"Many of the industries that we think of as 'mature' in the U.S. are still in their infancy in Russia," notes global expert John Christy.

In his Forbes International Investment Report, he notes, "Advertising is a perfect example. Overall, the Russian ad market is growing at a 25%-30% clip." Here, he looks at CTC Media (NASDAQ: CTCM), one of the leading TV broadcasters in Russia.

"In 2007, total advertising spending in Russia was approximately $9 billion versus just $1.1 billion back in 2000. To put things in perspective, consider that in the U.K., Europe's largest ad market, spending is roughly $22 billion.

"With more than twice the population of the U.K., Russia's advertising market is less than half its size. Of course, it will take a very long time for Russia's economy to become as developed as Britain's but there is clearly a lot of room for growth.

"Television companies will be a prime beneficiary of this trend. TV accounts for about half of all advertising spending in Russia, or about $4.4 billion. And television advertising has been growing at 40% annually, an even faster pace than that of ad spending overall.

"One of the easiest ways for investors to tap into this growth is through CTC Media. The Moscow-based company is Russia's fourth-biggest broadcaster, with an 11.3% audience share.

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• Merrill initiated CTC Media (NASDAQ: CTCM) with a Buy rating, citing the company's healthy ad growth outlook and substantial barriers to entry.
  
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