There's always good news, if you're willing to look hard for it. So, even though consumer sentiment dropped as unemployment rose, you can find the seeds of economic recovery in some of the U.S. import and export data reported recently.

Consumer sentiment fell early this month, largely because of the grim outlook for the job market. Consumers don't see a recovery coming anytime soon, with economists saying that unemployment has yet to peak despite having hit 10.2% already. Hopes edged higher in September when imports were seen to be on the rise, but sentiment starts and ends with jobs.

The recession is only over if you ask the right people. While some sectors are starting to see the light at the end of the tunnel, consumers remain concerned. It may be tempting to listen to the experts over the average Joe, but the former don't control 70% of the U.S. economy. So, as long as people are worried abou unemployment (which continues to rise), the levels of debt they carry and whether they're at risk of foreclosure, the recession will live on in the hearts of those who write checks and swipe credit cards.

Last week offered mixed messages about whether an economic recovery is indeed underway. The unemployment figures were not as bad as feared, but July sales numbers were nothing to write home about, despite the wild popularity of the so-called cash-for-clunkers program.

The question is, where has consumer confidence (and consumer spending) been? Retail is a good place to look, and as it turns out, this week several shopping mall and strip mall favorites will be reporting earnings for the most recent quarter.

The economy is sending mixed signals right now.

Unemployment is up, and consumer sentiment is down. Plenty of companies are posting profits, but they're taking advantage of lower expectations and cost-cutting rather than revenue growth from an economic recovery. Rents are under pressure – both residential and commercial.

I guess that when the United States sneezes, the world catches a cold. Consumer sentiment was announced to be circling the drain in the United States and the world economy dropped for the first time in four months.

The Bloomberg Professional Global Confidence Index fell to 39.13 this month – from 43.57 last month. Your benchmark: anything below 50 means that there are more pessimists than optimists. In the United States, index fell from 36.7 to 29.5, suggesting that we're more pessimistic than the rest of the world.

The second half of the calendar year has begun, and earnings return to the spotlight this week. As usual, Alcoa Inc. (NYSE: AA) is among the first of the S&P 500 to report quarterly results. For the second quarter in which Alcoa agreed to sell its wire harness and electrical distribution business and its fastening systems business expanded into Morocco, analysts surveyed by Thomson Reuters expect the New York-based aluminum producer to report swinging to a net loss of $0.34 per share from a profit of $0.66 per share in the year-ago period. Second quarter revenue is expected to have fallen 48.3% to $3.9 billion. The full-year forecast is currently for a loss of $1.04 per share and revenue of $16.7 billion (-38.0%). Alcoa has missed expectations in the past three quarters, by as much as 17 cents per share. The long-term EPS growth forecast is 10.0%, which is better than the sector average. Alcoa slashed its dividend earlier this year, and the First Call consensus recommendation remains to hold AA. However, TheStreet.com recommends it as an against-the-grain pick. At $9.86, shares are down 12.4% since the beginning of the year, and recently have been bumping up against the 200-day moving average.

The market spent the day as it has many a Friday in the summer: slowing going no where.

The University of Michigan/Reuters consumer sentiment index showed a very modest increase in June up to 69, from 68.7 in May. The same survey showed that expectations for six months from now actually dropped.

Oil and gas prices still dominated the headlines. Oil still hovers around $72 and the average price of gas rose for the 45th consecutive day to $2.63. The has to rattle consumers who have precious little discretionary income as it is.

The Federal Reserve is scheduled to release its next Beige Book report of economic conditions on Wednesday, offering perhaps the best glimpse yet whether the recession has bottomed in the United States. The Beige Book report in March suggested that, by most measures, the economy was continuing to deteriorate and that prospects for near-term improvement was poor. But the April report showed that the deterioration was beginning to slow in some regions. Also, the TIPP Economic Optimism Index is scheduled to be released Tuesday, and the University of Michigan Consumer Sentiment Index comes out Friday. So by the end of the week, we could have a good gauge of the mood over the U.S. economy.

As the calendar quarter winds down, let's take look at some of this coming week's biggest expected earnings gainers.

Analysts surveyed by Thomson Reuters expect Memphis-based Fred's Inc. (NASDAQ: FRED) to report fourth-quarter earnings of $0.22 per share, 36.4% higher than a year ago, and revenue of $472.5 million, down 4.4%. For the full year, the forecast is for a profit of $0.66 per share on revenue of $1.8 billion, compared to $0.52 per share and $1.8 billion in the previous year. The discount retailer beat or met earnings estimates in the past three quarters. The long-term EPS growth forecast is 14.0%, which is better than the industry average and that of larger rival Walmart Stores Inc. (NYSE: WMT), and the forward PE ratio estimate is 15.0. In the third quarter, the company had more cash than debt. The consensus recommendation of analysts is to buy FRED. The share price has risen 2.7% since the beginning of the year to $11.05.

The international research company, Ipsos Global Public Affairs, conducted a survey to determine the sentiment in emerging market countries including China, India, and Russia. They found it to be deteriorating rapidly. Consumer optimism dropped to 31% in November compared with a year ago. The largest drops were in China and India, with China dropping to 46% from 90% 18 months ago, and India dropping to 65% from a previous 88%.

One big factor for the drop in sentiment has been the sharp drop in crude oil prices from $147 per barrel to under $40 per barrel. It had a strong psychological impact on emerging market economies and brought home the notion that they were not immune from the worldwide economic slowdown.

Ipsos also surveyed 22 Western developed countries and found that nearly 75% of people were cutting back on entertainment, vacations, and luxury items.

There's not a whole lot on the economic calendar this coming week, as Thursday is Christmas day. But things are not entirely silent either.

As this is Christmas card season, it's somehow appropriate that American Greetings Corp. (NYSE: AM) is scheduled to report fiscal third-quarter results. Analysts surveyed by Thomson Reuters expect the nation's number two producer of greeting cards to report earnings of $0.52 per share, essentially the same as a year ago. Estimated revenue for the quarter is $474.5 million, down 2.3% from a year ago. American Greetings missed analysts' estimates in three of the past four quarters -- by 55.4% in the first quarter. After falling to a multiyear low of $7.85 per share in late November, the price closed Friday at $9.92. But the share price is 53.8% lower than a year ago.

Drugstore chain Walgreen Co. (NYSE: WAG), where one may find American Greetings cards, is expected to also report earnings the same as a year ago, or $0.46 per share, on revenue of $15.1 billion (+7.5%). Walgreen reported a modest increase in sales in October and again in November. The company only missed profit estimates in one of the past four quarters, and that by only a penny. The consensus recommendation remains to buy WAG, which has a long-term EPS growth rate forecast of 12.5%, better than the S&P 500 but less than that of rival CVS Caremark Corp. (NYSE: CVS). Walgreen's share price has been creeping upward since reaching a multiyear low of $21.28 in October and closed Friday at $26.08. (For more on Walgreen, see Steven Mallas's earnings preview.)

Getting a bank card with a big line of credit used to be as easy as pie. Make an application and get 25% of your annual income as a line. Then spend, spend, spend. Who cares that the annual interest rate might be 18%? Use that home equity loan to pay off the card balance. It is still debt, but your home value is rising.

It looks like that whole cycle is over and that banks are going to sharply cut credit card availability to consumers. That, of course, will hurt retail sales and the nation's GDP.

According to Reuters, "The U.S. credit card industry may pull back well over $2 trillion of lines over the next 18 months due to risk aversion and regulatory changes, leading to sharp declines in consumer spending, prominent banking analyst Meredith Whitney said."

Credit card caps could go so low that the overall access to capital using them may drop 45%.

The prediction shows the extent to which banks are now at odds with almost every other business in America. Financial firms have to keep capital to prevent raising money if they face more losses. Retailers and other business which rely on consumers to borrow need the banks to extend money to consumers to keep their buying power up.

Consumer credit provided by banks drove American economic expansion over the last five years. It is ironic that they are helping to kill it.

Douglas A. McIntyre is an editor at 247wallst.com.

It would seem to be stating the obvious, but the habits of home buyers will probably hold the key to whether the economy will go into its deepest recession in decades. That is the prevailing wisdom, but is it right?

According to Reuters, "a sharper housing bust would leave deep scars in consumer sentiment, which would likely lead to a deep recession." Some economists and real estate experts see home prices falling another 15% to 20% from current levels.

Real estate may be a critical part of an economic recovery, but it is not the only one. Oil and commodities recently had their sharpest correction in years. If oil moves below $100 and the price of agricultural products moves down substantially, the implied cost of living for most Americans will get much better. Under those circumstances, homeowners have more money to pay mortgages.

Wages could also rise. Recent pressure on consumer prices makes it more likely that unions and employees will press for higher compensation. In many cases, they will be turned away. But, worker demands for higher pay spread across the entire economy should yield some improvements in how much people take home.

Housing prices are important, but they are not the only game in town.

Douglas A. McIntyre is an editor at 247wallst.com.