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Hottest Products of 2007: Second Life offers virtual fulfillment

This post is part of our Hottest Products of 2007 feature. Check out our other Hottest Products of 2007 posts and let us know which product you think is the greatest thing since sliced bread.

Second LifeIf you find life a little boring, stifling and basically bland, then you may be a prime candidate to check out one of this year's hottest properties. Second Life is for people who wish to expand the boundaries of their life experience. Second Life opens up opportunities (albeit virtual ones) that most people would never encounter in their own personal daily grind. Much of the "news" that surfaces in mainstream media regarding Second Life is just dicey, sensationalist spin. What we want to know about are the things that make Linden Lab's Second Life worthy for consideration as a product of the year.

A good place to start investigating is Second Life Insider, a blog dedicated to tracking that constantly changing virtual environment. For instance, did you know that Second Life has an economy of its own, which actually maintains an exchange rate against real American dollars? It's true, and according to Second Life Insider, on November 1, Second Life membership invested U.S. $1,372,000 into Linden dollars (the site's virtual currency) at an exchange rate of L$268.7 to one U.S. dollar. In fact, there was quite a moan put out by the IRS at the beginning of this year when they again realized that people do generate significant income in virtual spaces.

Continue reading Hottest Products of 2007: Second Life offers virtual fulfillment

Google's 20% rule: why not make it 50%?

I'm up late watching Charlie Rose's taped interview with Google CEO Eric Schmidt. In raving about Google's 20% rule -- that engineers can spend 20% of their time on projects of their own choosing -- Schmidt says that all of their new products come from that 20% "free time." Charlie asks an obvious question, one that's been bugging me for months: "why not make it 50%?"

Schmidt doesn't answer the question, really (he is a CEO after all), basically saying that, although it's a great idea, and they should do it, anarchy would prevail.

Why would anarchy prevail if 50% of a creative worker's time was spent doing creative, independently-chosen work? I think it's a fantastic idea and one that many companies should employ. If workers are selected for their extreme intelligence and ability to innovate, why not have them create the products they wish existed? We'd all be better for it.

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Last updated: November 14, 2009: 08:40 PM

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