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MacWorld dispatches: Something in the MacBook Air?

all the pretty black turtlenecks
Oooh, ahh, oh. Apple Inc. (NASDAQ: AAPL) announced its newest luscious piece of hardware, the MacBook Air, today at the MacWorld conference. Every one of my geeky friends on Twitter wants the newest, thinnest, most desirable piece of hardware since the iPhone (one of my friends has already purchased one, in fact) -- but most of us can't afford it.

Could it be because we're just not Jobsian enough?

I was ooh-ing and ahh-ing over the MacBook Air on Engadget's hands-on photo gallery when I saw this photo, above. Notice something? Each and every MacWorld attendee allowed to touch the super-light laptop is wearing a variation on Steve Jobs' trademark black mock turtleneck. Sure, there are a few button-up shirts, a sport coat, a crewneck or two, but all is a sea of black. Note to self: If I go to MacWorld next year, wear orange! And see what happens. All that conformity could be key to Apple's stock price (seriously!): Apple followers, both spiritual and financial, tend to behave a bit like lemmings.

Symbol Lookup
IndexesChangePrice
DJIA+132.7910,450.95
NASDAQ+29.972,176.01
S&P 500+14.861,106.24

Last updated: November 24, 2009: 07:16 AM

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