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Cyber Monday Numbers in Question

online shoppingWe won't know until a couple days have passed, exactly how large a success or failure Cyber Monday 2010 has actually been. One thing is for certain though, manufacturers such as Apple, Inc. (AAPL) and retailers including Wal-Mart Stores, Inc. (WMT) are taking the concept ever more seriously with the hope that it shall return more than just the echo of an already trite catch phrase.

What has become obvious to me though is that the idea of Cyber Monday has given way to a virtual cyber week, or perhaps a cyber month, or perhaps more accurately, a cyber shopping lifestyle. People who shop on line are going to shop on line. We know it's smart. We really don't need a declared virtual event to motivate us.

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Online sales to be darling of holiday season

Online retail sales are expected to increase 3% to $28.8 billion for this year's holiday season. The analysts at comScore include traditional retailers, like Macy's (M) in this estimate, but don't count auction sites like eBay (EBAY), travel or corporate sales. The estimate compares favorably against the National Retail Federation's forecast of a 1% year-over-year drop for all retail sales and exceeds the industry's most aggressive holiday season sales estimates of 2%.

Last year, online retail sales fell 3% for the holiday season, the first decline since the industry started keeping score in 2001. Even if we don't hit the 3% growth level this year, 2009 is still expected to be better than 2008, now that the economy has stabilized (at least relative to last year).

Continue reading Online sales to be darling of holiday season

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