Well, my friends, last week I discussed the better-than-expected box office results of Disney's (NYSE: DIS) Hannah Montana: The Movie. The project grossed well over $30 million in its opening weekend and ranked in first place. Looks like the half-life was short on this one.

According to Boxofficemojo, the early estimates for this past weekend place Montana in fourth place with roughly $12 million. This represents a huge dive of 60%. The film does not have any legs, let me tell you. Disney shareholders should be disappointed (I'm one, and I'm very disappointed).

Continue reading Hannah Montana film sees big drop in second weekend -- yes, the fad is over

Hannah Montana film sees big drop in second weekend -- yes, the fad is over originally appeared on BloggingStocks on Mon, 20 Apr 2009 08:00:00 EST. Please see our terms for use of feeds.