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In the efficiency era ... Ford plans a new luxury crossover

Ford, the U.S. auto giant facing perhaps its toughest combination of sector competition and economic headwinds in the company's history, is expected to announce it will build a new, seven-passenger luxury crossover, The Wall Street Journal reported Friday (subscription required).

The new three-row Lincoln MKT crossover is expected to go into production next year, and mirror a 'bustle back concept' displayed at the Detroit Auto Show this year, The Journal reported. Its primary competitors would be the Acura MDX, Audi Q7, and Mercedes R class.

Ford Motor Company (NYSE: F) shares were virtually unchanged on the news, up 2 cents to $5.12 in Friday afternoon trading.

Crossovers are larger cars designed to look and function like SUVs, only with better gas mileage.

Analyst takes wait-and-see approach on crossover

Stock Analyst C. Leonard Bauer said he's reserving judgment on the Lincoln MKT, pending performance, fuel economy, and safety test reviews.

Continue reading In the efficiency era ... Ford plans a new luxury crossover

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Last updated: November 14, 2009: 06:36 PM

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