Daktronics (DAKT) has been stuck in a trading range between $7.25 and $9.50 for a year and a half now. All it does is bounce back and forth between support and resistance. However, Tuesday's earnings announcement may change all of that.
Daktronics released a surprise quarterly profit of $2.4 million, or 6 cents a share, compared with $1.4 million, or 3 cents a share, last year and announced that the worst of the downturn is behind it.
Sales are starting to pick back up after a major contraction last year. In fact, the company announced it had won back a significant digital billboard order from a "major outdoor advertising company." Many are speculating it came from either Lamar Advertising Co or Clear Channel Outdoor Holdings Inc -- Daktronics two main customers.
Part of the company's success is also attributable to its ability to slash costs. Total operating expenses dropped 16 percent.
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On tonight's MAD MONEY show on CNBC, Jim Cramer began his show saying "Out with the old and in with the new ... media." It isn't all out; he thinks outdoor advertising, traditionally as "old media" as you can get, will survive well because of the new digital ads. One of his two stocks in this category is Daktronics, Inc. (NASDAQ:

