General Mills (GIS) is buying a 50% stake in Yoplait from PAI Partners for roughly $1.1 billion, Reuters reported Thursday, citing sources close to the deal.

The deal is a nice fit for both companies. Yoplait is second to Danone (DANOY) in the yogurt market. General Mills has the industry presence to promote the Yoplait brand, something that would benefit PAI.

For General Mills, Yoplait would add an another revenue stream to an already diversified conglomerate. Some of General Mills' products include cereals, Haagen-Dazs ice cream, Green Giant vegetables and Progresso soup. The company has already been distributing Yoplait for 30 years, so the distribution network is already in place.

Reportedly, McDonald's (MCD) is recalling 12 million of its collectible Shrek glasses thanks to cadmium. The U.S. Consumer Product Safety Commission (CPSC) announced the voluntary recall early this morning because the painted design contains cadmium.

What a deal, cadmium poisoning and a collector's glass all for a mere $2 ... those marketing geniuses at McDonald's ... what will they think of next?

According to the Commerce Department, consumer spending increased in March by the largest amount in five months.

Consumer spending increased 0.6% in March, which matched expectations. While this is the good news, the bad news is that the gains appear to have been driven by a depletion of savings, which dropped to the lowest level in 18 months. The personal savings rate fell to 2.7% of post-tax incomes, the lowest level since September 2008. Personal incomes increased a mere 0.3%, which presents concern about minuscule income growth.

Consumer spending may be down, but its share of U.S. economic activity has increased. So, we're now more dependent than before on the average Joe's open wallet to guide us out of the recession. A year ago, consumer spending accounted for 70% of the U.S. economy. Since then, it has edged up to 71%. The long-term average is approximately 65%.

The increase in consumer spending's share of the economy indicates that other sectors fell harder. Business and construction spending on new equipment have constricted at a record rate since 2008. This isn't unusual, though, as consumer spending tends to take a larger piece of the economic pie during downturns.

Coffee king Starbucks Corp. (NASDAQ: SBUX) is one of the myriad companies posting earnings today, as it is slated to release its third-quarter earnings report after the closing bell this afternoon. Analysts expect the company to report earnings of 19 cents per share, excluding special items. Such results would outpace the firm's year-ago earnings by three cents per share.

The company is expected to post these earnings in the face of the recession, as cost cuts and store closures are thought to have insulated the company's profits. The results will also be closely monitored to see the impact of the company's main competitors -- which includes McDonald's Corp. (NYSE: MCD).

Do you like shopping at Target (NYSE: TGT)? Many people do. In fact, investors are hoping that so many people like buying things at the bullseye retailer that the company will beat earnings expectations for the third quarter. Target will be reporting on Monday, November 17. What should we expect?

Shareholders should expect a drop in the bottom line. Now, did we need a source to tell us this? Probably not. The consumer is starting to feel scared, there's no doubt about it. I'm sure everyone has anecdotal evidence concerning the fear that is out there. Consumers are afraid that the job cuts being reported in the papers will eventually reach their cubicle, so they're scaling back on spending. So, if Target merely meets the expectation for $0.49 per share next Monday, I'm sure many shareholders will breathe a sigh of relief, even though that will represent about a 12% drop in per-share profit.

I'm not so sure Target will beat, though. For one thing, Brent Archer recently reported on Target's lousy October sales data. They missed Wall Street's mark. Since Target beat the last two quarters; I figure we're due for a miss considering everything that's been going on. We shall see. I'll be interested to see how the margins are doing and what kind of position the company may be in going into Black Friday. And I'll be looking at the comps, of course.

Today's Wall Street Journal has an article about the cost-cutting measures going on retailer, JC Penney (NYSE: JCP). The article, essentially an interview with CEO and Chairman, Myron "Mike" Ullman III, details Ullman's changing of gears, from aggressive store expansion and online growth to scaling back in the face of a looming recession.

The CEO is expected to announce today plans to merge the buying and marketing operations for store and online sales, cutting as many as 200 jobs.

In the article, Ullman says he may scale back store expansion over the next two years.

Getting more of the consumer's wallet

Ullman says, "Half of the families in the U.S. shopped with us at least once last year. But we only get 7% of their spending. So, our biggest opportunity in the downturn is to make every visit they make to our store, Internet or catalog more productive by offering more innovation."