This post is part of a series featuring bargain stocks that are worth a look now. See more Cheap Stocks.

Full disclosure: in the Pepsi challenge, I prefer Coke. In terms of investments, though, I overwhelmingly prefer PepsiCo (NYSE: PEP). The shares have fallen hard from their January 2008 peak, but PepsiCo won some respect on the Street recently for fearlessly backing its 2008 earnings outlook -- rather than dramatically slashing it, which has become the latest trend among companies large and small.

In the U.S., firms that produce fizzy beverages, snacks, and convenience foods nearly qualify as defensive stocks. Just check out some of the workhorses in Pepsi's product line: Cheetos, 7 Up, Doritos, Aunt Jemima, Quaker Oats, Gatorade, Rice-A-Roni, Fritos, and Rold Gold pretzels. Not to diminish some of the greater accomplishments our country can claim, this list is comprised almost entirely of prepackaged American icons.

Of course, we live in a global economy, and PepsiCo knows it. While Coca-Cola (NYSE: KO) has caught plenty of flack for environmentally unfriendly practices, Pepsi has been a corporate leader in the push for more "green" technologies ... which brings me to my affinity for Chairman and Chief Executive Indra K. Nooyi.