I advise people how to invest in the stock market. My books empower people to take charge of their investing: determine their asset allocation, buy a globally diversified portfolio of low cost index funds, and avoid brokers.

Frankly, it's a tough sell. Investors want the risk of risk-free investments, but the returns that come with taking significant risks. Most brokers and the financial media are more than eager to help them try to do so.

As Dr. Phil would say: How is this working for you?

It's not just about the current market meltdown. There is ample data indicating that, over the long term, the average equity investor makes a significantly lower return than he or she could obtain from FDIC insured Certificates of Deposit or Treasury Bills, with far less risk. This is a fairly predictable result, caused by stock picking, manager picking and market timing, all of which are peddled to gullible investors.

Historically, stock market investing has been the only way to keep pace with inflation and taxes. Nevertheless, it really is a lazy way to make money. You write a check, deposit it in an account and hope that it will grow into a bigger check so you can take it out some day and retire.

This is the part of a new series of columns called "The Naked Truth," by retirement expert Dan Solin. Please bring him your questions, in the comments box, and he will answer as many as he can.

Every survey I have seen indicates that saving for retirement is the number one goal of Americans.

Given the extreme importance of this subject, it is puzzling why investors continue to look for investment advice in all the wrong places.

Case in point: Many investors rely on Jim Cramer's stocks picks. Yet academic analysis clearly demonstrates that the stocks he recommends have an initial bump in price, but reverse their gains less than two weeks after his recommendation. These studies show that Cramer can move markets, but only for a very short period of time.