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With the markets in a choppy/consolidation mode (or perhaps worse), it's best to consider including a few defensive stocks in your portfolio. The Stanley Works (NYSE: SWK) is worth a review.

Stanley manufactures tools for professional, industrial, and consumer use, and has built a business model that's been successful for more than a hundred years. A security solutions unit accounts for about 20% of revenue, but the key revenue driver here is tools: hammers, screwdrivers, pliers, sockets, saws, and measuring instruments, among other products.

Stanley has endured due to the company's diversified product line, outstanding pricing framework (matching value to price), discipline regarding costs, and durability of its products. That, not surprisingly, has led to a superior brand reputation, which the company has adeptly marketed abroad: about 40% of sales are international-based. The Reuters F2007/F2008 EPS consensus estimates for SWK are $4.01 to $4.50.

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Stanley: Prudence, patience, profits never go out of style originally appeared on BloggingStocks on Mon, 29 Oct 2007 19:38:00 EST. Please see our terms for use of feeds.

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