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With NBC in Shambles, Jefferies Upgrades CBS

This morning, Jefferies & Co. upgraded television network CBS Corp. (CBS), elevating the media company to buy from hold. Jefferies also upped CBS's price target to $16 from $12. According to the broker, CBS's recent strength in ad pricing indicates that more advertisers are likely to pay upfront for advertising time. This likelihood means that the company should not face uncertainty and need to resort to higher prices due to the scatter market.

The brokerage cited the fact that the third quarter of 2009 saw companies purchasing ads mere days away from the commercial's air time. This time window is now closer to four weeks. Jefferies stated, "We further note that CBS has one of the only good stories to tell advertisers with ratings up at the network."

Continue reading With NBC in Shambles, Jefferies Upgrades CBS

Dell tops corporate sustainability index

Dell Inc. (NASDAQ: DELL) started making an impact on eco-sustainability over a year ago by announcing how green the PC retailer would become. Low and behold, it recently showed up in first place at the first ranking of the Corporate Sustainability Index (CSI) Benchmark Report. Dell was rated along with a slew of other companies from the computer hardware, software, professional services, and network and telecommunications sectors. In other words, a pretty large field.

Continue reading Dell tops corporate sustainability index

CBS sees sales decline and a loss in Q1

CBS (NYSE: CBS) programmed its Q1 earnings report Thursday after the bell. If the report had been a pilot, it would have been canceled immediately.

Revenues slipped over 13% to around $3.2 billion. CBS said it lost 8 cents per share. Talk about a failure of a quarter. Last year at this time, CBS made 36 cents per share. True, the comparison was a difficult one, since a change in distribution strategy for the international placement of the CSI asset enhanced the previous year's results.

But let's not get hung up on difficult comparisons. CBS simply had a bad three months. A very bad three months indeed. Oh, and I should note that analysts thought CBS might earn 7 cents per share. That seems almost comical at this juncture.

Continue reading CBS sees sales decline and a loss in Q1

CBS bomb 'Viva Laughlin' canceled after 2 episodes -- what's next?

Did these fools learn nothing from Cop Rock? Viva Laughlin, the universally panned musical/mystery/drama/casino-intrigue series has been canceled after just two airings. What's worse, the show has been pulled after just one try in its regular Sunday-night time slot.

While the CBS Corp. (NYSE: CBS) show was rife with talent, including star Melanie Griffith and executive producer/star Hugh Jackman, it suffered from pitifully low ratings and even worse reviews. On Sunday, the program scored a 1.2 rating and a 3 share among adults 18-49. Last Thursday's premiere, helped by a CSI lead-in, turned in ratings that were also disappointing. The show was based on a successful BBC series, Viva Blackpool. This strategy has certainly been hit (The Office) and miss (Coupling) when it comes to stateside programming.

Filling the Sunday 8 p.m. time slot will be reruns of CSI until the new season of Emmy-winning reality show The Amazing Race begins November 4.

Continue reading CBS bomb 'Viva Laughlin' canceled after 2 episodes -- what's next?

Early fall-season report: An 'eye' on CBS

CBS Corp. (NYSE: CBS) is in need of a solid new hit. While CBS has consistently been America's "most-watched network" for several years, the trend may be in danger. Perennial ratings powerhouses such as the CSI franchise, Two and a Half Men and Survivor are getting a little long in the tooth and may only have a few years left before fickle viewers tire of them.

Meanwhile, fall season has started off slowly for the venerable network, as two of its returning drams ... the two-year-old James Woods vehicle Shark and the procedural drama Cold Case -- beginning its fifth season -- saw sagging ratings. At 10:00 p.m. Eastern, Shark attracted an all-time low of 11.5 million viewers, roughly 6 million less than Without a Trace drew when it premiered in the same time slot last year.

12.3 million viewers tuned in to Cold Case, airing at 9:00 p.m., down from the fourth-season premiere, which drew 17.6 million households. Next week, the competition builds as Walt Disney's (NYSE: DIS) ABC Network premieres Desperate Housewives and Brothers and Sisters.

For the night, CBS took second place, behind General Electric's (NYSE: GE) NBC Network, which won the night easily with Sunday Night Football.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

The future of television - online?

USA Today's tech-guy Edward C. Baig took a look at Joost, a website where people can watch television with other fans. Think of it as an expansion of what G4's TNG 2.0 is all about just without the middleman - a television.

Joost lets you watch various full-length television shows free on a computer. The difference - you watch with other people. You get to build a community around the show, chatting and sending instant messages while watching your favorite full-length episodes. At the moment, the site lacks any live programming so users will have to deal with a limited library of old shows: from black-and-white Lassie to Comedy Central's Stella. Some time this summer CBS Corp
(NYSE: CBS) is promising episodes of its CSI franchise and Survivor.

Continue reading The future of television - online?

An eye on CBS' fall schedule

Hooray! Maybe we'll finally learn how Ted met his kids' mother after all.

CBS Corp. (NYSE: CBS) was in line at upfronts central this morning, and there were not many things stripped from the schedule. The network is still banking on procedural drams, which have helped revitalize ratings in recent years.

Returning: "CSI: Crime Scene Investigation", "CSI: Miami", "CSI: NY", "Ghost Whisperer", "How I Met Your Mother", "The New Adventures of Old Christine" (so nice to see the "Seinfeld curse" broken!), "NCIS", "Numbers", "Shark", "Rules of Engagement", "Two and a Half Men", "The Unit", "Without a Trace."

Canceled: "
3 Lbs.". "The Class", "Close to Home", "Jericho" (too bad ... I heard this was a good one. Of course, I never watched it ...), "The King of Queens" and "Waterfront."

New offerings from the first-place network include "Cane", starring the ever-likable Jimmy Smits as part of a Cuban-American family running a rum business in South Florida. Hugh Jackman comes to the small screen in "Viva Laughlin", a mystery surrounding a Nevada casino owner. If vampire private eyes are your thing, check out "Moonlight." The fourth and final new drama from CBS this fall is "Swingtown", a soap set in 1970s Chicago that may hit the schedule midseason. One sitcom and a Drew-Carey-hosted game show are also set to debut this fall.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

iTunes to offer 'CSI,' 'Survivor,' 'NCIS' and 'Numb3rs'

iTunes rounded out its network television offerings today by adding primetime CBS shows including all three CSI franchises, NCIS, Numb3rs and Survivor. The shows will be $1.99 each, just like shows from NBC, USA, Showtime, ABC, and (all importantly) Comedy Central's The Daily Show.

Investors seemed just as pleased as customers (the ones who will now be able to watch a bullet ripping through some poor sap's body over and over and over on their iPod's tiny screen). AAPL rode the tech sector up $2.195, or nearly 4%, to $60.76.

With this addition, iTunes carries virtually every popular primetime TV show, all for $1.99 each, and making the company the vendor of choice for watching television on the (very) small screen. The question: do customers want to download their TV, or record it on their DVRs for fullsize viewage? I'd much rather buy my shows one-by-one than navigate the complexities and scheduling required to remember to record them. How 'bout you?

GE after the bell 6/7/06: NBC to license more shows on iTunes, biotechnology improvements

ge chart 06-08-2006GE closed at $34.55, up 15 cents. Not exactly a major push, but it's nice to see things moving up for GE when its been pumping out a slew of positive reports. Today's news includes a major step forward in biotechnology for GE Healthcare is now better able to automatically harvest cord blood, which allows stem cells to be harvested.

The interesting news for GE today came from the normally moribund NBC division which is going to release Jay Leno's Tonight Show on iTunes in addition to the other NBC shows recently added to the online store. I don't imagine this will turn into a major cash cow, but CSI is certainly a very popular show all around. Finding other ways to gain money for existing properties is smart, and it is encouraging that more shows are coming out this way.

Symbol Lookup
IndexesChangePrice
DJIA-89.2312,801.23
NASDAQ-23.352,903.88
S&P 500-9.311,342.64

Last updated: February 10, 2012: 10:03 PM

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