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corn flakes posts

Laser-etched Corn Flakes of the future?

Posted Oct 15th 2009 12:30PM by Mark Fightmaster (RSS feed)
Filed under: Rumors, Kellogg Co (K)

Let's file this under something that didn't need to happen (kind of like a Bob Dylan Christmas album) -- if the story is real. Apparently, Kellogg (NYSE: K) is planning to battle the rampant counterfeit cornflake market by individually laser etching its name into each of your cornflakes. Seriously, the Guardian quotes Kellogg's as stating, "Now you'll be able to tell your Corn Flakes from you corn fakes!"

So, is it real? It seems like a good number of bloggers feel that this is a hoax, but there are others that are covering the story like it is true news. So are we dealing with a master hoax or reality? We will find out in the coming days, I am sure, but let's treat this like it is real. Could you imagine personalized Corn Flakes? Perhaps we could call them (insert your own name here) Flakes, with your last name etched into each corn flakey little morsel. The possibilities are endless: advertising, wedding proposals, birthday wishes. Of course someone would have to read the flakes before they get soggy.

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Pricey Wheaties: Grain prices surging on emerging market demand

Posted Feb 14th 2008 4:00PM by Joseph Lazzaro (RSS feed)
Filed under: International Markets, China, Kellogg Co (K), Sara Lee Corp (SLE), General Mills (GIS), Commodities, Oil, Agriculture

First oil. Then copper, then lumber, and coal. And now grain.

The solid economic growth in the world's emerging markets that's caused oil / coal and commodities prices to surge is now fully hitting the grain market.

So much so, that some food producers are calling on the U.S. government to restrict exports due to soaring prices for grains they use to make cereal and other foods. Meanwhile, some farmers are asking the U.S. Government to ease restrictions to enable farmers to plant more acres, The Wall Street Journal reported Thursday [Subscription required].

For food producers, the issue involves limiting a major operating cost. During the past year, spring wheat has risen to an astounding $17.63 per bushel, up from about $4.90 a year ago. Flour, which used to cost about $15 per 100 pounds, now sells for about $45-48 per 100 pounds. Food producers say prices are increasing so fast, they can't pass along price increases quick enough to keep up.

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